Sujaya Hazarika

Leading curation across seven strategic charters at Myntra, driving trend-led storytelling, festive and topical store planning, ethnic wear discovery, and premium Luxe content. Managing a 5-member team to deliver data-backed content experiences that shape demand and enhance discoverability.

• Drove regionalized festive storytelling for FOI (Festivals of India) stores via state-wise playbooks, ATSA filters, SIS curation, and culturally rooted narratives; ensured timely execution with hygiene checks for trend-aligned images, and curated links for Myntra platform.
• Evolved FOI strategy using consumer insights (KYC), data, and cross-functional reviews; improved quality through feedback loops, competition benchmarking, and proactive coordination with Category teams for selection building.
• Scaled M-Now into a high-impact trend platform mirroring Myntra homepage experiences with CTR- and conversion-led content drops.
• Drove end-to-end execution of topical and seasonal horizontal stores (e.g., Valentine’s, Rakhi) through cohesive cross-category trend curation.
• Curated trend-first editorials and fashion solutions for Myntra Luxe and MLI, aligned with global fashion calendars and premium shopper needs.
• Enhanced ethnic wear discovery via ATSA filters, search fixes, and "Looks Projects" for contextual shopping journeys.
• Spearheaded central tracker systems for search, catalogue, and ATSA projects to measure success and guide iterative improvements.
• Fostered a high-performing team culture focused on ownership, speed, and quality through structured task tracking, mentoring, and recognition.
• Partnered with category teams to calendarize GTM stories for ethnicwear, refreshing trend edits and landing pages monthly.

• Successfully founded the brand and established the manufacturing unit and studio.
• Developed Five Tran-seasonal Fashion Collections for Transeasonal - 2021 , 2022 , 2023, 2024
• Traveled intensively to the craft clusters to work closely with artisans based in Assam, to co-create textiles for the collection, and worked closely with screen printing and block printing artisans in Delhi, for development of screen , digital and block prints.
• Creation of Mood boards, Fashion illustrations, Collection lineups, Range Plan , Tech - Pack development, Sourcing of fabrics, Development of test fits, garment sample creation.
• Development of CAD designs for Prints and Hand-loom in digital and screen print for the collections along with selections and development of fabrics.
• Led a team of 3 members in establishing a tailoring and studio unit, overseeing website development, executing comprehensive brand and website marketing strategies, coordinating social media and PR strategies.
• Managed production, client orders, custom pieces, and garment merchandising / stock - management across all stores and e-commerce platforms.
• Led branding and brand identity development, crafting a compelling brand story.
• Developed marketing strategies and co-ordination with external agencies and teams - PR , Digital Marketing , Social Media Marketing agency to review brand performance, growth , development.
• Planned and organized photoshoots and campaigns, including styling for collections, building the collection story and theme , including giving creative direction for the collection shoot.
• Attended exhibitions and events for sales, while also handling graphic design, content creation, and calendar management for social media.

• Co-founded the brand and established the studio.
• Designed collections for S/S 19, A/W 20, S/S 20, and capsule collections.
• Developed hand-developed digital prints and embroidery swatches for all collections.
• Developed Collection concepts , theme , moodboard ,

fabric board , fashion illustration , range plan and tech-packs.

• Managed client orders , production , co-ordination with vendors and garment merchandising.
• Handled Graphics and Content creation and Shoot management for Social Media.

• Developed fashion prints and embroideries for client based orders and S/S 16.
• Ideation of theme, Sketches, Mood boards, lineup and techpacks, sample development and embroidery swatch development - Spring summer 2016 collection - Theme - Visceral
• Developed concepts for Autumn Winter 2017 collection including embroidery swatch developments , silhouettes , flat sketches , mood - board .
• Developed prints for Summer collection.

• Client based designs for curtains, bed sets, home furnishing products and interior design.
• Project based design development of textiles for home furnishing/interiors.