Results-driven Performance Marketing Specialist with 3+ years of hands-on experience in Meta Ads, SEO, and social media marketing. Proven ability to plan, execute, and optimize lead generation campaigns for service-based, education, healthcare, SaaS, and local business clients. Strong expertise in keyword research, conversion tracking, campaign optimization, and performance reporting
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
DATASPOT Technologies
Kozhikode
04.2024 - Current
Lead end-to-end execution of Meta Ads, SEO, and social media campaigns, focused on lead generation, CPL control, and conversion quality
Manage and guide the digital marketing team across paid media, SEO, social media, and content execution, ensuring performance-driven delivery
Execute and oversee on-page and off-page SEO strategies to improve organic rankings, traffic quality, and website visibility
Digital Marketing Executive
SYSOL System Solutions Pvt. Ltd.
Calicut
11.2023 - 03.2024
Executed and optimized Meta Ads campaigns for multiple B2B and B2C client accounts, focusing on lead generation
Improved campaign performance through audience targeting, ad creative optimization, budget control
Supported SEO execution, including competitor analysis
Digital Marketing Executive
Febno Technologies
India / UAE
02.2022 - 10.2023
Planned and executed B2B and B2C digital marketing campaigns aligned with business goals
Managed SEO, social media marketing, email, and display campaigns, including ongoing social media management
Performed competitor analysis, keyword research, and SEO optimization to improve website visibility and lead generation
Education
Bachelor of Commerce - Accounting & Computer Science
Digital Marketing Specialist at IEM America Research and Development Pvt Ltd.Digital Marketing Specialist at IEM America Research and Development Pvt Ltd.