Suhail Omar
Marketing Professional
Calicut
Summary
Senior Marketing Specialist Branding| CRM | Digital Marketing | Loyalty Programs Over 14 years of experience in creating brand awareness, driving sales and providing leadership in B2B and B2C marketing, brand management, Customer Relationship Management, Loyalty programs, and Digital Marketing Demonstrate creativity and innovation in marketing events and exhibitions Develop sales/marketing strategies for key accounts and capitalize on new opportunities Optimized website and online presence, measure social media campaigns performance; digital strategies for SEM, SEO, Email campaign and content marketing. Use Customer Relationship Management expertise to leverage consumer data and increase consumer loyalty; deploy CRM platforms to capture information at key points during the customer life cycle Develop sales/marketing strategies for key accounts and capitalize on new opportunities. Core competencies include: E-Commerce Marketing SEO/SEM Implementation Loyalty Solutions Content Marketing Direct Marketing Profile Segmentation Brand Standards/Guidelines Trading calendars/promotions Cross-Channel Marketing Marketing Budgets Events & Consumer Promotion Branding & Packaging Customer Experience Strategic Partnerships & Alliances CRM
Overview
22
22
years of professional experience
Work History
Founder
IGNI5 MARKETING
04.2021 - Current
- Manage sales, contracts, purchases and inventory primary contact with customers and vendors, implemented marketing and sales initiatives, Bookkeeping and payroll
- Target both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy
- Cultivate and manage relationships with key clients, vendors and partners
- Brainstorm new and creative growth strategies for clients as well as for the agency
- Manage growth initiatives based on persistent demographic research and market patters that enabled clients high rates of return
- Create effective messaging using language, graphics and marketing collaterals
- Lead account management, strategy, targeting and campaign development for our clients
- Work closely with clients to identify their needs and challenges and provide solution-oriented marketing campaign
- Manage project deadlines and monitored milestones through completion stage
- Devise and execute brand identity, SEO, social media and Email strategies for clients
- Co-ordinate with internal business divisions, agency partners and vendors to guarantee on time, cost effective delivery of outsourced marketing communication materials
Head of Marketing & CRM
Omanexpo
06.2017 - 08.2020
- Plan and execute online & conventional marketing programs and campaigns; establish social media presence in the areas of digital marketing, CRM, display advertising, email marketing; develop and execute budgets; analyze variances and initiate corrective actions
- Oversee deployment of robust CRM platforms for data management, improve productivity, acquire accurate leads, maximise
- ROI of marketing activities, and improve service levels
- Monitor CRM platform maintenance activities to expand users, ensure data integrity, implement corrective actions, upgrade and document technology, security and controls
- Develop staffing plans and work assignments; supervise and develop teams to optimize employee performance
- Oversee marketing strategies to leverage Partner capabilities to create awareness, generate marketing qualified leads (MQL) and demand across exhibition and conferences organized by Omanexpo
- Evaluate end-to-end customer experience across multiple channels and customer touch points; determine and assess market trends
- Oversee metrics development and monitor/report KPIs for online initiatives; assess performance vs
- Goals
- Monitor trends to assist in increasing performance and initiating process improvement initiatives; assist in launching experiments and conversion tests.
Senior Manager
Asian Star Design
Abu Dhabi
01.2016 - 05.2017
- Directed sales/marketing functions; planned and executed marketing strategies and procedures to create new opportunities and connect with new customers
- Developed programs to leverage collaborative partnerships in conjunction with vendors and distributors
- Developed strategic sales and marketing approaches for key accounts and leveraged customer relationships to capitalize on new opportunities with key accounts
- Defined frameworks for improvement programs including oversight of policy and procedure reviews with goal of enhancing operations
- Planned and coordinated public affairs, and communications efforts, including public relations and community outreach
- Supervised production of sales materials, exhibits, and promotion programs.
Head of Marketing
Consolidated Gulf Company, CGC
Doha
03.2014 - 08.2015
- Directed programs to achieve strategic marketing objectives including increasing demand/leads for products and services
- Responsible for performance appraisal of marketing team and for providing opportunities to achieve advancement
- Leveraged partner global branding strategies, materials, data and leads to integrate regional enterprise ICT capabilities; authorized partners included Microsoft, Cisco, HDS, and Hik Vision
- Deployed competitive analysis and developed positioning strategies to influence consumer perception and establish brand identity
- Revamped corporate logos and supported verticals in the areas of Mobility (NOKIA), Engineering and Technology with unique brand themes
- Ensured brand consistency across verticals for collaterals and communications materials; continued brand consistency work as part of corporate website as well
- Developed annual strategic marketing plans, detailed marketing budgets and internal controls; communicated marketing committee and strategy group activities to senior management
- Produced Market/competitive analysis and customer segmentation strategies to personalize connections, establish brand identity and improve distribution channels
- Ensured review of strategic and operational plans; performed oversight of marketing communications related to branding, public relations, advertising, trade shows, seminars, exhibitions, and events.
Marketing Manager
Dubai World Trade Center
Dubai
10.2011 - 05.2013
- Managed marketing activities including client and sponsor liaison, strategic alliances, revenue projections, barter agreements with regional and international media, budget planning and execution, vendor management and employee supervision
- Deployed marketing & communication strategies to fulfill events and exhibitions for both B2B and B2C models, including displays, testimonials, and demonstrations
- Identified marketing channels and features to increase show exhibitors at the show as well as trade and consumer visitors
- Performed oversight of social media communication strategies, on-site consumer and trade visitor promotions stand designers and contractor activities group rooms and banqueting processes and procedures
- Preparation of delegate packs and promotional material
- Identify, Generate & Acquire quality database from both regional and international market
- Developed and maintained show websites utilizing Content Management Systems.
Asst. Marketing Manager
Emaar, Emaar Malls Group
Dubai
09.2009 - 10.2011
- Led activities to support world’s largest shopping center: developed Gift Card and, mall-wide loyalty program solutions; created local/global awareness campaigns; drove maximum footfall and devised seasonal promotions
- Drove strategic marketing plans to acquire branding opportunities, including for events and promotions such as Dubai Shopping
- Festivals and Dubai Summer Surprises; collaborated with vendors and partners to optimize deployment and implementation strategies
- Managed projects including defining objectives and tracking KPI reporting; ensuring compliance with budgeting procedures and allocations
- Managed event planning including product launches; established directives and procedures for maintaining calendars of events to support long term planning
- Supervised employees and performed oversight of vendors, including briefing and assessing deliverables from Advertising (ATL) agencies, Branding agencies, BTL agencies, Media Buying agencies, Online agencies, PR agencies etc
- Developed product positioning and messaging to differentiate Acumatica created compelling content in preparation for new release cadence, including newsletters, presentations, solution briefs, and website product pages
- Implemented promotions to support Face book and Twitter initiatives; implemented closed loop Gift Card solutions for use within Emaar malls to realize revenue based on card sales plus unused/breakage amounts.
Assistant Brand Manager
Emaar, Emaar Properties PJSC
Dubai
02.2007 - 10.2009
- Supported Emaar Properties, one of the largest property developers in Dubai with large communities at prime locations
- Developed successful branding and marketing strategies and activities, implemented revenue sharing models based on leasing prime unused locations to the OOH agency
- Briefed requirements and forecast budget requirements to broad range of stakeholders and management
- Enhanced performance for underperforming brands including Emaar websites by analyzing and improving brand elements
- Improved brand guidelines by increasing focus on themes including color, font, photography style, logo usage and positioning across multiple platforms
- Developed integrated destination campaigns to retain/acquire customers including retailers and property investors
- Created destination for Downtown-Dubai, focused on aspirational brand awareness, attracting visitors, extend duration of stays to benefit hotels and retailer engagement.
Brand Manager
Al Ain Dairy
Abu Dhabi
09.2004 - 12.2006
- Tracked brand performance; conducted financial and operational analyses to assess current performance; identified new opportunities to achieve brand goals including promotions and prominent shelf placement
- Developed marketing strategies based on knowledge of objectives, market characteristics, cost and markup factors
- Managed marketing for up to SKUs, fully leveraging skills of the sales team and external agencies; achieved commercial success based on Year to Year sales comparisons
- Launched and revamped brands, and increased awareness on many fronts; exciting new products included Alain Morning
- Drink, a mixture of Museli, yoghurt and fruit flavors, and Alain Cappuccino Drink, iced coffee with milk
- Maintained oversight of in-store activities such as product sampling, promotion for educational and entertainment events, and product displays at retail points.
Senior Account Executive
Grafik International
Abu Dhabi
08.2001 - 07.2004
- Maintained excellent ongoing relationships with clients and determined client business objectives and advertising needs
- Achieved instant success with launched of FGB credit card promotion co-branded with Qatar Airways
- Revived Al Ain Waters brand via new packaging solutions and created nation-wide consumer prize opportunities
- Managed key accounts addressing both Above the Line and Below the Line advertising activities and delivered creative solutions for a variety of campaigns
- Promoted growth and encouraged client loyalty, going the extra mile to get premium locations for client campaigns and assuring that client promotions/campaigns took advantage of seasonal opportunities.
Education
Bachelor of Business Administration -
Narsee Monjee Institute of Management Studies (NMIMS)
Accomplishments
- Sales & Account Management Program
- Meric Training & Consulting
- International Advertising Association (IAA), UAE Chapter
- Customer Relationship Management
Timeline
Founder
IGNI5 MARKETING
04.2021 - Current
Head of Marketing & CRM
Omanexpo
06.2017 - 08.2020
Senior Manager
Asian Star Design
01.2016 - 05.2017
Head of Marketing
Consolidated Gulf Company, CGC
03.2014 - 08.2015
Marketing Manager
Dubai World Trade Center
10.2011 - 05.2013
Asst. Marketing Manager
Emaar, Emaar Malls Group
09.2009 - 10.2011
Assistant Brand Manager
Emaar, Emaar Properties PJSC
02.2007 - 10.2009
Brand Manager
Al Ain Dairy
09.2004 - 12.2006
Senior Account Executive
Grafik International
08.2001 - 07.2004
Bachelor of Business Administration -
Narsee Monjee Institute of Management Studies (NMIMS)
Skills
Project Management