SUDIPTA SAHA
Operation Manager
Mumbai,Maharashtra
Summary
Performance-driven Manager skilled in creating marketing plans and leading successful product developments, promotions and development. Well-versed in data analysis, quality management and brand management. Goal-oriented with natural talents in developing and implementing successful strategies, driving profits, consistently. Rewarded for success in planning and operational improvements. Experience in policy development and staff management procedures positively impacting overall morale and productivity.15 years of hands-on experience in project management, brand management, strategic management & crisis management and creating solutions that improve operational efficiency, Bringing solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
National Operations Manager, Operations
Nielsen Media
Kolkata, West Bengal
09.2022 - Current
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Provided analytical rationale to identify, develop and implement activities within allocated account base.
- Complied with policies and quality standards to maintain consistency in quality of services.
Regional Manager
IQVIA
Kolkata, India
12.2019 - 09.2022
- Project Management: Management of market research projects & it’s all other aspects like resource management, team allocation, project brief, final report accumulation & above all time management for all these are main responsibilities
- Authorized for process and activity of planning, organizing, motivating, and controlling resources, procedures and protocols for these kinds of studies providing solutions on daily problems
- Project Analysis: Analysis of competitors & markets for each brand working with along with its opportunities in the market & threats for the brands, this causes knowledge for brand positioning & brand dynamics
- Brand Management: Implementing marketing plans, brand values and to gauge its importance also we need to be consistent in the ideas portrayed to the client company, whether it is through internal or external branding
- Understanding how client brand compares to the competition
- Profitability along with effectiveness of campaigns & new products
- Research planning & co-ordination: Co-ordination with research team, field team, analysis team along with Client & participation in project with research activities is most challenging work to be done, you need to be very flexible to coordinate with such a big task force & maintaining an equal balance in all aspects is challenging as well as enjoyable
- Strategic Consultant - Providing strategic inputs in business solutions delivered to internal clients is one of the roles in the company
- Personal Information
- Competence & areas of expertise 1
- To collect and analyze consumer and market insights, competition strategies and make recommendations to internal & external clients 2
- To design and implement promotion plans and ensure implementation of various marketing plans for clients 3
- To propose and monitor marketing mix strategies (Integrated Marketing
- Communications / 360 / Digital / Retail) and build engaging consumer brand experiences 4
- To mobilize and work with other departments (Research, logistic, analytics) and partner agencies to build business strategy and meet deadlines 5
- To make recommendations to client on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic design, etc.) 6
- Regional/local support providing in structuring all teams including vendor support includes Expansion, Projects, Staff management, training E2E ownership of Zone
- Prepare and Create the Market Research brief in discussion with the research team and share the same with the FW team; Monitor the field work undertaken on a periodic basis
- Professional Information, Job Responsibilities:
- Manage a wide variety of qualitative and quantitative methods, incl
- Surveys, market research, market trend analysis, ethnographic studies, etc
- Pro-actively provides market and customer insights to support CI team with recommendations based on primary and secondary market research studies
- Design and conducting of all primary consumer research/insights for specific business Brands
- Discussion with the product and marketing functions the market/consumer/Retail research projects and develop the consumer market research plan
- Provides complete marketing research project support to brands through identification of appropriate research objectives and directing resources in executing projects against same
- Reports to The India Operations Head.
Manager
Nielsen India Pvt. Ltd
, India
01.2019 - 12.2019
- To ensure proper execution of established policies, procedure, initiatives and directives regarding CI operation, staff training and Process implementation
- To support front forces via insight excellence programs to ensure increasing productivity and profitability
- To ensure all projects comply Global standard and guideline
- Identify and communicate Market needs and best practices
- To drive the cluster managers to ensure productivity, core KPIs, VM, Re-field implementation, etc
- To drive Vendor Performance by setting objectives, strategies, tactics, allocate resources and ensure transition into action plans respecting the framework set by the vendor portfolio strategies
- Controlling:
- To drive the KPIs of the Zone & Key account (Amazon) under direct control
- To report to the Associate Director
- To drive Executives performance
- To monitor and report on KPIs, and propose/initiate/take actions
- To provide realistic plans and forecasts on performances
- Accomplished multiple tasks within established timeframes.
Sr. Executive
IMRB International
08.2008 - 01.2019
- Projects handled In IMRB:
- ITC’s brand new track for checking brand health & its market position, it is the only project started with tablets & with GPS tracking system, which ensured the location & proper tracking of brands along with its market position
- Annual track for brand health, communication diagnostics & its impact on direct customers for Radio Mirchi in Kolkata
- Study Conducted for IDEA cellular for brand health & brand positioning in entire West Bengal including rural areas, this study has two dynamics one is
- Brand Identity & its impact on direct customers & another part was Retail satisfaction measurement with brand Identity
- Done overseas project for ITC- incidence check in Bhutan along with
- Sikkim (INDIA) identified a set of marketing communication strategies for the ITC Ltd
- By identifying the factors that affect buying behavior and brand loyalty along with the barriers for non-purchase of the product by potential consumers, client was very happy with the insight, findings & also appreciated the quality of data & methodology of collecting the same
- Brand awareness, pricing study for Levi’s along with identifying a set of marketing communication strategies
- Gauging market penetration for HRX as Brand
- Continuous tracking done for four years 2010-2014 of brand health & communication diagnostics for Vodafone in West Bengal ,this project was awarded most valuable project in India done by IMRB international
- Brand revamping & retail design & visibility planning of a leading Tea brand
- AGNI, owned by Tata Tea
- Rejuvenating the brand identity & communication for Disney, in Indian
- Market, Client was very satisfied with the field work management data quality as it was a tough ask to collect data from children’s of 2-11 years age group
- Brand revamp, brand architecture design & brand extension strategy for
- Parx - one of India’s most well-known brands owned by Raymond
- Brand revamping & retail design planning of a prominent Shampoo brand
- Fiama Di willis, owned by ITC
- Continuous tracking of brand health & communication diagnostics for GSK-
- HFD
- Developing the brand identity, brand architecture & packaging designs of ITC
- Deo spray
- Biannual tracking of brand health & communication diagnostics for Pernod
- Ricard
- Communication impact & visibility Tracking study for GSLL
- Communication impact study for Axix Bank
- Continuous tracking of brand health & communication diagnostics for Quaker
- Biannual tracking of brand health & communication diagnostics for LAVA mobile, India
- Continues tracking for Hyundai
- Done Study for-HUL, M & M, Bunge, Hero, P&G, USL & many more.
Education
Oxford Learning Lab PG certificate in Markets & Marketing - undefined
Std. 10 - undefined
Asansol Boys High
school
Certificate In Market And Marketing -
Myra School of Business
05.2019 - 05.2019
Bachelor’s - Commerce
Burdwan University
Asansol 04.2002 - 03.2005
WBSE - Commerce
DNCLB
Asansol 04.2000 - 03.2002
Skills
Strategic planning
undefinedTimeline
National Operations Manager, Operations
Nielsen Media
09.2022 - Current
Regional Manager
IQVIA
12.2019 - 09.2022
Certificate In Market And Marketing -
Myra School of Business
05.2019 - 05.2019
Manager
Nielsen India Pvt. Ltd
01.2019 - 12.2019
Sr. Executive
IMRB International
08.2008 - 01.2019
Bachelor’s - Commerce
Burdwan University
04.2002 - 03.2005
WBSE - Commerce
DNCLB
04.2000 - 03.2002
Oxford Learning Lab PG certificate in Markets & Marketing - undefined
Std. 10 - undefined
Asansol Boys High
school
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