Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Sugandha Kharoo

Noida

Summary

From live television to live experiences, I’ve spent 17 years making sure complex events run seamlessly — whether it’s launching new broadcast channels, managing high-stakes programming, or coordinating teams and partners under pressure. My career has given me a solid foundation in project management, vendor negotiations, stakeholder alignment, and crisis handling, all while keeping an eye on budgets and efficiency. What excites me now is the opportunity to take this expertise beyond the screen and into the stadium — applying my skills in readiness, fan engagement, sponsorship delivery, and live event execution to create unforgettable match-day experiences.

Overview

18
18
years of professional experience

Work History

General Manager – Programming

HistoryTV18 (Network18)
10.2015 - Current
  • Led multiple high-profile channel launches and rebrands, overseeing all aspects of operations, readiness, and stakeholder coordination, comparable to large-scale live sports event execution.


  • Directed broadcast operations, ensuring seamless delivery of sales commitments, sponsorship integrations, graphics, and on-air elements.


  • Partnered with marketing and sales teams to align programming with advertising and commercial opportunities, ensuring sponsor deliverables were met.


  • Managed annual content acquisition (200+ hours), budgets, and vendor contracts with a strong focus on cost optimization.


  • Mentored a team and fostered a high-performance culture, driving accountability and excellence under tight deadlines.

Manager - Programming

Discovery Channel India
09.2014 - 10.2015
  • Content selection across Discovery U.S. Output Deals, Discovery International Deals & India specific vendors


  • Acquired 500+ hours for consuming on linear platforms – Viacom, Cineflix, Passion, Beyond etc.


  • Categories: Local Crime Shows, Lifestyle Shows, Customization of acquired with local talent.


  • Evaluating show concepts & pilots for new local productions


  • Responsible for programming budgets for the vertical


  • Develop programming strategy on a monthly & annual basis in sync with the revenue & viewership targets


  • Tracking the genre consumption & channel viewership across various target groups & applying the research findings to increase viewership for all channels (female & family vertical)


  • Dive deep and analyze data (internal and external) for informed decision making.

Sr. Executive - Programming

Network18 (HistoryTV18)
11.2011 - 09.2014
  • Part of HistoryTV18 channel launch team in 2011 with Salman Khan being the brand ambassador.
  • Responsible for channel launch tech and broadcasting operations. Implemented Broadview software operations for the channel launch.
  • Oversee channel launch promo strategy.
  • Genre analysis – HistoryTV18 launch increased the factual genre by 33%
  • Ref - https://www.exchange4media.com/media-tv-news/positive-opening-for-historygrows-factual-entertainment-genre-43907.html

Executive - Programming

National Geographic Channel
01.2008 - 09.2011
  • Channels – Nat Geo, Nat Geo Wild, Fox Life
  • Rebranded Fox History & Entertainment to Fox Life
  • Responsible for complete programming, research & audience analytics for re-launch of both channels
  • Projecting the viewership targets basis the TG & geography for the channel re-launch
  • Driving the Content Selection, Channel Grid, On-Air Promotion Strategy and Quality Control basis research findings
  • Software’s worked on: PARADIGM, TAM, TMPEG

Education

B.E - Electronics & Instrumentation

Shivaji University
09-2006

Sr. Secondary - Science stream

Greenfields School
03-2002

Skills

  • Strategic Planning & Execution
  • Content Engagement Strategy
  • Stakeholder & Govt Liaison
  • Vendor & Partner Negotiations
  • Content Acquisition
  • Budgeting & Cost Control
  • Broadcast Operations & OnAir Promotions
  • Team Leadership & Collaboration
  • Dale Carnegie & Associates Trained Leader

Languages

kashmiri
Upper intermediate (B2)
English
Advanced (C1)
Hindi
Advanced (C1)
Marathi
Beginner (A1)

Timeline

General Manager – Programming

HistoryTV18 (Network18)
10.2015 - Current

Manager - Programming

Discovery Channel India
09.2014 - 10.2015

Sr. Executive - Programming

Network18 (HistoryTV18)
11.2011 - 09.2014

Executive - Programming

National Geographic Channel
01.2008 - 09.2011

B.E - Electronics & Instrumentation

Shivaji University

Sr. Secondary - Science stream

Greenfields School
Sugandha Kharoo