Sugandha Gupta
Client Servicing Director & Digital Marketing Manager
Gurgaon
Summary
360-degree digital marketer with 11 years of experience specializing in AI-driven digital marketing, digital transformation, and client servicing. Proficient in media strategy and planning, with extensive expertise in executing and optimizing paid and organic campaigns across display, search engine, native, social media, and affiliate marketing channels. Strong focus on data analysis, campaign performance, and presentation, with expertise in media planning and buying, managing digital advertising campaigns, and leading client servicing teams. Skilled in developing comprehensive marketing strategies and managing cross-functional projects while building strong client relationships.
Overview
2025
2025
years of professional experience
Work History
Senior Partner Client Success
Simplia (Lotus Interworks)
09.2024 - Current
- Led AI-driven digital marketing initiatives, including content creation, ad copy development, social media strategy, creative ideation, and media planning using advanced AI tools.
- Managed day-to-day client operations, ensuring timely execution of tasks and alignment with strategic goals.
Generated leads and conversions for U.S.-based clients through data-driven marketing tactics and campaign optimization. - Oversaw a team of 10, delegating tasks and ensuring seamless project execution to meet performance objectives.
- Maintained high client retention rates by delivering measurable results and fostering strong client relationships.
- Implemented a comprehensive 360-degree digital marketing approach, covering social media, paid ads, email marketing, SEO, and content strategy.
Director Client Servicing
Neil Patel Digital India
5 2024 - 08.2024
- Drive business growth by overseeing the full client lifecycle, from delivery and sales to revenue management, ensuring client satisfaction, success, and profitability.
- Cultivate strong client relationships through consistent engagement, including regular in-person meetings, structured reviews, and workshops, ensuring alignment with business goals and strategies.
- Gain deep insights into clients' business models, objectives, and strategies, enabling the development and execution of tailored marketing solutions that generate measurable results.
- Lead and manage a high-performing team of 6, ensuring flawless execution of client strategies and projects, while fostering continuous improvement and accountability.
- Spearhead the management of the North India region, overseeing an average monthly recurring revenue (MRR) of ₹1 Cr, with full ownership of client satisfaction, retention, and revenue growth.
- Drive cross-sell and upsell initiatives, expanding client portfolios, and increasing revenue through strategic recommendations and additional service offerings.
Group Head Client Servicing & Media Planning
Logicserve Digital
02.2019 - 04.2024
- Develop and execute media plans, including full-funnel strategies across digital channels (SEM, SEO, Social), to meet client objectives and deliver measurable results.
- Monitor and optimize campaigns, recommending adjustments to maximize performance and ROAS.
- Manage client P&L, ROAS, KPIs, ensuring alignment with monthly and yearly targets.
- Focus on delivery, retention, and growth of key accounts while identifying opportunities and managing potential risks.
- Lead client meetings and presentations, collaborating with executive and middle management to ensure success.
- Coordinate with agencies and third-party vendors for marketing activities, ensuring seamless execution.
- Analyze campaign performance to derive insights, showcasing results through detailed reports and presentations.
- Manage and mentor teams, ensuring task completion, KRA achievement, and ongoing skill development for team members.
Campaign Manager
Google
09.2015 - 01.2019
- Learned Google Platforms - Google Ads, Google analytics, SEMrush, Search Console
- Hands on experience on running campaigns on Google Ads.
- Campaigns Creation and Optimizing in order to deliver max. no. of conversions and reducing CPA & CPC. Scaling up the campaigns while maintaining the results.
- Handles multiple accounts on daily basis as a Google customer support specialist.
- Connect with the client by call/email, discuss & Finalize the campaign strategy, budget, objective, locations, keywords, conversion tracking & Landing page suggestions.
- Campaign Creation, execution and optimization of campaigns regularly to achieve goals.
Campaign Specialist
Publicis Groupe
06.2013 - 08.2015
- Campaign creation, recommendation, setting bid and budget, Ads creation and optimization for social (Facebook and display(DBM).
- Provides daily, weekly and monthly reports for all major metrics, goals & revenue tracking, impressions & clicks to track account performance.
- Working on Real Time Bidding functionality implemented using DSP, DCM, DBM.
- Specialized in Social Media marketing (Facebook, Instagram and Twitter).
- Specialized in handling CPC, CPA, CPM, CPI, CPV campaigns Analyze reports and trends, and suggest optimal solutions (like Bids, Budgets, Pacing, Targeting) to ensure smooth operations.
- Working with Clients using DoubleClick Products (DoubleClick Bid Manager and DoubleClick Campaign Manager) to manage their Display Ad Campaigns.
- Worked on accounts like P&G, Starwood Hotels, Toyota, Verizon USA & more.
Education
Bachelor of Technology - Computer Science
Tulas Institute
Skills
- Client Relationship Management
- Problem Solving & Conflict Resolution
- Cross-functional Team Collaboration
- Communication & Negotiation Skills
- Client Retention & Satisfaction
- Client Onboarding & Support
- Market Research & Competitor Analysis
- Team Development & Team Handling
- Implementation of AI in digital Marketing
- Digital Transformation
- Full-Funnel Strategy Planning & Execution
- Multichannel Media Planning & Strategy (Search, Social, Display, Affiliate, SEO, Content, Native)
- Strong background in Performance Marketing (Google Ads, Facebook/Meta, SEM, DV360/GMP)
- Data Driven decision Making & Startegic Planning
- Deep knowledge of Digital Marketing Tools like (Google Analytics, ComScore, SimilarWeb, Semrush)
- Data Analysis & Insights
Timeline
Senior Partner Client Success
Simplia (Lotus Interworks)
09.2024 - Current
Group Head Client Servicing & Media Planning
Logicserve Digital
02.2019 - 04.2024
Campaign Manager
Google
09.2015 - 01.2019
Campaign Specialist
Publicis Groupe
06.2013 - 08.2015
Director Client Servicing
Neil Patel Digital India
5 2024 - 08.2024
Bachelor of Technology - Computer Science
Tulas Institute
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