Sukanya Gogoi
Influencer Marketing Management
Kamrup,Assam
Summary
SUKANYA GOGOI CONTENT CREATOR/WRITER I am a social media content creator, I have relevant professional experience since 2019. I have been a content writer as well as media & PR head for different corporate brands. I reside in Guwahati, Assam. I am a multi-tasker and I give my best in anything I do. Creative Social Media Manager experienced in managing social media programs across 50+ consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in editing and content curating.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Social Media Executive
BrandAxis
Guwahati
04.2022 - 10.2022
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Conducted research to determine current benchmark trends and audience preferences.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Suggested and implemented new features to develop brand awareness.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Managed editorial calendars and rescheduled PR events and meetings.
- Reviewed marketing materials and documents for brand accuracy and trending design.
Marketing Manager
People's Mart
06.2021 - 04.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Worked with graphic designers and writers to establish theme and tone for content.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Performed market segmentations, targeting and positioning for each product line.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Optimized email campaigns to increase open and click-through rates.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and managed social media campaigns to increase brand engagement.
SOCIAL MEDIA MANAGER & CAMPAIGN DESIGNER
OSK Food & Tech pvt. Ltd
01.2021 - 04.2021
- Workshop on Research Methodology organised by the department of Social Work, St
- Edmund's College
- Shillong, In-house influencer, social media manager (instagram), marketing executive for 4 months
- Got featured in Getty Images -Worked under an Entrepreneur for Singra Water
- Supply Scheme (Jal Jervan Mission)under PHE ( public Health engineering
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Drove cross-functional collaboration with focus on quality service delivery.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed and promoted corporate brand, images and identity to media and public.
Social Media Content Creator
Self employed
Guwahati
02.2020 - Current
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Managed content across multiple platforms for widest audience reach.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Produced original, creative content for promotional advertisements and marketing materials.
- Built, established and maintained relationships with sources.
- Edited and proofread drafts of articles and other documents.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Consulted with editors to shape story and eliminate any errors.
- Collaborated with illustrators and photographers to enhance content.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
Education
B.A - Hindi
COTTON UNIVERSITY
01.2016 - 04.2020
MBA - Marketing Management And Research
Narsee Monjee Institute of Management
Mumbai 06.2021 - 06.2023
Skills
Digital marketingATL/BTL MarketingTime managementProblem solvingCommunicationCreativity
Networking and relationship building
Online presence monitoring
Social media coordination
Communication planning
Accomplishments
- Google certified for fundamentals of Digital marketing
- Personal Achievement
- ENGLISH CONTENT DEVELOPER:
- SOCIAL MEDIA MANAGER for Pvt
- Limited
- Company
- ( Urban Chanakya )
- Coordinate headof social media team
- Content creation for different brands andexclusive client(s (political) SOCIAL MEDIA
- MANAGER and freelance website developer forlocal boutique brands.
Certification
Fundamentals of Digital Marketing
Timeline
Social Media Executive
BrandAxis
04.2022 - 10.2022
MBA - Marketing Management And Research
Narsee Monjee Institute of Management
06.2021 - 06.2023
Marketing Manager
People's Mart
06.2021 - 04.2022
SOCIAL MEDIA MANAGER & CAMPAIGN DESIGNER
OSK Food & Tech pvt. Ltd
01.2021 - 04.2021
Social Media Content Creator
Self employed
02.2020 - Current
B.A - Hindi
COTTON UNIVERSITY
01.2016 - 04.2020