Sujith K
Bengaluru
Summary
A Prudent Revenue Leader with 1.5 decades of expertise in steering consumer portfolios, transforming revenue ecosystems for startups and a strategist for redefining customer-centric growth engines, multi-channel GTM engines by leveraging a precise combination of commercial excellence & stakeholder engagement to unlock exponential topline expansion.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director - Sales
WORKINDIA
02.2022 - 11.2025
- Handpicked by the Business Head to architect revenue transformation for India’s largest blue-collar hiring platform & scaling from ₹10Cr to ₹60Cr ARR while building integrated omni-channel sales ecosystems
- C-Suite Impact: P&L: ₹60Cr Revenue Growth: 5X Team: 350+ FTEs Customer Base: 4L+ Enterprises
- Established revenue operations from ground-zero designing scalable GTM frameworks, CRM workflows and data-driven sales models that drove 5X topline growth (₹10Cr - ₹60Cr) in 36 months.
- Instrumental in setting up Revenue COE from scratch a centralized team for delivering enterprise-wide sales enablement, training programs, process standardization that boosted sales productivity by 30%.
- Built & scaled the Pan India Revenue Org to 350+ FTE established productivity benchmarks delivering 2X revenue-per-employee from ₹1L to ₹1.72L with 85%+ team retention.
- Institutionalized revenue operations from scratch by integrating CRM and defining inside sales SOPs & enabling an appointment led sales model improving ARPU growth from ₹2500 to ₹3800.
- Implemented AI for pitch analysis & drove annual plan revenue contribution from 9% to 17%.
- Launched hub and spoke sales frameworks scaling ARR from ₹3Cr to ₹14Cr & ARPU from ₹5,600 to ₹8500.
Associate Director - Sales
OLA (ANI TECHNOLOGIES)
12.2017 - 02.2022
- Promoted to drive Karnataka’s mobility transformation & strengthen Auto and Cab verticals owning a ₹1400Cr P&L unlocking revenue growth through ecosystem partnerships and operational efficiency
- C-Suite Impact: Volume: 11.6Cr Bookings Market Share: 53% Team: 350+ FTEs Partner Network: 100K+ Drivers
- Hyper Growth P&L: Orchestrated 70% growth in Karnataka operations, achieving an annual top line of ₹1,400Cr by redesigning partner engagement frameworks, deploying predictive demand-supply algorithms delivering a 4X growth annual bookings
- Modernized auto business through digitization & grew bookings 1.8Cr to 5.2Cr annually by onboarding 2,600+ partners daily capturing 98% of regional auto population.
- Pioneered Bangalore airport operations & deployed next gen technologies like soft-allocation, real-time OTP & intelligent driver allocation ensuring seamless CX and propelled market share from 37% to 60%.
- Delivered ₹9.17Cr operational savings through product-led innovations & reduced partner acquisition costs self-onboarding modules and automated self-help mechanisms.
- Transformed the pandemic crisis into competitive advantage by introducing Ola Emergency services & delivered 80%+ operational capacity while enhancing partner trust and market credibility.
Senior Manager - Go to Market
MICROMAX INFORMATICS
06.2014 - 12.2017
- Elevated to lead the South GTM strategy for driving retail, trade, and channel partner enablement across 20,000+ touchpoints, and launching 10+ product categories in emerging markets that generated ₹60 Cr in incremental revenue
- Owned and strengthened brand identity by driving integrated customer and trade marketing strategies.
- Developed the Annual Regional Marketing Plan, creating the core brand construct and roadmap tailored to the region’s market dynamics.
- Coordinated with national agencies for creative development and oversaw the execution of campaigns at the regional level, ensuring brand consistency and engagement.
- Administered a ₹6 Cr annual marketing budget for the region, optimizing spend across campaigns to achieve maximum ROI and business growth
- Formulated and executed quarterly GTM plans focused on value, volume, and outlet tier segmentation to maximize impact and sales effectiveness
- Led end-to-end design and rollout of a Value per Outlet model South, field adoption to unlock ₹70 lakhs in annual efficiencies
Asst Manager → Marcom Lead
VODAFONE CELLULAR LTD
08.2012 - 05.2014
- Led the regional brand and retail marketing initiatives for Vodafone, overseeing launch and operational execution of 100+ stores, driving merchandising, promotions, and loyalty programs that significantly enhanced brand visibility and customer engagement across the zone
- Market Penetration (3G): 30+ towns | Retail expansion: 100+ stores | Portfolio: Coimbatore | Visibility Index: 78%
- Directed the rollout of Vodafone’s Brand Stores program, building a network of 100+ outlets with a unified brand identity, elevated customer experience, and standardized operating practices across formats.
- Managed end-to-end execution of merchandising, promotions, and loyalty programs across VAS and Data Card segments, boosting customer engagement and retention.
- Implemented the AVI framework to institutionalize 78% brand visibility standards, mobilizing cross-functional and frontline teams—earning the region the Region Star recognition three consecutive times.
Senior Specialist → Marcom
MTS
04.2010 - 08.2012
- Regional marketing lead - managed the brand, retail and enterprise GTM - governing a annual ₹2 Cr budgets, 3,000+ outlets, and 130+ store launches to scale growth. Known for instituting merchandising policy, vendor governance, and launch playbooks that accelerate revenue impact, and brand visibility across regions.
Senior Executive → Marcom
LG ELECTRONICS
06.2008 - 03.2010
- Led the Regional marketing, managing 200+ store promoters, dealer programmes, merchandising, and product launches to drive brand awareness and tertiary sales. Pioneered the launch of first two LG Brand Stores in Chennai under LG City project, integrated marketing campaigns and programmes that generated leads, enhanced brand visibility, and delivered measurable market impact through strategic execution.
Education
MBA - Marketing
Amrita School of Business
India06-2008
BBA - Marketing
Bangalore University
India04-2005
Skills
- Strategic planning
- Enterprise sales roadmap
- Revenue growth
- GTM execution
- Differentiated Pricing
- Multi-channel sales operations
- Sales forecasting & planning
- Brand Management
- P&L management
- Trade Marketing
- Budgeting
Certification
Advanced Digital Marketing - Manipal Pro Learn
AI Accelerator - Be10x ( Undergoing)
AWARDS & RECOGNITION
- Bagged LG– MD’s award for Best Marketing Manager thrice
- Clocked the Pan India Highest weekly booking of 1 million rides at OLA
- Received the monthly milestone achievement of 5cr revenue from COO at Workindia
THREE SUCCESS STORIES
- Scaled Multi-Sector Revenue Portfolios: Led Topline of ₹10Cr – ₹1400Cr | Institutionalizing Customer lifecycle Engines
- Transformed Mobility Ecosystem: Clocked 11.6Cr rides delivered | Scaled Auto category by 8X | 53% regional market share
- Built Enterprise Sales Engines: Built Revenue Operations from scratch | Topline Growth 8X (₹3Cr ₹14Cr)
Languages
English
Advanced (C1)
Hindi
Upper intermediate (B2)
Tamil
Advanced (C1)
Malayalam
Upper intermediate (B2)
Timeline
Director - Sales
WORKINDIA
02.2022 - 11.2025
Associate Director - Sales
OLA (ANI TECHNOLOGIES)
12.2017 - 02.2022
Senior Manager - Go to Market
MICROMAX INFORMATICS
06.2014 - 12.2017
Asst Manager → Marcom Lead
VODAFONE CELLULAR LTD
08.2012 - 05.2014
Senior Specialist → Marcom
MTS
04.2010 - 08.2012
Senior Executive → Marcom
LG ELECTRONICS
06.2008 - 03.2010
MBA - Marketing
Amrita School of Business
BBA - Marketing
Bangalore University