Sukhendera Verma

• Developed and implemented quality assurance processes for digital marketing campaigns, ensuring compliance with industry standards and best practices
• Performing RCA (Root Cause Analysis) on 5-WHY mechanism for all DSATs received in my span
• Analyzed campaign performance data to identify trends and areas for improvement
• Collaborated with cross-functional teams to address quality issues and implement corrective actions
• Conducted regular audits to ensure adherence to quality standards and regulatory requirements
• Trained and mentored team members on quality assurance processes and best practices
• Ensuring the accuracy and effectiveness of Google Ads account optimization recommendations and suggestions shared with Google clients (Advertisers)
• Achieved 100% score on all optimization recommendations & reporting
• Conducting comprehensive reviews of tasks completed by analysts, meticulously assessing each element for precision, adherence to guidelines, and regulatory compliance
• Implementing rigorous quality control measures to ensure that all tasks performed by the team align with established standards and best practices
• Identified & helped implement process related improvements
• Identifying training needs and facilitating ongoing professional development programs to empower team members with the necessary skills and knowledge to excel in their roles
• Supervising NHT (New Hire Trainee) Seed Tasks, Training and Certification process

• Supervise the creation, implementation, and optimization of Google Ads campaigns across various clients and industries, ensuring consistency and effectiveness
• Maintaining the quality of all digital assets shared by 40+ analysts from the aligned sector and verifying that they align with the intended request and SOPs of the client
• Regularly provide reports on crucial metrics, campaign performance, and recommendations to stakeholders and senior management
• Conducted Error Analysis Sessions for better understanding of every DME (Does Not Meet Expectations) case
• Oversaw NHT (New Hire Trainee) Seed Tasks, Training and Certification process
• Performed RCA (Root Cause Analysis) for all cases where quality was compromised
• Fostered a culture of knowledge sharing and continuous improvement, where best practices and lessons learned are disseminated throughout the team
• Conducted separate training, self QC and assessments for BQ Analysts & make their improvement plans
• Regularly Performed shadow session for Google Quality Managers, Search Specialist & Account Managers on regular basis

Achievements -

• Maintained 100% Overall CSAT ratio (Customer Satisfaction).
• Accenture Star of the Business Award
• Accenture Best QA Award (Highest of the High Fives)

• Three months of on-site experience as a digital marketing trainer in London, UK
• Expertise in Shopping portals of European countries & marketplaces such as Aamazon, ebay etc
• Engaged in international large-scale e-commerce projects specifically targeting the European market
• Considerable experience in implementing and executing campaigns for the Nordic region in collaboration with various shopping portals
• Led and supervised a team of seven PPC executives, offering guidance, coaching, and mentorship to facilitate the achievement of client objectives
• Provided recommendations for the optimization of Google Ads, including daily reporting and strategic adjustments for Google Ads campaigns
• Collaborated with a team of site managers based in Europe to implement and monitor approved changes
• Served as the primary liaison and maintained regular communication with designated clients
• Implemented daily, weekly, and monthly optimization recommendations and improvements for managed accounts
• Demonstrated a solid track record in managing medium to large-sized budget accounts using effective bidding strategies and auction insights
• Providing Google Ads optimization suggestions, sharing daily reports and recommending change in strategies for their Google Ads Campaigns
• Implementing and monitoring approved changes along with a team of digital marketing executives based in India and US
• Served as the primary point of contact and maintained regular communication with assigned site managers

Achievements

• Awarded the title of Best Performer of the Year 2016 for making a substantial and quantifiable contribution to the success of the Marketing Department at Darshan Softech Pvt. Ltd.
• Recognized for delivering exceptional performance and generating notable revenue for the company, thereby securing an on-site training opportunity in London as a Digital Marketing Trainee

• Managed Paid Marketing campaigns for over 25 clients based in UK and Australia
• Developed and implemented comprehensive digital marketing strategies for search engine marketing (SEM) and social media optimization (SMO)
• Planned and optimized paid marketing campaigns in Google Ads, Facebook, and other social media platforms
• Served as the primary point of contact and maintained regular communication with clients for all paid marketing needs and requests
• Presented regular reports to clients that showcase the performance of paid marketing campaigns and the impact on business objectives use data analysis (Google Ads, Google Analytics & Facebook Ad Manager) to identify areas for improvement and optimization
• Responsible for driving the PPC team's success and contributing to the achievement of our client objectives.

• Implemented on-page and off-page search engine optimization strategies to enhance search engine rankings
• Planning and optimizing all Paid Marketing campaigns in Google Ads, Facebook and other social media
• Monitored and evaluated website performance through Google Analytics
• Overseeing the creation and maintenance of all social media pages and post
• Conducted comprehensive keyword research and prioritized keywords based on best practices
• Researching competitor pricing, strategy and media plans
• Performing day to day search engine optimization audits to ensure best practices are being followed
• Monitor Website performance and help developers in identifying underlying issues.