SUDIPTA ROY

Global Service Marketing Lead: Insurance Platforms and Travel, Aviation & Transportation Industries

• Spearheaded service marketing strategies for Hexaware's Global Insurance vertical, specializing in Guidewire, Duck Creek, and Socotra platforms, driving market penetration and revenue growth.
• Leveraged expertise in Guidewire, Duck Creek, and Socotra to identify and capitalize on market opportunities, crafting targeted initiatives aligned with industry needs.
• Collaborated closely with senior leadership, providing strategic insights that informed high-level decision-making and spurred business growth.
• Strengthened marketing differentiation across the sales lifecycle, optimizing strategies for maximum impact.
• Enhanced deal efficiency, streamlining processes to increase success rates and drive profitability.
• Implemented strategies to boost differentiation and win rates for deals, fostering growth.
• Provided timely and effective support for deals in the North America and Europe Market Unit, aligning with market demands.
• Managed the marketing budget and P&L for the Global Insurance vertical, optimizing resource allocation for impactful campaigns.
• Led a high-performance marketing team, providing mentorship to elevate skills and drive results.
• Achieved exceptional marketing ROI through strategic budget allocation and efficient resource utilization.
• Utilized key performance indicators to analyze campaign effectiveness, driving continuous improvement in future initiatives.

Demand Generation Lead (2016-2018)
Demand Generation Manager, India (2018-2021)
Marketing & Demand Generation Specialist (2021-2023)

• Securing Long-Term Accounts: Devised and implemented strategies to enhance brand effectiveness, resulting in the acquisition and retention of high-value accounts.
• Integrated Campaign Expertise: Built and executed comprehensive demand generation and marketing campaigns, including innovative programs targeting awareness, demand generation, digital marketing, online media, and events for large systems integrators, customer segments, and universities across India.
• Cross-Functional Collaboration: Partnered with product management, sales, and engineering teams to ensure marketing strategies were aligned with business objectives and product roadmaps, fostering a unified approach.
• Strategic Stakeholder Engagement: Expertly managed relationships with key stakeholders, ensuring alignment with organizational goals and fostering strong, collaborative partnerships.
• Performance Reporting: Delivered comprehensive performance reports and presentations to senior leadership, highlighting key achievements, challenges, and actionable insights.
• Change Management: Led change management efforts, guiding stakeholders through transitions and ensuring minimal disruption to operations.
• Enhanced Communication Channels: Established and maintained effective communication channels, fostering transparency and trust between stakeholders and senior leadershi
• Strategic Relationships: Cultivated and maintained strong relationships with industry influencers, partners, and customers to boost SAP's visibility and influence within the Cloud Success services domain.

Start-Up Operations Manager (India) – Parent Company in Australia

• Strategic Brand Building: Led the development and execution of comprehensive sales, marketing, and communication strategies targeting the B2B segment, significantly enhancing brand visibility and market presence.
• SEO Mastery: Spearheaded all SEO initiatives, including content strategy, link building, and keyword optimization, resulting in improved rankings across major search networks and driving organic traffic growth.
• Market Insight & Innovation: Conducted in-depth research on industry and marketplace trends to devise innovative marketing solutions, optimizing business operations and competitive positioning.
• Demand Generation & Lead Acquisition: Executed targeted search engine marketing, advertising, and public relations campaigns to generate high-quality sales leads and drive demand, contributing to sustained revenue growth.
• Team Building & Leadership: Recruited, hired, and developed a talented team, fostering a diverse skill set within the marketing department and enhancing overall team performance.

Marketing and Event Specialist

• Enhanced Brand Awareness: Amplified brand visibility and recognition through strategic event marketing, live demonstrations, targeted sales initiatives, and comprehensive brand promotion campaigns.
• Flagship Technology Event Leadership: Directed SAP's premier technology event, attended by over 5,000 SAP consultants, showcasing the latest SAP innovations and driving significant engagement.
• Comprehensive Campaign Management: Took full ownership of marketing campaigns, from meticulous planning to flawless execution and insightful post-campaign analysis, ensuring optimal impact and ROI.
• Strategic Sales Collaboration: Partnered with local field sales teams to bolster brand awareness and drive substantial sales growth, leveraging coordinated efforts for maximum effectiveness.
• Content Creation & Oversight: Supervised the development of compelling marketing collateral, including copy, images, videos, emails, and more, ensuring consistency and high quality across all channels.
• Integrated Program Marketing: Executed diverse branding and awareness campaigns, utilizing posters, banners, radio advertisements, and other mediums to enhance market penetration.
• Lead Management & Reporting: Coordinated with tele-support and lead generation teams to ensure efficient follow-up, qualification, and conversion of leads, driving continuous sales pipeline growth.

Key Events Managed:

• SAP TechEd India (2011-2015)
• SAP Techniversity (2013-2015)
• SAP Annual Meets (2011-2015)
• Hackathons

HR and Payroll Specialist

• Employee Support & Payroll Management: Expertly assisted IBM employees with payroll, payables, income tax, and HR-related queries, including inter-departmental and international transfers, travel claim processing, and income tax issues.
• HR Event Coordination: Managed and organized various HR events and registrations, ensuring seamless execution and engagement during IBM events.
• Administrative & Customer Service Excellence: Delivered exceptional administrative and customer service support by promptly addressing general employee inquiries, resolving employee relations issues, and efficiently scheduling meetings.
• HR Team Coordination: Coordinated activities for HR managers, specialists, and recruiting agents, streamlining workflows and enhancing team efficiency.
• Stakeholder Collaboration: Fostered effective communication and collaboration with stakeholders across the organization to ensure the smooth execution of planned initiatives and projects.

• Precision Chassis Design: Engineered chassis components per detailed part drawings, ensuring meticulous attention to design specifications and functional requirements.
• Quality Assurance & Inspection: Conducted rigorous inspections of sample workpieces using precision instruments such as gauges, micrometers, and dial indicators to ensure strict adherence to specifications.
• Production Optimization: Executed tasks in alignment with production sheets, adhering to stringent quality standards and tight tolerances, minimizing material waste and maximizing efficiency.
• Issue Resolution & Collaboration: Collaborated with supervisors to troubleshoot and resolve equipment or material issues, maintaining optimal production levels and minimizing downtime.
• Kaizen Implementation: Designed and implemented mold tools aligned with Kaizen activity, driving continuous improvement and operational excellence.
• Exceeding Performance Goals: Surpassed performance objectives through strategic task prioritization, exceptional work ethic, and unwavering commitment to quality.