- English (Fluent)
- Kannada (Fluent)
- Tamil (Speak)
- Telugu (Speak)
- Hindi (Manageable)
Sukanya Shanakar
Bengaluru
Summary
Digital Marketing Strategist & Entrepreneur Blending 10+ years of corporate operations expertise with entrepreneurial experience in brand building and digital marketing. Helped early-stage businesses in wellness and sustainable fashion gain visibility, craft compelling narratives, and drive engagement through social media. Skilled in strategy, content creation, and customer-centric storytelling. Passionate about helping purpose-driven brands grow with clarity, creativity, and consistency.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Freelance Digital Marketer & Brand Strategist
TheBrandEdit
06.2023 - Current
- Helped wellness brand Ayuropan Healing and Vayama Phycio define its brand voice, visual identity, and launch Instagram content for events and courses, increasing engagement by 3x during a 4-day event series.
- Supported home-baker Brownie Bites with pricing, stall setup, and Instagram-first launch content resulting in complete sell-out at first event.
- Founded Reloom, a sustainable clothing brand, and led product development, storytelling, and launch of Reloom Little, a festive babywear line for Janmashtami.
- Created branded content using Canva and Descript, wrote emotionally-resonant captions, and implemented trust-building content strategies for solopreneurs and D2C businesses.
Founder
Reloom Studio
06.2023 - 08.2025
- Built a purpose-led sustainable fashion label from scratch, focusing on ethical production, minimalist design, and seasonal launches.
- Led vendor management, pricing, tailoring operations, customer engagement, and product storytelling.
Sr. Specialist – Operations
Fidelity Investments
01.2021 - 06.2023
- Estimated complex pension benefits and handled escalations with accuracy and empathy.
- Implemented quality control measures and led root cause analysis for performance improvement.
- Perform detailed research and analysis of the system issues/errors and provide recommendations on solutions - data corrections, workarounds and/ or creating IT tickets for modifying the system.
- Mentoring the team members and build a high morale within the team.
- Teams Adherence to policies and procedures, resolving escalated queries, holding
briefing and debriefing sessions. - Ideating and contributing towards process improvements through automation and best
practices. - Monitoring, Capturing and Reporting of various team matrices like Quality, Accuracy
level, Updates, Absenteeism & Process training. - Resolve Track Client queries.
- Help create domain knowledge.
- Documentation of process and training methodology.
Sr. Specialist – Operations (USA Team)
Fidelity Investments
01.2016 - 08.2017
- To estimate & calculate the pension benefits for Defined Benefits plan participants.
- Analyze plan rules to ensure compliance with plan document are met and correct benefit details is mailed to the participants.
- Research and resolve any participants escalation, inquiries and complex manual calculations.
- Perform RCA on Quality issues and build control measures.
- Work with Client Service team for any ad-hoc client request.
System Engineer
Tata Consultancy Services (TCS)
08.2014 - 04.2015
- Managed user access security for mainframe systems and Active Directory across global teams.
- Coordinating between India & US for Technical Escalations. Involved in different subject transition programs from onsite team members to fill in the gaps in the process.
- Creating Mainframe IDs, groups, RACF profiles according to business and contractual needs.
- Worked with the Delivery Integration Team to ensure that all relevant Teams within TCS and alliance teams are engaged to deliver the service at Implementation.
- Responsible for remote coordination of infrastructure implementation/integration.
- Responsible to chair regular Technical Review Meetings, Customer facing Meetings and produce all documentation and minutes as appropriate.
Senior Quality Consultant
ANZ Support Services India
02.2013 - 08.2014
- Conducted audits for pension and investment operations and implemented team-wide quality improvements.
- Conducts statistical analysis on quality metrics reports to ensure that they are within control limits.
- Under direction of Expert QA member, analyzes and interprets financial and business data and provides in-depth analysis in identifying problems and performance exposures with alternative solutions/recommendations to take to management/customers.
Specialist – Operations
Fidelity Investments
03.2010 - 02.2013
- Exceeded quality benchmarks and contributed to training and process documentation.
Education
MBA -
Gems B School, South Asian University
01.2012
B.Com - undefined
S.E.A College, Bangalore University
01.2009
Skills
- Marketing & Content: Social Media Strategy
- Content Calendars
- Instagram Growth
- Brand Storytelling
- Canva
- Descript
- Meta Business Suite
- Business Strategy: Customer Psychology
- Positioning & Pricing
- Campaign Planning
- Product-Market Fit
- Operations & Communication: Stakeholder Management
- Client Servicing
- Process Optimization
- Team Mentorship
Websites
Certification
- Pursuing Digital Marketing, Brand Strategy, and Content Creation course at Skillarbitra
- Recognized for mentoring excellence and process innovation at Fidelity
LANGUAGES
Timeline
Freelance Digital Marketer & Brand Strategist
TheBrandEdit
06.2023 - Current
Founder
Reloom Studio
06.2023 - 08.2025
Sr. Specialist – Operations
Fidelity Investments
01.2021 - 06.2023
Sr. Specialist – Operations (USA Team)
Fidelity Investments
01.2016 - 08.2017
System Engineer
Tata Consultancy Services (TCS)
08.2014 - 04.2015
Senior Quality Consultant
ANZ Support Services India
02.2013 - 08.2014
Specialist – Operations
Fidelity Investments
03.2010 - 02.2013
B.Com - undefined
S.E.A College, Bangalore University
MBA -
Gems B School, South Asian University
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