Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Personal Information
Languages
Accomplishments
References
Timeline
Generic
Sudipto Chatterjee

Sudipto Chatterjee

Bangalore

Summary

Dynamic retail leader with extensive experience at Aditya Birla Lifestyle Brands Ltd., excelling in P&L management and strategic planning. Proven track record in store expansion, achieving significant revenue growth while leading high-performing teams. Adept at merchandise management, driving profitability, and fostering a culture of excellence through effective training and coaching.

Overview

19
19
years of professional experience

Work History

General Manager (Retail Ops) - Allen Solly

Aditya Birla Lifestyle Brands Ltd.
Bangalore
07.2023 - Current
  • Scaling Up New Brand Initiative, i.e. Allen Solly is a prime retail network that is focused on Tier 3 and Tier 4 towns.
  • Handling a current store network of 133 stores, delivering revenue of 120 Cr.
  • Prime Small Town Retail Network is a newly found growth engine within the organization and is a 100% FOFO-led consignment business.
  • I have scaled up this network from 84 stores to 133 stores, opening 49 stores in the last 19 months.
  • These stores deliver an SSPD of 30, and a CBA of 28%, with an average store size of 1,047 square feet.
  • I lead a team of six ABMs, VMs, and MIS personnel to drive on the Channel KRA.
  • Responsible for devising tactical marketing promos, store launches and CRM campaigns.

Branch Manager Trade - North & East

Aditya Birla Lifestyle Brands Ltd.
New Delhi
08.2022 - 07.2023
  • P&L Management – Responsible for complete P&L for the North and East Regions, ensured the regions remained the most profitable channel for the brand, delivering 42% CBA.
  • Policy Framework – Launch a New Trade Policy to ensure we stay relevant in the market.
  • Disintermediation – During FY 2023, converted Kerala, West Bengal, UP, and UK to direct territory from distributor-led territory.
  • Discount Management: Implemented the AMM Model in trade to ensure discounts are under control, and we move away from EOSS.
  • Merchandise Management – Started preparing SMU for the trade network to cater to the specific demand of channel partners, and also started a more scientific approach toward planning and buying in the network.
  • New product development: WFH, T-shirt combo, boot-cut denim, and brand carrier are a few examples of product development.

DGM Retail Ops (North) - Peter England

Aditya Birla Lifestyle Brands Ltd.
New Delhi
05.2021 - 07.2022
  • Managed a network of 150 stores, which comprised COCO and FOFO stores, both delivering revenue upwards of 175 Cr.
  • Delivered 18% L2L growth from existing stores via renovation, relocation, and upsizing of the store to the new retail model - PE Men's Obsession Store.
  • Led Project Disintermediation in North, i.e. Moving from the FOFO (Buy & Sell) model to a consignment-led model, which required margin negotiation with partners and ensured higher profitability for the brand.
  • Led a team of 6 Area Business Managers (ABMs) as direct reportees, and 90 Store Managers (SMs) as skip-level reportees.
  • Opened 23 NSOs in one year, the highest store expansion ever happened in the North.
  • The UP ABM team in my group received a Certificate of Excellence award at the ABG Award ceremony.
  • I also got nominated for the ABG Team Award under the category "Most Successful Retail ID - MOS."

Regional Sales Manager - Peter England

Aditya Birla Lifestyle Brands Ltd.
Bangalore
01.2020 - 04.2021
  • Successfully managed ₹126 crore in net sales value (NSV) for the South Region, overseeing both multi-brand outlets (MBO) and distributor-serviced exclusive brand outlets (EBO).
  • Network Management - Managed a network of 85+ exclusive brand outlets and 750+ multi-brand outlets in the South region.
  • Partner Management - Handled four distributors and two management agents, overseeing their operational profitability.
  • EBO Opening - Opened 15+ profitable exclusive brand outlets within 6 months post-Covid revival.
  • Team Management - Managed a team of 6 ASMs directly reporting and a dotted line reporting of 5 AVMs and the Training Manager.
  • Model Development - Developed a one-of-a-kind model in TN where we started dealing directly with retailers without any distributor/MDP, with 100% cash terms, the first of its kind in ABLBL.

Regional Sales Manager – EBO (South Region)

Blackberrys Menswear
Bangalore
12.2017 - 01.2020
  • Managed a business of 65 crores, covering over 60K sq. ft. of area for 40 Blackberry retail outlets.
  • Established organizational long-term objective of making the South region the new growth engine for the organization by expanding the retail footprint.
  • Delivered 12% L2L growth during my tenure.
  • Manage and guide a team of four area managers to achieve cluster-wise top-line sales growth.
  • Opened 12 new stores in FY 2018-19.
  • Lulu Mall EBO received the 'Lulu Mall Emerging Brand of the Year Award 2018-19.'

Assistant Manager Non-Apparel

Levi Strauss India (P) Ltd.
Bangalore
06.2015 - 12.2017
  • Managed Footwear & Acc. Product architecture, volume, and revenue generation to meet business annual operating plans through EBOs, MBOs, and key accounts.
  • Ensured existing stores exhibit sales growth over the previous year, both in Sell-In and Sell-Out for Footwear and Accessories. Category
  • Managed P&L by maximizing top-line revenue growth and ensuring that gross profit targets of 64% are met.
  • Instrumental in setting up 2 Levi’s Exclusive Acc. Footwear Store.
  • The store in Lulu Mall received the 'Lulu Mall Retailer of the Year Award 2016' in the fashion accessories store category.
  • Nominated for the annual “X-Appeal Award” for the successful launch of the concept store.

Area Sales Manager

Adidas Group
Gurgaon
01.2011 - 05.2015
  • Managed business pan-India for the sports specialty segment, i.e. Cricket, soccer, badminton, etc.
  • Delivered net sales for the territory across retail and distribution, and across categories, in conjunction with brand guidelines.
  • Secured season pre-orders by showing the product range to retailers during the tradeshow.
  • Increased primary and secondary sales for the assigned categories, and achieved DSO targets of 30 days.
  • Ensured the TSI's understanding of the company's objectives and alignment with the goals of the company.
  • Awarded the 'Best Rookie Sales Representative of the Year Award – 2011' for the Southeast Asia region.

Sales Executive

Nestle India Ltd.
03.2007 - 12.2010
  • Responsible for driving secondary sales growth for the Dairy category in the Chandigarh Tricity and NCR.
  • Effectively managed a channel network of distributors and a team of 10 salespersons, with a turnover of Rs. 6 million per month on average.
  • Achieved sales of 400 tons of Nestlé yogurt for four months in a row in 2009, which is a landmark in the product category sales.
  • Sales growth of 103% for OPL and 128% for OLY in 2009.
  • Handling key accounts such as Big Bazaar, Spencer, SRS Value Bazaar, etc. For UHT and chilled dairy products.
  • Successfully rolled out new products, including Nescafe Mild, Kit Kat Chunky, Maggi Atta Noodles, Maggi Cuppa Mania, Nesvita Probiotic Curd, and Milkmaid Funshakes.

MARKETING TRAINEE

RKBK LTD.
01.2006 - 03.2007
  • Marketing of Products to Institutional Customer by enrolling them into Fleet Card Loyalty Program.
  • Handling Sales of Lubes and increasing visibility of Lubes in the retail outlet.
  • Controlling operations of various Hubs of Company engaged in refueling the Mobile Towers of Airtel & Vodafone in Varanasi.

Education

PGDBM -

Lal Bahadur Shastri Institute of Management & Technology
01.2006

B.Com -

Bareilly College/M.J.P. Rohilkhand University
01.2004

XIIth -

Bishop Conrad Sr. Sec. School
01.2001

Xth -

Bishop Conrad Sr. Sec. School
01.1999

Skills

  • P&L management
  • Retail operations
  • Store expansion
  • Merchandise management
  • Team leadership
  • Training and coaching
  • Strategic planning

Hobbies and Interests

  • Traveling
  • Long drives
  • Listening to music
  • Reading Novels

Personal Information

  • Date of Birth: 11/25/83
  • Gender: Male

Languages

English
First Language
Hindi
Proficient (C2)
C2
Bengali
Intermediate (B1)
B1
Punjabi
Beginner (A1)
A1

Accomplishments

  • Received "Medal of Excellence" for Highest contribution Volume wise to the ASM Zone – 2007.
  • Accredited with setting up "New Chilled Dairy Distribution Model" in Gurgaon & Faridabad to increase width of product distribution.
  • Nominated for "Best Rookie Sales Rep" of the year award in Southeast Asia within adidas Group in 2011.
  • Nominated for "X-Appeal" Award for opening the First Non-Apparel store in Levis.
  • Accredited with opening the First Peter England "Men's Obsession" Store in Kerala spanning 2200 Sft and paved the way for future stores.
  • Got Promoted to General Manager in Jan 2024 recognizing my contributions made to Retail & Wholesale Business within ABLBL.
  • Nomination and Successful Completion of Coveted "ACE LEADERSHIP PROGRAM - SALES" within ABLBL, scored 85% in assessments.
  • Currently part of the Ongoing Leadership Program "PROPEL - CHANNEL MANAGEMENT EXCELLENCE".

References

References available upon request.

Timeline

General Manager (Retail Ops) - Allen Solly

Aditya Birla Lifestyle Brands Ltd.
07.2023 - Current

Branch Manager Trade - North & East

Aditya Birla Lifestyle Brands Ltd.
08.2022 - 07.2023

DGM Retail Ops (North) - Peter England

Aditya Birla Lifestyle Brands Ltd.
05.2021 - 07.2022

Regional Sales Manager - Peter England

Aditya Birla Lifestyle Brands Ltd.
01.2020 - 04.2021

Regional Sales Manager – EBO (South Region)

Blackberrys Menswear
12.2017 - 01.2020

Assistant Manager Non-Apparel

Levi Strauss India (P) Ltd.
06.2015 - 12.2017

Area Sales Manager

Adidas Group
01.2011 - 05.2015

Sales Executive

Nestle India Ltd.
03.2007 - 12.2010

MARKETING TRAINEE

RKBK LTD.
01.2006 - 03.2007

PGDBM -

Lal Bahadur Shastri Institute of Management & Technology

B.Com -

Bareilly College/M.J.P. Rohilkhand University

XIIth -

Bishop Conrad Sr. Sec. School

Xth -

Bishop Conrad Sr. Sec. School

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Sudipto Chatterjee