Suhasini Narayanan Rangan
MUMBAI
Summary
As an experienced business manager with a diverse background in digital marketing, content strategy, and operations, I am passionate about driving growth and optimizing business processes. I am eager to leverage my skills in leadership and strategic planning to contribute to a dynamic, results-driven organization.
Overview
9
9
years of professional experience
Work History
Business Manager & Director
Niran Tools and Machinery
01.2021 - Current
- Lead a small yet highly efficient team, managing the sole distribution of high-quality sawing machinery, including products from Taiwan and Germany
- Increased sales funnel and profitability through targeted customer engagement programs and strategic participation in key industry exhibitions (e.g., Forge Tech India 2024)
- Introduced post-sales services, leveraging insights from customer pain points to fine-tune product offerings and strengthen client relationships, resulting in a 15% increase in repeat business
- Enhanced service delivery by optimizing engineering support, contributing to improved operational efficiency and reduced downtime for clients
- Successfully expanded annual turnover to approximately ₹3 Crores
Senior Digital Brand Manager
Lucid Design
05.2018 - 02.2020
- Spearheaded e-commerce marketing for major skincare brands such as Pond's, Vaseline, Lakmé, and Dove, leading digital-first strategies to drive revenue growth
- Launched Pond's first online-only product portfolio, including serums and creams, and built its Direct-to-Consumer (D2C) ecosystem
- Led a cross-functional team of 9 members in executing integrated digital strategies across creative, media, and influencer marketing, increasing brand awareness and engagement
- Oversaw a large-scale influencer program for NIVEA Soft Fresh, expanding the brand's presence and fostering a deeper connection with consumers
Digital Strategist
Foxymoron
03.2017 - 03.2018
- Managed digital & e-commerce strategies for Pond's India, overseeing top product lines such as light moisturizers, anti-aging, and sun care
- Pioneered the brand's Purpose-led communication initiatives and transformed e-commerce strategies, driving growth through content, search, media, and assortment planning
Associate Content Strategist
Foxymoron
03.2016 - 03.2017
- Led content creation and campaign planning for a variety of brands, including the launch of Star World Premiere and scaling up campaigns for Tata Beverages and SABMiller's Miller High Life
- Developed digital copy and concepts for campaigns, increasing brand visibility and consumer engagement across digital platforms
Editorial Apprentice
Hindustan Times
01.2016 - 12.2016
- Worked with Sanjoy Narayan's editorial team, contributing to news writing and research for one of India's most respected newspapers
Education
Bachelor of Arts - Literature
Mumbai University
RD NATIONAL COLLEGE 04-2016
Skills
- Sales Growth
- Client Relationship Management
- Post-Sales Services
- Business Model Development
- E-commerce
- Brand Strategy
- Digital Campaigns
- Influencer Marketing
- Cross-functional Leadership
- Team Building
- Project Planning
- Customer Engagement Programs
- Exhibitions
- Client Onboarding
- Budgeting
- Sales Metrics
- Profit Margin Optimization
- Project management
Accomplishments
- Increased sales funnel and client retention through repeat customer programs, leading to a 15% growth in recurring business.
- Spearheaded a high-impact influencer marketing campaign for NIVEA Soft Fresh, expanding the brand's reach significantly.
Timeline
Business Manager & Director
Niran Tools and Machinery
01.2021 - Current
Senior Digital Brand Manager
Lucid Design
05.2018 - 02.2020
Digital Strategist
Foxymoron
03.2017 - 03.2018
Associate Content Strategist
Foxymoron
03.2016 - 03.2017
Editorial Apprentice
Hindustan Times
01.2016 - 12.2016
Bachelor of Arts - Literature
Mumbai University
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