Suei Makhnnotra
Gurgoan
Summary
Dynamic Senior Events Marketing professional with proven success at Gemma Marketing & Communications Pvt Ltd, excelling in strategic event concepts and vendor relationship management. Adept at negotiating contracts and driving revenue growth, I leverage creativity and adaptability to deliver memorable events that exceed client expectations and enhance brand image.
Overview
11
11
years of professional experience
Work History
Senior Events Marketing Concepts & Sales
Gemma Marketing & Communications Pvt Ltd
Delhi
02.2025 - Current
- Develop and execute strategic event marketing concepts to drive sales and revenue growth for corporate clients.
- Conduct market research to identify trends, opportunities, and challenges in the events marketing space.
- Collaborate with cross-functional teams, including sales, marketing, and operations, to design and deliver events that meet clients' objectives.
- Building and maintaining strong relationships with corporate clients to understand their event marketing needs and preferences.
- Develop and present customized event marketing proposals to corporate clients, highlighting the value proposition and ROI potential.
- Negotiate and close event marketing deals with corporate clients, ensuring that revenue targets are met or exceeded.
- Manage events, marketing budgets, ensuring effective allocation of resources to achieve clients' objectives.
- Stay up to date with industry trends, best practices, and emerging technologies in event marketing, applying this knowledge to continuously improve event marketing concepts and sales strategies.
Senior Event Manager
Gemma Marketing & Communications Pvt Ltd
New Delhi
07.2016 - Current
- Collaborated with sales teams to design engaging product launch events that generated buzz and customer interest
- Analyzed event costs to identify areas of improvement and cost savings
- Utilized social media to promote events and increase attendance
- Produced detailed proposals for events to document timelines, suppliers and budgets
- Developed and implemented successful marketing plans to generate event revenue
- Utilized job-related software to create standard guidelines, calendars and budgets for each event
- Led cross-functional teams to successfully plan and execute large-scale corporate events
- Designed creative event themes that resonated with target audiences and enhanced brand image
- Streamlined event management processes for increased efficiency and cost savings
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services
- Researched and identified new vendors and suppliers to obtain competitive pricing
- Delivered memorable events by incorporating cutting-edge technology solutions such as virtual reality experiences or interactive displays
- Created detailed timelines and budgets for events to meet all deadlines
- Developed detailed event reports, documenting all aspects of each event
- Monitored and controlled event expenditures to meet budgets
- Coordinated travel and accommodations for event attendees
- Searched and negotiated suitable venues per setup requirements and budget constraints
- Developed creative themes for events and created related activities to engage attendees
- Managed administrative logistics of events planning, event booking, and event promotions
- Established strong relationships with vendors and suppliers, ensuring seamless event execution
Store Manager
Shivam Enterprises Royal Enfield
Janakpuri
03.2014 - 07.2016
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements
- Improved customer satisfaction through staff training in customer service and product knowledge
- Approved regular payroll submissions for employees
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees
- Assisted in recruiting, hiring and training of team members
- Rotated merchandise and displays to feature new products and promotions
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
- Developed and implemented successful staff incentive programs to motivate employees
- Managed inventory control, cash control, and store opening and closing procedures
- Supervised guests at front counter, answering questions regarding products
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue
Education
Bachelor of Arts - B A Pass
08.2003
Skills
- Marketing Concepts & Sales Strategies
- Vendor Relationship Management
- Meeting planning
- Wedding trends proficiency
- Team mentorship
- Payment Approval
- Employee Training
- Fundraising
- Social Media Management
- Catering Oversight
- Logistics Management
- Project Management
- Pricing negotiation
- Vendor coordination
- Communications and Media
- Creativity and Adaptability
- Vendor Relations
- Deadline Management
- Crisis Management
- Budget Development
- Social Media Promotion
- Events logistics management
- Client meetings
- Client Relations
- Catering Coordination
- Booth Installation
- Promotional advertising
- Transportation and logistics planning
- Event Planning
- Food service knowledge
- Vendor and contract negotiations
Hobbies and Interests
To travel different cities across India meeting new people to understand their behavior and culture to collect innovative ideas to pitch my clients for growth in my career objectives.
Languages
- English, Advanced (C1)
- Hindi, Advanced (C1)
- Punjabi, Advanced (C1)
Timeline
Senior Events Marketing Concepts & Sales - Gemma Marketing & Communications Pvt Ltd
02.2025 - Current
Senior Event Manager - Gemma Marketing & Communications Pvt Ltd
07.2016 - Current
Store Manager - Shivam Enterprises Royal Enfield
03.2014 - 07.2016
Delhi University - Bachelor of Arts, B A Pass
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