Sujata Bhanse

Skin care brand-K-BEAUTY - THE FACE SHOP, Belif- Japanese skin care -DHC having offline presence across major skin care retail brands partners

Design and deliver concepts, promote the brand merchandise

Designing and implementation of POG for various formats for skin care products with brand partners

Brand wise display guidelines and coordinating displays in line with the guidelines

New launches, Campaigns promotional changeovers/activations

Display material, prop ideation, printing for pan India outlets

Vendor Management

New store openings

Store visits for maintaining and regular up keep of display ,documentation

Coordination with marketing and operation team in terms with mall for promotional set ups to

achieve brand commercial goals

Training of staff for new campaign, product launch ,training modules

Liaising with stake holder

Study current market trends

Responsible for visual representation of the shop floor by maintaining high standards of visual proposition
through use of new ways to refresh the look of the store
Ensuring timely campaign changeover and promotional displays
Delivering weekly floor moves ,styling and window changeover
Working closely with marketing and management team to increase sales
Tracking of markdown ,current performances and market trends
Training of VDA and induction for new SVM
Vendor coordination for prop ,campaign printing and marketing promotion

Vendor management, aligning prop and printing material for pan India for EBO & MBO

New store openings

Designing Campaigns and promotional changeovers

Store visit

Gathering Sale data and product category analysis

On floor training for EBO & MBO of floor staff and managers on VM display, grooming ,basic selling skills,

new product knowledge and new launch, campaign training

Display set up for Ethos ,Helios, Shopper Stop ,Lifestyle

Coordination with marketing team in terms with mall for promotional set ups

Effectively managed vendor relationships to procure and align props and printed materials, ensuring compliance with budgetary constraints.

Spearheaded setups for new and existing retail stores, optimizing timelines and execution quality.

Delivered comprehensive training programs for Store Managers and retail staff, focusing on implementing new campaigns and adhering to merchandising best practices.

Conducted competitive analysis to track market trends and enhance strategic decision-making.

Oversaw end-to-end operations for new store launches across multiple locations, ensuring alignment with brand standards.

Directed merchandise setups and streamlined communication processes for Large Format Stores (LFS) and Multi-Brand Outlets (MBO), driving operational efficiency and brand consistency.

Responsible for visual representation of the shop floor by maintaining high standards of visual proposition

through use of new ways to refresh the look of the store

Ensuring timely campaign changeover and promotional displays

Delivering weekly floor moves ,styling and window changeover

Working closely with marketing and management team to increase sales

Tracking of markdown ,current performances and market trends

Training of VDA and induction for new SVM

Vendor coordination for prop ,campaign printing and marketing promotion