Sukanya Ghosh
Kolkata
Summary
PR Manager with 6 years of expertise in strategic communication, crisis management, and media relations. Recognized for exceptional productivity and efficient project execution, leveraging strong skills in content creation and team leadership. Proven ability to navigate complex PR challenges through effective communication, adaptability, and strategic planning. Aiming to drive impactful public relations initiatives that enhance brand reputation and stakeholder engagement.
Overview
9
9
years of professional experience
Work History
Public Relations Manager
Fortuna Public Relations Pvt Ltd
Kolkata
08.2023 - Current
- Develop and execute PR strategies focused on securing coverage in top business media outlets, including newspapers, magazines, and digital platforms.
- Cultivate strong connections with business journalists, editors, and industry analysts to ensure consistent media exposure.
- Oversee the creation of high-quality press releases, opinion pieces, and industry reports to position clients as thought leaders.
- Monitor industry trends and public sentiment, addressing any negative press and implementing crisis communication strategies when necessary.
- Ensure that all client communications align with their brand image, business objectives, and key messaging.
- Pitch business stories to top-tier media, arrange interviews with executives, and prepare spokespersons for media interactions.
- Identify and facilitate opportunities for clients to participate in business summits, industry panels, and networking events for increased visibility.
- Analyze media coverage, measure PR campaign effectiveness, and provide strategic insights to improve media outreach efforts.
- Clients include ICRA, ICRA Analytics, ASSOCHAM, Nephro Care India, Vivacity Multispeciality Hospital, and Future Generali Insurance India.
Public Relations Executive
Three Fourth Solutions
Kolkata
10.2021 - 07.2023
- Build and maintain relationships with journalists, media outlets, and influencers to secure press coverage and brand visibility.
- Draft press releases, media pitches, newsletters, and social media content to effectively communicate brand messages.
- Coordinate with clients, partners, and key stakeholders to align PR efforts with business goals.
- Ensure clear communication between internal teams and external stakeholders, including clients, media, and the public.
- Assist in organizing press conferences, brand events, and promotional campaigns to enhance public engagement.
- Monitor brand perception, handle crisis communication, and implement strategies to maintain a positive public image.
- Track media coverage, analyze PR campaign performance, and provide insights for strategic improvements.
- Develop compelling narratives that enhance brand positioning, and ensure consistent messaging across all communication channels.
- Clients include Worldmark Gurgaon, Aerocity, Prabhuji, Pernod Ricard, Skipper, @home by Nilkamal Furnitures, Himalaya Opticals, Baazar Kolkata, Style Baazar, Immri, Max Cement, Roots & Herbs, and Rajasthan Forum.
Public Relations Executive
Digital Brandz Pvt Ltd
11.2019 - 05.2021
- Experienced in developing PR Campaigns and media strategies, editing promotional materials and managing social media marketing campaigns including content creation, budgeting and scheduling.
- Developed creative pitches that resulted in positive press coverage
- Crafted company newsletters and press releases for print and online materials.
- Updated blogs, conducted weekly forum postings, ensured prominent PR activities
- Proficient in client servicing with regular client meetings to understand client needs
- Handled clients such as Wow Momo, Wow China, Great Eastern Retail, Avama Jewellers, Abid Furniture among others
- Delivered impactful campaigns and events that boosted bran visibility and engagement
PR Account Manager Executive
First Idea PR
11.2018 - 10.2019
- Develop and implement PR and social media strategies to enhance brand reputation and visibility across traditional and digital platforms.
- Media Relations & Influencer Collaboration – Build relationships with journalists, media outlets, and influencers to secure press coverage, and drive brand awareness.
- Oversee content development for press releases, blogs, and social media posts, while managing brand presence on platforms like Instagram, LinkedIn, and Twitter.
- Track public sentiment, address PR crises effectively, and maintain a positive brand image through proactive communication.
- Monitor media coverage, social media engagement, and campaign performance, providing insights to optimize PR and digital strategies.
- Managed brands like Global Kitchens, Aminia, Raize The Bar, The Whistling Kettle etc.
Front Office Trainee
Indian Institute of Liver & Digestive Sciences
06.2017 - 04.2018
- Assisted with various clerical tasks and handled logistics for meetings and special projects.
Technical Support Associate
Wipro BPS
03.2016 - 04.2017
- Monitored and responded to support tickets in a timely manner, prioritizing based on urgency and impact.
- Guided customers through step-by-step solutions in a clear and concise manner.
- Maintained records of data communication transactions, problems, and remedial actions or installation activities.
Education
Bachelor of Arts - Journalism And Mass Communication
University of Calcutta
Kolkata05-2015
Skills
- Strategic PR Planning
- Press release and article writing
- Blogs writing
- Media relations
- Crisis management
- Targeted Influencer Engagement
- Influencer relationship-building
- Coverage tracking
- Coverage planning
- Story pitching
- Strategic management
- Crafting responses
- Internal communications
- Online reputation monitoring
Languages
English
First Language
Timeline
Public Relations Manager
Fortuna Public Relations Pvt Ltd
08.2023 - Current
Public Relations Executive
Three Fourth Solutions
10.2021 - 07.2023
Public Relations Executive
Digital Brandz Pvt Ltd
11.2019 - 05.2021
PR Account Manager Executive
First Idea PR
11.2018 - 10.2019
Front Office Trainee
Indian Institute of Liver & Digestive Sciences
06.2017 - 04.2018
Technical Support Associate
Wipro BPS
03.2016 - 04.2017
Bachelor of Arts - Journalism And Mass Communication
University of Calcutta
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