Summary
Overview
Work History
Education
Skills
Certification
Database
Timeline
Generic
Suhas B

Suhas B

Adobe Campaign Classic Developer
Bengaluru

Summary

With nearly 7 Years of experience in Campaign Management, I've specialized in developing Marketing Campaigns using Adobe Campaign Classic, SAS and Unica. Expertise extends to requirements gathering, analysis, low level design, workflow design, testing, and deployment of campaigns. Have domain knowledge in Hospitality , Finance and Insurance Domain. Additionally, Skilled in Unica Campaign and Unica Interact, report generation using Cognos and Adobe Analytics, and daily administrative tasks using Microsoft Excel and SQL. Also have a strong understanding of relational databases such as Netezza, DB2, and Teradata, along with ETL processes and dependencies. As a self-starter with excellent problem-solving skills, Capable of adapting to new roles and learning new tools as per project requirements. A team player with great communication and client interfacing skills, accompanied by strong analytical and documentation capabilities.

Detail-oriented, organized and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Adobe Campaign Lead Developer

Orion Innovation
12.2023 - Current
  • Provide Training to the Junior Resource and New Joiners on Adobe Campaign Classic
  • Improved application performance by optimizing code, implementing caching strategies, and conducting regular profiling sessions.
  • Mentored junior developers by providing constructive feedback, sharing technical knowledge, and fostering a collaborative work environment.
  • Led developer meetings to discuss project milestones, share updates on individual progress, address any obstacles faced, and encourage collaboration amongst team members.

Adobe Campaign Developer

United Health Group
05.2023 - 11.2023
  • Requirements gathering, analysis, low level design, workflow design, testing and deployment of the campaigns
  • Designed Data Model Diagrams, Importing data through technical workflow
  • Experience in Insurance Domain and its security
  • Creating and executing Campaign Workflows
  • Microsoft Excel and SQL for carrying out daily administrative and operational tasks
  • Working with relational databases namely Teradata, Netezza, Oracle
  • Direct interaction with the Business User and the Client SME for requirement gathering and clarification.
  • Managed full project lifecycles for efficient end-to-end delivery, including campaign development, creative designs and ad tracking.

Unica Campaign Developer

United Health Group Optum
11.2021 - 04.2023
  • Experience in developing Marketing Campaigns using IBM Unica by extracting data from Netezza
  • Experience of Microsoft Excel and SQL for carrying out daily administrative and operational tasks.
  • A self-starter with clear understanding of the business needs, with well-developed problem resolving and analytical skills.
  • Flexible to play new roles and learn new tools as per the project needs

Unica Interact Developer

Cognizant Technology Solutions
12.2019 - 11.2021
  • Creating new offer template in unica interact with additional custom attributes.
  • Creation of new Flowchart and Strategy in Unica Interact according to the requirement .
  • Ranking customer based on a predefined score and suggest offers to the top 3 referrals.
  • Provided functional and technical knowledge to the new joiners along with the processes to be followed .
  • Understanding the sensitivity of the banking client and its data

Unica Campaign Developer

Accenture
02.2017 - 08.2019
  • Good domain knowledge of Travel and Hospitality
  • Deployment and Scheduling of Automated campaigns using Windows Batch Scripts
  • Monitor and resolve the errors in case of automated campaigns execution
  • Migration of high-volume campaigns from UNICA to SAS
  • Implementation of X-Day's logic using Windows Batch Scripts and UNICA Custom Macros to modify existing automated campaigns to extract the missed list of targeted customers if the scheduled daily campaigns did not run for Xnumber of days due to UNICA server or Database server downtime
  • Creation of a re-usable SAS code that combined multiple tasks into one code namely generation of targeted customers file with the derived fields, validation of the assignments in the final file.

Education

Bachelor of Engineering -

MS Ramaiah Institute of Technology
04.2001 -

Skills

    Adobe Campaign Classic

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Certification

Adobe Campaign Classic Certified Expert

Database

  • Netezza
  • DB2
  • Oracle
  • SQL Server 2000
  • MySQL
  • Postgres


Timeline

Adobe Campaign Lead Developer

Orion Innovation
12.2023 - Current

Adobe Campaign Developer

United Health Group
05.2023 - 11.2023

Unica Campaign Developer

United Health Group Optum
11.2021 - 04.2023

Unica Interact Developer

Cognizant Technology Solutions
12.2019 - 11.2021

Unica Campaign Developer

Accenture
02.2017 - 08.2019

Bachelor of Engineering -

MS Ramaiah Institute of Technology
04.2001 -
Suhas BAdobe Campaign Classic Developer