Results-driven Branding and Marketing professional with 5+ years of experience crafting and executing impactful strategies that enhance brand presence and drive audience engagement. Expertise in brand management, content creation, public relations, and omnichannel marketing, with a proven ability to develop compelling narratives and leverage data for optimized communication. Skilled in digital marketing and brand positioning, with a strong track record of collaborative success.
Brand Management:
1. Spearheaded a comprehensive rebranding effort (logo, tagline), achieving a 20% increase in customer recognition and a 5% market share growth.
2. Revitalized brand identity, driving a 30% increase in consumer recognition and market share.
Social Media & Digital Marketing:
1. Launched interactive social media initiatives (flyers, FB Live, UGC reels), resulting in a 15% increase in community engagement and organic reach.
2. Executed targeted online promotions via social media and email marketing, boosting quarterly revenue by 10%.
Public Relations & Media Relations:
1. Developed and executed PR strategies, securing stronger media relations.
2. Composed and syndicated 48 PR articles through major agency, achieving a 40% increase in media mentions and expanded brand presence.
3. Delivered a 200% increase in PR coverage compared to previous years.
Event Management & Marketing:
1. Directed event branding and PR initiatives, leading to a 25% increase in event attendance within six months.
2. Led execution of major brand events (Nesi Neurofest, AU Jaipur Marathon, Beat the Pain), resulting in a 10% attendance increase and a 5% rise in post-event inquiries.
Advertising:
1. Orchestrated a high-impact ATL marketing campaign, generating ₹10 Lakhs in revenue through strategic ad placements and targeted media channels.
Brand Visibility:
1. Engineered a targeted outreach strategy to amplify program visibility, driving a 20% increase in event attendance.
2. Designed and implemented a comprehensive schedule of routine maintenance activities, resulting in a 15% increase in attendance, demonstrating effective program promotion.
Program Development & Marketing Impact:
1. Directed the overhaul of program-focused infrastructure, implementing a new syllabus that contributed to a 5% increase in admissions, reflecting successful program marketing.
2. Designing and implementing course curriculum to meet the needs of target audience.
User Experience & Brand Perception:
1. Conducted comprehensive quality audits of software programs, identifying and resolving issues to enhance user experience and reduce customer complaints by 20% within two months, positively impacting brand perception.
Stakeholder Communication & Coordination:
1. Organized committee meetings for quick action with internal & external stakeholders, ensuring effective communication and brand consistency.
1. Worked under Admission department to generate and close new leads for MBA, MBA WX and others
2. Worked on Salesforce and Sendgrid to handle communication with potential candidates.
3. Attended outreach events and interacted with Walk-ins candidates
4. Responsible for more than 165 admissions in a 1.5 years.