Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Certification
Languages
References
Timeline
Generic
Sukanya Saha

Sukanya Saha

Bangalore

Summary

Performance marketing professional with over 10+ years of experience leading digital marketing operations and large-scale projects in highly competitive markets. Skilled in developing highly effective, data-driven strategies to drive revenue growth, enhance customer acquisition, and expand brand awareness.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Associate Director - Digital Biddable Media

GROUPM
Bangalore
01.2018 - Current
  • Leading strategy and operations with a team size of 15 and managing an overall monthly budget of over 8 Cr.
  • Constantly achieve and scale the performance marketing targets, ensuring on time every single delivery, with 100% accuracy.
  • Working on the new business acquisition pitch with industry benchmarks, innovative strategies, and ideas as per business requirements.
  • Team utilization and training to achieve MOM efficiency, to save costs, and effective utilization of manpower to smooth the daily operations.
  • Lead the client calls and maintain relationships with clients by showcasing data in a manner that provides detailed insights to clients' stakeholders.
  • Lead strategic media planning efforts for multiple high-profile clients.
  • Conducted competitive analysis and presented insights to enhance client positioning in the market, based on data analytics findings.
  • Developed training programs for existing staff members as well as new hires.

Senior Executive - Paid Media

MaGE
Bangalore
06.2015 - 07.2018
  • Managed paid campaigns for Manipal Domestic and International Universities, along with the Manipal E-Learning platform, Manipal Prolearn.
  • Managed the overall annual budget of 2 Cr.
  • Recommend and explore new channels for effective use of digital platforms.
  • Provide recommendations for ongoing campaigns to improve performance.
  • Conduct Lead vs. Enrollment analysis periodically to know the overall performance by tracking back to the campaign source.
  • Review with brand heads on campaign performance and way forward plans.
  • Running email campaigns for professional courses with different ESPs.

Education

MBA - Marketing

BIMHRS
Pune
01.2015

B.Tech - CSE

DIATM, WBUT
WB, India
01.2012

Skills

  • Performance marketing
  • Digital media strategy
  • Strategic planning
  • Data analysis
  • Search engine marketing
  • Social media marketing
  • E-commerce marketing
  • Business acquisition
  • Cross-channel marketing
  • Client relationship management
  • Team leadership
  • Training and development

Accomplishments

  • E4M Award 2025, Best Multi-Channel Performance Campaign for IKEA
  • Campaign of the Month, for IKEA at GroupM Nexus RnR for achieving 128% of planned revenue in the IKEA Winter Sale 2025
  • Delivered 300% more Leads for IKEA Modular Kitchen Campaign with the new Strategy from Meta campaign
  • Received the Self-Driven Team Award at GroupM RnR in December 2024 for Campus Shoes
  • Own Amazon case study to achieve ACOS above the industry benchmark for Philips Preethi appliances in 2021
  • Own Choreos Award twice in 2021 and 2022 for 'New Me' and 'Excellence in Performance'

Affiliations

IKEA, Home Center, Uniqlo, Britannia, Aditya Birla, Rajnigandha, Campus Shoes, Amway, Philips - Preethi Appliances, Jos Alukkas, Hindware, HelpAge, Manipal University, Manipal Prolearn, Melaka Manipal Medical University

Certification

  • Google Ads Professional
  • Meta Media Buying Professional
  • Digital Guru Expert
  • Flipkart Certification
  • Microsoft Bing Certification
  • LinkedIn Marketing Strategy

Languages

English
First Language
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2

References

References available upon request.

Timeline

Associate Director - Digital Biddable Media

GROUPM
01.2018 - Current

Senior Executive - Paid Media

MaGE
06.2015 - 07.2018

MBA - Marketing

BIMHRS

B.Tech - CSE

DIATM, WBUT

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Sukanya Saha