Sudipto Sen
Gurugram
Summary
A results-driven Sales & Marketing Manager with over 7 years of experience in developing and executing marketing strategies across various channels. Skilled in managing marketing teams, creating and delivering compelling messaging, and leveraging data-driven insights to drive business growth. My ability to work collaboratively with cross-functional teams, my strong project management skills, and my passion for delivering results have helped me consistently exceed business objectives.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Senior Enterprise Financial Technology Advisor
Highradius
Hyderabad
06.2023 - Current
- End to End responsibility for brand alliance (Calling, Meeting, Negotiating, Closure, Campaign, Management, results tracking and troubleshooting)
- Area Penetration for assigned territory
- Identify and coordinate with Online Travel Agents and enable marketing alliances
- Network and identify prospective companies for B2B Tie ups and derive sales
- Managing Campaigns and Inventory of services for multiple locations pan India
- Manage Multiple teams across different locations and conduct training sessions periodically directed at enhancing communications skills and handling inventory applications
- SendZilla:
- Social selling, generating business leads on autopilot and converting to sales
- End to End account handling and monitoring the daily progress and providing lucrative inputs to enhance the campaign to garner more leads and responses
- Complete B2B Sales and Performance review of the inhouse Saas tool
- Pazcare:
- Built and maintained strong relationships with key decision-makers at client organisations
- Developed and implemented sales strategies to achieve consistent revenue growth
- Collaborated with cross-functional teams to ensure timely delivery of products and services to clients
- Conducted regular business reviews with clients to identify opportunities for growth and address any issues or concerns
- Acted as a liaison between the clients and internal teams to ensure smooth communication and problem resolution
- Built and maintained strong client relationships, resulting in a 95% client retention rate
- Coordinated with internal teams to ensure timely and accurate delivery of products and services to clients
- Responded to client issues or concerns in a timely and professional manner
- Highradius :
- Responsible for managing the relationship with enterprise clients in terms of understanding their accounts receivable (order to cash) process and play an advisory role in terms of suggesting best practices and solutions for clients A/R processes
- Partner with you to maximize value from credit, collections, dispute management, cash application and billing efforts while enhancing the customer experience of doing business with you
- Make receivables management teams more efficient and effective
- We make your staff more productive and improve key metrics like Days Sales Outstanding (DSO) and Days Deductions Outstanding (DDO)
- Speed up your credit application process and help you collect more outstanding debt
- The result
- Your team does more, your metrics improve, and credit & cash flow faster
Key Account Manager
Pazcare
Gurgaon
10.2022 - 06.2023
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Developed and delivered presentations to key customers to position products and services.
- Supported sales and reporting for large and medium-sized accounts.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Contributed to event marketing, sales and brand promotion.
- Selected correct products based on customer needs, product specifications and applicable regulations.
Business Development Specialist
Sendzilla
Gurgaon
07.2020 - 09.2022
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Came up with detailed plans to enhance sales management and prioritize long-term business goals.
- Expanded customer base by identifying needs, developing solutions and delivering client-centered products.
- Developed business pipeline using cold and warm techniques.
- Expanded business through effective network development, identifying new, and prospective clients.
- Networked among local business and community organizations to develop leads and generate business.
- Brought in new accounts through successful networking strategies and promotional approaches.
Marketing Manager
Jumpin Heights
01.2018 - 06.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Researched developing trends to stay updated with new ideas and marketing practices.
Sales Trainer, Travel Sales Consultant
Explorers Delight
01.2017 - 01.2018
- PMG Asia:
- Communication Personnel for Google Pixel and Google Home
- For Samsung Galaxy S7, S8 and Samsung Pay
- Event coordinator for 100 Pipers Dire Straits Concert and Pernod Ricard Chivas Regal Launch
- Cheil India:
- Event Supervisor for Samsung Galaxy S7, S8 and Samsung Pay at Cyber Hub, Gurgaon
- Supervisor for Samsung C9 Pro event in Jaipur, Udaipur
- Supervisor for Samsung Gear VR and Gear S3 event at Cyber Hub, Gurgaon
- Spotify:
- Communications manager for Spotify international team conducting survey to determine the music preferences in the Indian markets
Education
Bachelor of Journalism and Mass - Communication
National Broadcasting Academy
01.2014 - 04.2017
Intermediate - undefined
Julien Day School (I.SC, St. Joseph’s School (I.C.S.E)
Skills
Technical skills: Proficient inundefined
Timeline
Senior Enterprise Financial Technology Advisor
Highradius
06.2023 - Current
Key Account Manager
Pazcare
10.2022 - 06.2023
Business Development Specialist
Sendzilla
07.2020 - 09.2022
Marketing Manager
Jumpin Heights
01.2018 - 06.2020
Sales Trainer, Travel Sales Consultant
Explorers Delight
01.2017 - 01.2018
Bachelor of Journalism and Mass - Communication
National Broadcasting Academy
01.2014 - 04.2017
Intermediate - undefined
Julien Day School (I.SC, St. Joseph’s School (I.C.S.E)
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