Suhem Hashmi

I drove strategic innovation at SalesPanda, a Sales Enablement platform developed by Bizight Solutions, a provider of subscription-based enterprise software solutions.

As Innovation and Strategy Manager, I spearheaded initiatives that ensured our products remained competitive and continued to deliver exceptional client value. My role entailed three key responsibilities:

• Client Excellence & Performance Optimization - Partnering with client management teams to ensure seamless product adoption and ongoing success through proactive engagement.

• Market Intelligence & Competitive Strategy - Monitoring emerging technologies and industry developments to inform our strategic positioning and retain our position as market leaders.

• Product Innovation & Enhancement - Leading product evolution initiatives ranging from client-specific customizations (white-labeling, terminology) to large-scale feature development such as AI-integration across existing products.

I also successfully lead cross-functional teams in developing custom-built AI-powered solutions to address specific challenges across the technology sector and further expand Bizight's range of offerings.

At Bizight, we provided Digital Marketing related services to various companies that operated in the B2B Technology sphere. These included but were not limited to companies such as IBM, HP, Cisco, and F5 Networks. My role as a Content Marketer can be summarized into two key parts:

1. Gaining a thorough understanding of the product/service that is in the scope of the project and the general marketing/promotional strategy our team had brainstormed, and then forming a content strategy that was suitable for the campaign.

2. Generating both short and long form content on the basis of the above-mentioned content strategy that was appropriate for the mediums chosen for the dissemination of the campaign.

Worked as a Social Media Specialist for Bizight Solutions, a digital marketing agency that offered their services to various companies that operated in the B2B Technology sphere.

My responsibilities entailed the planning, creation, approval, and scheduling of branding/promotional posts for the different social media of various clients. The content of said posts was created while keeping in mind the official tone they wanted to be represented with, their products, and any other factors such as seasonal occasions, events, and news.