Dedicated digital analytics professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Hi, I’m
SUJIT SENAPATI
Sr. Manager - Digital Analytics
Bengaluru
Summary
Overview
12
years of professional experience
Skills
Accomplishments
Accomplishments
- Within EXL, managed to complete migration from old to new datalayer for multiple websites across geographies in a years time.
- At Accenure, have been awarded “Emerging Team Lead Award” in Q4, 2022 and “Star of Business Award” in H1, 2021.
- Got Excellence Certificate in BankBazaar during Q1 in 2016 for bringing 60% traffic to the whole website (bankbazaar.ph) from one product i.e. Credit Cards for the Philippines.
Work History
EXL Analytics
Sr. Manager – Digital Analytics
02.2023 - Current
Job overview
- Build ecommerce tracking solutions using datalayer for client ecommerce website
- App debugging using Android Studio
- Build custom dashboards in Looker, Power BI and Google Analytics
- Optimize the website to start tracking using advanced datalayer solutions, GA4 e-commerce setup for app and website
- Working with BigQuery to run data queries
- Managed to create confluence data in Jira to manage all implementation and reporting data at single point of reference.
- Worked on enhancing datalayer performance by identifying root causes of break ups.
Accenture
Asst. Manager – Analytics Advisory
01.2019 - 01.2023
Job overview
- Clients tagging review and management within GTM (Google Tag Manager) and Tealium
- Debugging the JS code issues in tag manager/website using tools like chrome dev tools and external code editors
- Carrying on due diligence for any new project that comes in for analysis
- GA4 implementation, analysis and reporting
- Working on Google Data Studio, preparing and replicating reports
- Daily interactions with onsite team for updating the GTM and GA interface
- Managing the solution design report (SDR) for regular usage
- Creating new tags based on data layers created for the client website
- Working with a team of developers, reporting and implementation team to build a perfect ecosystem for the website
- Running daily and weekly scans on Observe point to understand if there are any bugs on the website
Ciber
Sr. Consultant – Analytics
05.2018 - 12.2018
Job overview
- Managing the clients tagging through Google and Adobe Tag Manager
- Creating new GA properties, views and regularly updating the new filters, segments etc
- Measuring and reporting the performance in Google Analytics periodically
- Creating custom tagging in DTM and then tracking in Adobe analytics
- Getting tag reviews with the client on kind of evars and sprops used along with tagging methodology in DTM
- Creating custom reports and tables as and when required both for reporting and work related
- Create custom variables and tags using JavaScript
- Working on Mobile App optimization and tagging using Appsflyer and GTM
- Exporting Data from GCP as a connector to Google Data Studio
- Managed AMP integration onto client websites
SpringPeople Software Pvt Ltd
Sr. Manager - SEO and Content Marketing
04.2017 - 05.2018
Job overview
- Managing the website looks, design and creating new pages
- Managing the day to day content which needs to go into the website as well as on external websites
- Creating multiple reports like user journey, pathing analysis, custom reports and much more using Google Analytics
- Maintaining a content calendar monthly
- Google Tag Management (GTM) across the website and for new landing pages as and when required
- Creating new event tracking pages with the help of developers and keeping a tab on them using GTM tools
- Managing a team of analysts and content writers
- Developing strategy for managing the budget spent on SEM
BankBazaar.com
Sr. SEO Analyst
03.2015 - 04.2017
Job overview
- On-Page analysis for new web pages and getting them ranked
- Landing page analysis, backlink analysis, and major change analysis
- Google analytics and GSC tools monitoring
- Working on GTM to create tags for website events tracking and form submission tracking for international websites
- Working on BankBazaar international websites (Singapore, Malaysia, UAE, and Philippines)
- Team handling to implement all changes on a website regularly
- Mobile App Store Optimization for BankBazaar India App.
24x7 Learning Pvt Ltd
Asst. Manager – Digital Marketing
03.2014 - 03.2015
Job overview
- Website analysis, optimization, and implementation
- On-Page changes, title, and meta tags optimization as well as keeping it as per user standard and Google format
- Keyword Research, Meta description and meta keywords inclusion into the website as per the keywords set
- Regular reporting on traffic changes, unusual activities on a page using Google Analytics
- Content Marketing and Keyword optimization into the content
- Google Paid marketing (PPC, CPC, SEM) for the website for better visibility and bringing it on SERP's
SEOValley Solutions Pvt Ltd (InfoMarshal Software Solutions Pvt Ltd)
Project Manager – Digital Marketing
12.2011 - 03.2014
Job overview
- Setting up Natural Search Optimization campaigns
- Development, design and implementation of multiple interactive marketing plans and strategies
- Content development and optimization
- Overseeing SEO, SMO programs implementation from pre-launch deliverables through performance reporting
- Analyzing and reviewing client website traffic metrics, ROI and PPC campaign performance
- Maintaining the SMO profiles Client interaction and reporting.
Education
IBMR-IBSBengaluru, KA
MBA from Marketing
University Overview
M.S.Ramaiah Degree CollegeBengaluru, KA
Bachelor of Science from Biotechnology
University Overview
Tools Mastered
Tools Mastered
- Google & Adobe Analytics
- Google Search Console (GSC)
- Google Adwords
- GTM & DTM
- Ahrefs
- Moz
- Datastudio
- Observepoint
Technologies Expertise
Technologies Expertise
- JavaScript
- JQuery(basics)
- HTML and CSS
Personal Information
Personal Information
- Passport Number: H4979228
- Father's Name: Sanjib Kumar Senapati
- Mother's Name: Rashmi Rekha Senapati
- Date of Birth: 02/22/86
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Sr. Manager – Digital Analytics
EXL Analytics
02.2023 - Current
Asst. Manager – Analytics Advisory
Accenture
01.2019 - 01.2023
Sr. Consultant – Analytics
Ciber
05.2018 - 12.2018
Sr. Manager - SEO and Content Marketing
SpringPeople Software Pvt Ltd
04.2017 - 05.2018
Sr. SEO Analyst
BankBazaar.com
03.2015 - 04.2017
Asst. Manager – Digital Marketing
24x7 Learning Pvt Ltd
03.2014 - 03.2015
Project Manager – Digital Marketing
SEOValley Solutions Pvt Ltd (InfoMarshal Software Solutions Pvt Ltd)
12.2011 - 03.2014
IBMR-IBS
MBA from Marketing
04.2010
M.S.Ramaiah Degree College
Bachelor of Science from Biotechnology
04.2007
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