Sukhpreet Ahuja
New Delhi
Summary
Dynamic business development leader with a proven track record at People Matters Media, driving 2x growth in key APAC markets. Expertise in sales strategy and analytical thinking, coupled with strong leadership skills, has fostered strategic partnerships and enhanced brand presence across diverse sectors. Passionate about achieving ambitious targets and delivering exceptional results.
Overview
17
17
years of professional experience
Work History
Deputy Director – Special Conferences
ET Edge, Times Of India
Noida
05.2024 - Current
- Company Overview: India’s largest media company
- Building HR work tech conferences for ET Edge, which involves organizing HR Work Tech events/conferences, Roundtables, and Brand outreach campaigns that focus on the HR latest trends, technologies, and best practices in HR work tech, to educate, inspire, and connect HR professionals and tech experts within the industry
- Defining the Purpose and Goals of the Conference
- Identifying the Target Audience
- Determining the Format and Structure of the Conference
- Selecting the Right Topics and Themes
- Engaging with Industry Experts and Influencers
- Logistics and Event Planning
- Measuring Success and ROI
- India’s largest media company
Senior Manager – Business Development & Market Strategy
People Matters Media
New Delhi
02.2022 - 01.2024
- Working relentlessly with the community, customers, and partners to further grow Asia’s largest and leading community platform of 300K talent professionals
- Reporting to the CBO and delivering P&L accountability in new or incubation businesses to mature product portfolios
- Led the People Matters expansion in the APAC region and built on-the-ground intelligence
- Responsible for understanding market needs, trends, and segmentations as well as competitive advantages and gaps across a diverse range of markets, services, and products
- Focused on gathering and analyzing projected business trends, sales plan performance, order and deal size analysis, and lead-to-sales performance
- Achieved 2x growth in key markets across APAC and chased moonshot targets year on year
- Responsible for all aspects of Sales Operations- Forecasting, Pipeline management & analysis, activity tracking, tools & process management
- Chased and delivered moonshot sales targets and performed to deliver 3 X of individual targets
- Responsible for setting up the APAC Inside the Sales team and implementing Salesforce
- Managed marketing and brand to communicate the brand’s strategic vision and drive leads, pipeline, & Revenue
- Worked to articulate and position the People Matters brand
- Lead the process of defining the brand architecture and persona
- Strong skills in Content Marketing, Analytics, Paid Marketing, social media, Search Marketing, Public Relations, Influencer Marketing, Performance Marketing
- Planned, conceptualized, and hosted over 300 conferences and events across the APAC region
- Data-driven marketing decision-making through Salesforce, HubSpot, Google Analytics, Cvent, and other marketing automation technologies
- Built a new avatar for the digital and product business
- Established a new tech-enabled platform business for the brand, along with scaling the traditional offline business
- Leading the People Matters expansion in the APAC region
- Created the blueprint for expansion and built on ground intelligence for setting up business operations
- Launched the brand in Singapore, Malaysia, Indonesia, Thailand & Philippines markets
- Further working towards identifying and building new markets and business lines
- Grew business in APAC through demand generation, conversions, brand expansion, and client engagement
- Built and executed a successful sales strategy with stakeholders while holding overall responsibility for Sales, Business Development, and Marketing
- Driving strategic business partnerships in different parts of Asia and in the exploratory phase of understanding China and Australian markets
- Hired and built a successful team across geographies
- Instilled consultative and value selling as a key differentiator for the sales and marketing team
- Continuously ensuring client satisfaction and retention across the APAC market
- Market Identification and Development Strategy
- Execute the product sales strategy for field sales
- GTM planning and product strategy in APAC
- Responsible for understanding market needs, trends, and segmentations as well as competitive advantages and gaps across a diverse range of markets, services, and products
- Launched the brand in the SEA market and built a strong on-ground brand presence
Senior Manager – Business Development & Client Servicing
Magzter Digital Private Limited
09.2020 - 02.2022
- Individual contributor strategizing & implementing tasks to perform & meet the management goal plan of aggressive growth and quality business
- Setting up business models, tapping new markets by identifying trends & business development opportunities in assigned territories, and generating month-on-month revenue
- Developing & deploying quarterly & annual plans, programs, and policies for the product; backing all cross-company sales objectives such as budget preparation, forecasting of targets, and so on
- Identifying organizational strengths/weaknesses to redirect missions, create new markets, and harvest untapped business opportunities
- Directing productive cross-functional teams using interactive & motivational leadership that spurs them to willingly give 100% effort
- Developed & strengthened strategic alliances with the Hospitality Sector such as Taj, Radisson & ITC
- Government & Public Sectors such as PNB, Oriental Insurance, Punjab Housing Finance, BHEL, GAIL, President House, Raj Bhawan Odisha, Canara Bank, OBC, and so on
- Educational Institutes such as IIMs and Amity University & Structured & implemented sales engagement activities through CRM
- Blueprinted & standardized GTM strategies through a well-structured market positioning for subscription
- Championed the development of the smart reading zones pitch for Digital Newsstand
Business Partner – Business Development & Client Servicing
BIG FM
New Delhi
06.2018 - 12.2019
- Providing on-the-spot solutions to the business owner's objections and concerns, as well as being able to pivot from a prepped position based on the conversation
- Establishing relationships with new and niche Clients to expand reach
- Monitoring trends and analytics to make product and pricing suggestions for our clients
- Maintaining strong relationships with the existing partner sites to understand how we can help them grow, while also knowing which product offers and price points best fit their model
- Generating new business leads and building relationships
- Significant interaction with clients & agencies, both face-to-face, online, and over the telephone
- Identifying business opportunities through research of a specific industry or market
- Understanding customer’s business needs and gathering product knowledge to meet those needs
- Providing support to customers, offering clear advice and solutions wherever possible
- Providing technical advice via internal technical staff to customers
- Preparing and delivering customer & agency presentations and demonstrations of the software, with clarity and confidence (both face-to-face, online, and over the telephone)
- Ensuring high quality of service by developing a thorough and detailed knowledge of technical specifications and other features of employers’ systems and processes
- Meeting sales targets set by management and contributing to team targets
- Taking responsibility and working on a flexible basis
- Maintaining all sales activities
Assistant General Manager – Business Development & Client Servicing
C S Direkt
Gurgaon
04.2017 - 06.2018
- Initiate New business development for the Organization with a target-driven and well-incentivized approach for Business development and execution
- Ensuring month-on-month growth by increasing the existing portfolio of clients
- Planning and strategizing for new avenues and Opportunities to enhance the bottom line in an ever-increasing Competitive Environment
- Creating Opportunities by not only offering a gamut of Related Marketing Services to clients but also ensuring flawless deliveries
- Ability to develop and manage multiple projects at the same time
- Planning and developing budgets and projections for assigned market segments
- Mapping client organizations for potential businesses
- Maintaining relationships with key people in the Client organization
- Keeping control over the timelines & quality of deliverables to the client
- Augmenting & facilitating business growth with the client organization as per defined target objectives
- Validating creative/operational deliverables to the client
- Commitment to the client on deliverables & timelines
- Utilizing the organization’s creative & operational manpower resources for client deliverables
- Decisions on future business prospects with the client organization
- Business Target settings
- Allocation of projects and responsibilities to the team
Territory Sales Manager – Sales & Marketing
MagicBricks.com, Times Group
Noida
07.2016 - 04.2017
- Handling top builder clients in the assigned marketplace and effective customer handling
- Devising and implementing various corporate strategies to acquire new accounts
- Driving sales initiatives to help businesses grow into the top client segment
- Drafting Proposals & Agreements by analysing the client’s business/functional requirements & presenting business proposals to targeted brands in face-to-face meetings
- Developing short and long-term plans and strategies to achieve overall sales performance
- Meeting clients regularly to build relationships with corporate business clients
- Taking independent decisions on setting up priorities, taking into account all possible factors that can influence the business, and client satisfaction
- Coordination with the CET (Client Engagement Team) to ensure regular push activities are done to ensure maximum responses
- Selling marketing and interactive advertising solutions to potential clients and ad agencies
- Pitching new business development, building and maintaining strong relationships with key accounts and agencies
- Responsible for customizing solutions for clients and working with businesses for new ad sales product creation
- Accountable for overall Ad Sales Business targets
- Developing Ad Sales Business for existing brands and newer opportunities, such as mobility platforms
Assistant General Manager – Sales & Marketing
Businessex.com, Franchise India Brands Ltd.
Faridabad
08.2014 - 07.2016
- Interacting with clients/companies and Business Owners to analyse the business model and develop the Franchise route
- Developing a business plan and sales strategy for the UK market that ensures the attainment of company revenue goals and profitability
- Accountable for handling a portfolio of international & Celebrity brands worth 8-10 Crores per annum
- Business Development from new and existing clients
- Drafting Proposals & Agreements by analysing clients’ business/functional requirements & presenting business proposals to targeted brands in face-to-face meetings
- Price Negotiations and closing the deals
- Tracking Marketing inquiries and business history through CRM
- Prepare business plans and work with the senior management team to sustain opportunities and achieve maximum results
- Identify new markets and business opportunities; represent the company at trade exhibitions, events, and demonstrations
- Acquiring a running business for selling and fundraising
- Bringing new investors on board for business purchases and funding
- Create, execute, and manage the strategy and business plan for closing a deal
- Servicing acquired accounts to achieve agreed goals within the stipulated period
- Leverage existing internal relationships and develop external relationships and tie-ups to open opportunities in this space
- Defining Route to market - channel types, channel structure, Norms on channel depth and width, penetration levels
- KPIs for channel management
- Channel Commissions and Structure - Pay-outs, processes, guidelines
- Sales Force Automation - Define dashboards, and key metrics, align backend (source files, etc.), and integrate with existing/ develop new sales force effectiveness tools
- Trade Engagement - Channel engagement construct (overall philosophy, cost structures
- Recruiting new business associates and brokers for expansions in the planned territory
- Servicing on-board clients to achieve the agreed objective of outright sale or fundraising
- Briefing investors about assets and discussing varied potentials
- Conducting asset/ investor conferences to initiate the dialogues
- Maintaining complete MIS of dialogues and facts
- Ensuring the deal closure in the stipulated period
- Generating maximum revenues through commissions and fees
Sales Manager
Trigen Electronics
Delhi
01.2011 - 08.2014
- Generation of leads and conversion till the closure
- Meeting clients like Samsung, LG, and Godrej and getting business from them
- Develop multi-tier relations to organically grow business
- Providing support to the sales team to ensure the achievement of targets & smooth functioning
- Proactively hunt for target organizations and establish communication with various businesses
- Execute and manage the strategy and business plan for accessing employees of corporations/institutions/organizations for market penetration
- Prepare business plans and work with the senior management team to sustain opportunities and achieve maximum results
- Identify new markets and business opportunities; represent the company at trade exhibitions, events, and demonstrations
Director
Ahuja Agencies
Delhi
03.2008 - 12.2010
- Develop new business through marketing
- Focus on the expansion of business and eyeing new business markets
- Identify and revive the business from lost customers independently
- Keeping full track and control of monthly RA billing and contributing to achieving the optimum outcome
- Ensuring that payments are received within the stipulated period
Education
MBA - Marketing & HR
IIPM
Delhi01.2010
B.Com -
Delhi University
New Delhi01.2008
Schooling -
DPS, R.K. Puram
Delhi01.2005
Skills
- Sales strategy
- Brand management
- Account management
- Industry partnerships
- Analytical thinking
- Leadership & Team Management
- Executive-Level Communication
Personal Information
Date of Birth: 12/28/86
Address: D-1012, New Friends Colony, New Delhi - 110025
Timeline
Deputy Director – Special Conferences
ET Edge, Times Of India
05.2024 - Current
Senior Manager – Business Development & Market Strategy
People Matters Media
02.2022 - 01.2024
Senior Manager – Business Development & Client Servicing
Magzter Digital Private Limited
09.2020 - 02.2022
Business Partner – Business Development & Client Servicing
BIG FM
06.2018 - 12.2019
Assistant General Manager – Business Development & Client Servicing
C S Direkt
04.2017 - 06.2018
Territory Sales Manager – Sales & Marketing
MagicBricks.com, Times Group
07.2016 - 04.2017
Assistant General Manager – Sales & Marketing
Businessex.com, Franchise India Brands Ltd.
08.2014 - 07.2016
Sales Manager
Trigen Electronics
01.2011 - 08.2014
Director
Ahuja Agencies
03.2008 - 12.2010
MBA - Marketing & HR
IIPM
B.Com -
Delhi University
Schooling -
DPS, R.K. Puram
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