SUDIPTA SAHA

• Project Planning: Defining project objectives, scope, and deliverables in collaboration with stakeholders & developing a detailed project plan, including timelines and resource requirements.
• Team Coordination: Assemble and lead multidisciplinary team for market research activities, clearly communicate roles, responsibilities, and expectations to each team members.
• Budget Management: Develop and manage project budget, ensuring efficient use of resources along with that monitoring expenses and identify cost-saving opportunities without compromising quality.
• Research Design: Collaborate with stakeholders to design research methodologies and strategies working on Sampling, quota set & sample size, Ensure alignment of research methods with project objectives and client needs.
• Data Collection & Vendor management: Finalizing the vendor in accordance to project need & oversee the execution of data collection activities, whether through surveys, interviews, or other means, ensuring data accuracy, reliability, and ensure it meets adherence to ethical standards.
• Analysis and Interpretation: Supervise data analysis processes to derive meaningful insights. Interpret findings and relate them to the project's goals and objectives.
• Reporting: Help in preparing comprehensive and clear reports outlining research methodologies, results, and actionable recommendations, communicate insights & findings to stakeholders in a compelling and understandable manner.
• Client Communication: Maintain regular communication with clients to understand their requirements and expectations, Address client feedback and provide updates on project progress.
• Quality Assurance: Implement quality control measures to ensure the accuracy and reliability of research outputs.
  Conduct regular reviews to verify that the project is meeting quality standards.
• Timeline Adherence: Monitor project timelines and milestones, ensuring adherence to deadlines, adjusting plans as necessary to accommodate changes and unforeseen circumstances.
• Continuous Improvement: Evaluate the project upon completion, analyzing successes and areas for improvement.
• Achievements: Setting up a project management team for quality control, establishment of quality Metrics & methods along with automation is the biggest achievement. This team now has 30 members inclusive of auditors, supervisors & executives and this is one of the successful pillars of Nielsen media for the last one year. This was appreciated by everyone in the global town hall.

• Prepare and create a market research brief in discussion with the brand team, and share the same with the FW agency; monitor fieldwork undertaken by the market research agency on a periodic basis.
• New Product / Product Extension Planning / Development / Innovation / Launch: Development of new product planning by partnering with relevant teams on future plans and projects, based on consumer data and insights.
• Manage a wide variety of qualitative and quantitative methods.
• Surveys, market research, market trend analysis, ethnographic studies, etc.
• Identify market and micro trends, and innovation metrics, as well as monitoring and feedback for competitive innovations in the market, including reviews of key competitor launches.
• Proactively provides market and customer insights to support the CI team with recommendations based on primary and secondary market research studies.
• Designing and conducting all primary consumer research and insights for specific business brands.
• Discussion with the product and marketing functions, the market, consumer, and retail research projects, and develop the consumer market research plan.
• Provides complete marketing research project support to brands through the identification of appropriate research objectives.
• Achievement: I established and successfully led an operational team in Eastern India for three years, along with leading the Medtech team as project manager from 2021 to 2022. Appreciated for building the team during the pandemic period.

• Ensuring proper execution of established policies, procedure, initiatives and directives regarding CI operation, staff training and Process implementation
• To support front forces via insight excellence programs to ensure increasing productivity and profitability
• To ensure all projects comply Global Quality standard and guideline
• Identify and communicate Market needs and best practices
• Driving the cluster managers to ensure productivity, core KPIs, VM, Re-field implementation, etc
• Monitoring Vendor Performance by setting objectives, strategies, tactics, allocate resources and ensure transition into action plans respecting the framework set by the vendor portfolio strategies Controlling
• Drive KPIs of the Zone & Key account (Amazon) under direct control
• To monitor and report on KPIs, and propose/initiate/take actions
• Provide realistic plans and forecasts on performances.

Projects Managed successfully:

• ITC's brand track for checking brand health & its market position, it is the only project started with tablets & with GPS tracking system, which ensured the location & proper tracking of brands along with its market position.
• Annual track for brand health, communication diagnostics & its impact on direct customers for Radio Mirchi in Kolkata.
• Study Conducted for IDEA cellular for brand health & brand positioning in entire West Bengal including rural areas, this study has two dynamics one is Brand Identity & its impact on direct customers & another part was Retail satisfaction measurement with brand Identity.
• Done overseas project for ITC- incidence check in Bhutan along with Sikkim (INDIA) identified a set of marketing communication strategies for the ITC Ltd
• Study done for Hyundai (India) by identifying the factors that affect buying behavior and brand loyalty along with the barriers for non-purchase of the product by potential consumers, client was very happy with the insight, findings & also appreciated the quality of data & methodology of collecting the same.
• Brand awareness, pricing study for Levi's along with identifying a set of marketing academic qualifications communication strategies.
• Gauging market penetration for HRX as sports brand.
• Continuous tracking done for four years 2010-2014 of brand health & communication diagnostics for Vodafone in West Bengal, this project was awarded most valuable project in India done by Kantar.