Summary
Overview
Work History
Education
Skills
Certification
Languages
Websites
Timeline
Generic
RAIBEE MOTIANI

RAIBEE MOTIANI

Mumbai

Summary

Dynamic Portfolio Manager at HDFC Bank Ltd, with expertise in digital marketing and project management. Proven success in increasing Debit card activation, enhancing usage frequency, and driving spend growth through targeted campaigns and strategic initiatives. Adept at leveraging data analytics to optimize portfolio performance, and implementing customer-centric strategies to maximize revenue.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Product - Debit Cards

HDFC Bank Ltd
Mumbai
03.2024 - Current
  • Spearheaded month-on-month analysis of Debit Card customer spends and activity to track engagement, identify early warning signals, and proactively arrest attrition trends.
  • Achieved 82% of FY24–25 spends target by driving full-funnel campaign strategy, including marquee ATL initiatives such as the Jewellery ATL for Akshaya Tritiya and Flipkart BBD, with focused customer and category-based targeting.
  • Strengthened CNTLS portfolio penetration by 1.2% YoY through focused Tap n Pay initiatives and integrated promotional efforts across digital and assisted channels.
  • Scaled activation campaigns by 50%, institutionalizing an always-on activation and reactivation engine and launching a CIU model to drive 6% conversion efficiency.
  • Drove debit card program amplification in partnership with Visa, Mastercard, and Rupay, leveraging omni-channel touchpoints (Payzapp, ATMs, Website, Social) to expand customer reach and offer visibility.
  • Improved winner retention to 47%, with M1 retention at 60% and spends retention at 42%, by deploying lifecycle-based engagement and reward-linked nudges.
  • Activated high-impact customer cohorts (UPI-only, TPAC drop-offs, FY inactives), generating incremental spends of ₹72 Cr/month through data-driven segmentation and targeted intervention strategies.
  • Institutionalized campaign measurement frameworks, conducting cost-benefit analysis, ROI tracking, and strategic KPI monitoring to optimize portfolio-level marketing outcomes

Project Manager

T-Systems
11.2022 - 02.2024
  • Collaborating with the Lean Portfolio Management Team, multiple Agile release trains(ARTs), Release Train Engineer (RTE) in facilitating Agile ceremonies to ensure that Scaled agile framework (SAFe) has implemented effectively.
  • Supporting Scrum Masters, PCOs and Release Train Engineer (RTE) in PI Planning.
  • Building an effective relationship with the System Team, Dev Teams, and Product owners by facilitating a flawless JIRA and confluence experience.
  • Ensuring the technologies required to enhance the customer journey and coordinating customer-facing PMO Activities (Checkpoint. Follow up, Stand-up Meetings, escalation management and Reporting)
  • Conducting and setting agendas for business change and configuration meetings with all key stakeholders including senior management, analyzing any internal requests for changes.
  • Analyzing every scope of the project, spotting any transition-related issues, and creating effective solutions to resolve them swiftly by keeping all parties involved with the transition.

Digital Marketing

Accenture
04.2020 - 11.2022
  • Execute campaigns by liaising with all the stakeholders including analytics and marketing team.
  • Design, strategy and implement Email Marketing campaign along with Email template design based on client requirement and target industry in HTML.
  • Ensuring Marketing campaigns have well-defined KPIs, data is tracked correctly across all platforms, analyzing large datasets, identifying trends and building models to accurately forecast future performance.
  • Work with Demand Generation managers, copywriters and engineers in creating email marketing strategy and process.
  • Plan, manage, build, deploy and analyze Events, Fund, Newsletters campaigns.
  • Ensuring marketing campaigns are set up correctly, SFDC data is accurately syncing with Marketo, and making sure different fields and custom report types are set-up to track KPIs.
  • Provide email best practices and continuously propose test strategies for new campaigns.
  • Create and maintain automated email journeys to nurture and engage our customers.
  • Analyze email campaign performance and create visualizations to present data and proposed optimizations.
  • Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing reports and dashboards to support the business.
  • Campaign Analysis: Provide ROI analysis of all online marketing campaigns with predefined key performance indicators.

Senior Analyst

Atos Syntel
09.2019 - 03.2020
  • Working in Investment Manager's Middle office Operations Services (Asset Servicing, Trade Validation and Settlement)
  • Internal and external recon (Cash, Trade, and Position Recon using Macro and excel templates)
  • Instructing daily margin, communicating with counter party and custody for margin settlement and resolving daily cash breaks
  • Validating Intraday Futures and Options Trade
  • Liaising with executing broker, clearing broker and client via call and emails to ensure settlement of trades on T+0/before market cut off whichever is earlier.

Marketing

Tata Consultancy Services
07.2017 - 08.2019
  • Responsible for gathering data and generating reports from Social Media platforms to analyze and cull out relevant information and present to the client as reports.
  • Presenting the reports periodically to clients and provide them the overview of their Social Media activities.
  • Generating Insights on basis of the data gathered and provide week over week analysis Analyze the data generated based on objective and KPI's provided by the clients.
  • Additionally, assisted in Social Media Monitoring and Social Listening.
  • Plan content and strategies for social media postings.
  • Provide advisory support and content ideas to boost engagement.

Education

B.Com - MANAGEMENT HONOURS

I.E.H.E.
Bhopal

Skills

  • German B2 level
  • Project Management
  • Power BI
  • Front-end development - HTML
  • Digital marketing
  • Marketo
  • AEM
  • Salesforce
  • JIRA
  • Confluence
  • Workfront

Certification

  • Certification in German, B2 level
  • Certification in Brand Management from the University of London, 2023
  • Certification in Project Management from Google, 2022
  • Certification in Power BI from LinkedIn
  • Front-end development: HTML from Great Learning
  • Certification in Digital Marketing from Google, 2021
  • Certification in Social Media Marketing from LinkedIn – 2020

Languages

Hindi
First Language
English
Proficient (C2)
C2
German
Upper Intermediate (B2)
B2

Timeline

Product - Debit Cards

HDFC Bank Ltd
03.2024 - Current

Project Manager

T-Systems
11.2022 - 02.2024

Digital Marketing

Accenture
04.2020 - 11.2022

Senior Analyst

Atos Syntel
09.2019 - 03.2020

Marketing

Tata Consultancy Services
07.2017 - 08.2019

B.Com - MANAGEMENT HONOURS

I.E.H.E.

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RAIBEE MOTIANI