Sujit S. Singh
Mira Road (East)
Summary
Results-driven professional with 16 years of experience in brand building, sales and marketing, team management, client relationship management, and training and development in the FMCG sector. Currently serves as an Executive - Sales at Marico Ltd in Mumbai. Demonstrates expertise in collaborating with teams to achieve both business and individual goals. Possesses strong communication and analytical skills, with a proven ability to take initiative, follow instructions, and efficiently carry out tasks. Proficient in working with computers. Seeks a challenging and growth-oriented career in the business field to become an invaluable asset to an organization's growth.
Overview
19
19
years of professional experience
Work History
Executive - Sales
Marico Ltd
11.2024 - Current
- Managing a team of 15 DSR (14 GT+1 PPC) to get the primary and secondary targets delivered for my DD points
- Ensuring the delivery of S&D targets as per plan (eco & value targets)
- Preparing DSR wise outlet wise NPD plan (ECO and Vol) and ensuring successful launch by achieving our launch plan
- Conducting weekly review meets to find gaps and prepare action plan
- Market visit with DSRs to understand issues and resolve it with priority
- Assuring timely: Claims settlement
- ROI calculation and communication for distributors
- Tracking competitor data and keep the superiors updated about it
- Motivating & developing DSRs to help them achieve their KPIs
Senior Executive - Sales
Godrej Consumer Products Ltd
11.2017 - 11.2024
- Managing a team of 21 DSRs & 2 Team Leaders; identifying & implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members
- Monitoring distribution networks to ensure ready availability of the services at all times
- Steering efforts in meeting S&D targets as per plan (eco & value targets)
- Ensuring brand availability, visibility & freshness (stock rotation) during market visit
- Driving NPDs in line with company norms
- Driving sales strategies to achieve periodical targets with a view to optimize revenue from primary as well as secondary sales
- Assuring timely: Claims settlement
- ROI calculation and communication for distributors
- Guiding & training distributors to accomplish set revenue and business targets
- Performing administrative and management functions for Regional Sales Office
- Tracking competitor trends to keep abreast the changing client’s requirement
- Motivating & developing DSRs and ascertaining the specific training needs of subordinates and accordingly arranging training programs for improving learning curve
- Defining Service Level Agreements and Standard Operating Procedures
Business Development Executive - Sales
L’Oreal India Pvt. Ltd.
07.2015 - 11.2017
- Achieve Primary and Secondary Sales – Volume and Value
- Handled a team of 3 merchandisers and 12 PSR’s with 2 distributors
- Achieve distribution and range selling targets (TLS)
- Quarterly/monthly – weekly planning of targets, target setting for PSRs and merchandisers
- Coordination between all sales supports departments and takes care of all process and related escalations
- Educate PSRs, Merchandisers, Distributors and Retailers about new products
- Ensure stock for monthly promotions/new launches is available at Distributor point
- Provide feedback to company on competition and on field execution
- Hire/Train and continuous motivating and coaching Merchandisers and PSRs in the field
- Build and grow relationships with Channel partners – Distributors, Wholesalers and Key Accounts
- Ensure display/discount budgets are adhered to
- Proper utilization of display budgets and schemes
- Quarterly calculation of ROI and communicating the same to Distributors and reporting to RSO in prescribed format
Assistant Manager - Sales
SAB Miller India Ltd.
09.2013 - 07.2015
- Handled customers and increasing execution level
- Handled a team of 3 executives and 5 sales executives with 1 distributor
- Identifying key customers and increasing business through them
- Identifying competitor’s activities
- Identifying and initiating marketing activities in order increase sales and execution
- Conducting/ supervising Marketing Activities
- Handling Distributer Sale Mans (DSMs)
- Driving secondary and increasing market coverage through DSMs
- Ensuring the proper and effective use of sales budget
Assistant Manager - Sales
Godfrey Phillips India Ltd.
08.2010 - 08.2013
- Generating sales by ensuring proper and exhaustive coverage with in the territory
- Handled a team of 5 Team leaders and 38 sales executives with 2 distributors
- Achieve Monthly Primary & Secondary Sales Target of the territory for the entire product range
- Ensuring that the level of inventory of stocks and merchandising items are maintained at an optimum level
- Leading and motivating the front-end sales team and the channel partners
- Generating Monthly reports and MIS
- Ensuring the effective use of allocated sales budget
- Setting KPI for each team member on sales call, productive call, lines per call, volume and revenue
- Carrying out various promotional activities in the territory
- Ensure adequate stock levels and merchandising in all covered outlets
- Ensure distribution (product wise), frequency of coverage / personal visit as per company norms and have Area Coverage Plans in place for each Town / Distributor
- Recruiting, mentoring & monitoring the performance of the Sales force and the Field marketing teams across the region to ensure efficiency in process operations & meeting the targets
Field Manager – Channel Sales
Microgene Diagnostic Systems Pvt. Ltd.
03.2009 - 08.2010
- Sales & promotion of Health & Wellness range of products in the above territory
- Collection and analysis of data
- Tracking and monitoring competitor’s products & activity to develop strategy for new business
- Identifying potential markets / retailers to increase penetration in the assigned territory
- Responsible for achieving sales targets through Channel Sales in assigned territory
- Properly managing the schemes and offers for the retailers, nursing homes and distributors
- To plan and implement the hoardings and sign boards at vantage points, retail outlets to ensure high Visibility of brands
Sales Representative
Sampre Nutritions Ltd.
12.2005 - 10.2006
- Launch Toffees & Candies in the assigned territory
- Driving Sales through Channel Partner
- Handle promotional activities with channel partner
- Ensure timely stock delivery to the market
Education
Master of Business Administration - Marketing
ICFAI University
01.2009
B. Com. -
Mumbai University
01.2005
H.S.C -
Maharashtra Board
01.2002
S.S.C -
Maharashtra Board
01.2000
Skills
- Customer-oriented
- Executive support
- Customer relations
- Team leadership
- Problem resolution
- Team player
- Business development
Languages
English
Hindi
Marathi
Personal Information
- Date of Birth: 05/26/83
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Hobbies and Interests
- Listening to music
- Few outdoor sports
Disclaimer
I hereby confirm that the details furnished are true and correct to the best of my knowledge.
Qualifications
2009, Master of Business Administration (MBA), ICFAI University, First Class, Marketing, 2005, B. Com., Mumbai University, Second Class, 2002, H.S.C, Maharashtra Board, First Class, 2000, S.S.C, Maharashtra Board, Second Class
Timeline
Executive - Sales
Marico Ltd
11.2024 - Current
Senior Executive - Sales
Godrej Consumer Products Ltd
11.2017 - 11.2024
Business Development Executive - Sales
L’Oreal India Pvt. Ltd.
07.2015 - 11.2017
Assistant Manager - Sales
SAB Miller India Ltd.
09.2013 - 07.2015
Assistant Manager - Sales
Godfrey Phillips India Ltd.
08.2010 - 08.2013
Field Manager – Channel Sales
Microgene Diagnostic Systems Pvt. Ltd.
03.2009 - 08.2010
Sales Representative
Sampre Nutritions Ltd.
12.2005 - 10.2006
B. Com. -
Mumbai University
H.S.C -
Maharashtra Board
S.S.C -
Maharashtra Board
Master of Business Administration - Marketing
ICFAI University
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