Suhani Sahoo
Cuttack,MP
Summary
Marketing-focused professional with an MSc in Management from Cranfield University, skilled in brand strategy, market analysis, and campaign development. During my internship at FinCyn, I helped shape product launch strategies by researching market trends, spotting growth opportunities, and refining messaging to better engage customers. With a strong analytical mindset and the ability to turn insights into action, I enjoy crafting marketing strategies that strengthen brand presence and deliver real impact.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Warehouse Operator
CEVA Logistics
11.2024 - 01.2025
- Recognised as top performer in packing during peak season, consistently exceeding KPIs by 105%.
- Managed end-to-end order fulfillment, ensuring timely dispatch and precise stock control.
- Conducted quality checks to maintain high standards in inventory and order accuracy.
- Collaborated with procurement, logistics, and customer service teams to streamline workflows.
- Prioritised tasks effectively to meet tight deadlines in a fast-paced environment.
- Identified and resolved discrepancies in incoming goods, preventing operational delays.
- Adapted quickly to real-time challenges, improving problem-solving efficiency.
Intern
Fincyn
06.2024 - 09.2024
- Managed stakeholders' expectations with regular market research insights and literature-supporting views.
- Analysed the competitive landscape for business development in InsureTech and devised a marketing plan.
- Performed SWOT , PESTLE and Porter's Five Forces model for
- evidence-based decision-making.
- Assisted in creating data-driven recommendations to refine business strategies and improve operational efficiency.
- Led the website and app development team, and helped design and facilitate visuals and UX of the app.
- Authored blogs on the official website of InsureTech for consumer awareness.
Education
Master of Science - Management
Cranfield University
Cranfield, Bedfordshire, United Kingdom10-2024
Bachelor of Commerce (Hons) - Accounting And Finance
Ravenshaw University
Cuttack, Odisha, India08-2022
Skills
- Digital Marketing
- Digital Communication
- Web Designing, Microsoft Office
- Negotiation
- Team Leadership
- Problem Solving
- Communication & Interpersonal Skills
- Attention to Detail
- Content Creation
- Market Research & Competitor Analysis
- Brand Strategy & Positioning
- Emotional Intelligence & Empathy
Academic Projects
Strategic Market Analysis and Positioning for Fujifilm Instax Cameras, Cranfield University, 2024
- Conducted detailed market segmentation and competitive analysis for Fujifilm’s Instax product line.
- Developed a directional policy matrix to guide strategic marketing decisions across customer segments.
- Assessed critical success factors and market attractiveness to prioritize target segments.
- Created actionable marketing objectives and positioning strategies aligned with brand mission.
Certification
CMI Level 7 Management and Leadership
Practice, Cranfield University, 2024
Lean Six Sigma Green Belt, ILSSI - Credential ID: 27211, 05/01/24
Retail Business and Digital Marketing, Ravenshaw University, 01/07/23
Timeline
Warehouse Operator
CEVA Logistics
11.2024 - 01.2025
Intern
Fincyn
06.2024 - 09.2024
Master of Science - Management
Cranfield University
Bachelor of Commerce (Hons) - Accounting And Finance
Ravenshaw University
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