SUKHVINDER SINGH
Commercial Manager
Jaipur
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 5 years career in commercial manager role for driving 1 Bn. Euro business by 2025. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
Commercial Manager
Jaipur, CU North
11.2021 - Current
- Maintained 66 Days DSO in addition to 219 Mn. business with 26% GOLY
- En-Cash opportunity to grow in Corn with DEKALB- 1280 MT against 911 MT and LAUDIS 16 MT against the 5.6 MT of LY
- Development & Expansion- Expend portfolio in Garlic crop & development activities of DEKALB in new geography
- Generated 24 Mn. business from alternative business model -e-commerce through collaborative approach
- Operational efficiency - 70% Direct dispatch of corn seeds approx. 900 MT against 1280 Mt of total sales.
Commercial Manager
SriGanganagar- CU North
01.2020 - 10.2021
- Gained trust of channel partners and implement new distribution model very successfully across SriGanganagar
- Growing sales in under-performing CA @ 16% GOLY
- En cash opportunity in Green gram and grab the 24 Mn. business with innovation
- Mentor for team STA on Spray services partnership model with key distributors and execute in cotton area.
- Control on AR & OD and recovered 18 Mn. sticky outstanding
Regional Manager
Surendranagar - CU West
09.2017 - 12.2019
- Develop innovation Velum Prime in Horticulture crops and liquidated 1.4 Kl very first year
- Established culture within team to share best practices across the team members & region & two team members are selected for value of velum prime winners in Aug Sep. 2019
- Focus on innovation (Knight Products) and generated 15 mio additional business
- Resource utilization - Drive liquidation incentive scheme & achieved more than 100% sellout plan in all phases & en cash commercials in Ethrel & Antracol
- Scale up Antracol through I LOVE ANTRACOL campaign and liquidated 64 MT to 124 MT.
Regional Marketing Manager
Bathinda-Punjab
12.2011 - 08.2017
- Yr-2017: Initiate Gaucho with empire Seed growth machine in untapped groundnut market of Bikaner and liquidated 1.4 Kl Gaucho
- Customer centric approach: Covered all A & B category and earlier Oberon users’ farmers during LC & AC campaigning at the beginning of the season-2016
- Yr-2015: Lead Operation Dolphin campaign with Oberon 123 strategy and after successfully implementation of a strategy. The overall output was a multifold growth in Oberon business in a cotton area
- Liaisoning with Punjab agriculture dept., KVK & PAU scientists during the year 2015 & 2016
- Depth Improvement: Spread Mythrivan concept in all Territories & enroll 129 Mythrivan retailers
Food Chain Manager
Marketing & co-operation
04.2010 - 11.2011
- Food Chain in Central Zone, (UP & MP)
- As a Food Chain Manager contributed significantly in making MOU between KRBL and Bayer CropScience and able to generate 5.3 Mio business
- Closely work with Dawat, KRBL, Wallmart & Mother dairy on safe package promotion on MRL
Territory Executive
Ajmer & Hanumangarh H.Q
01.2006 - 04.2010
- Selected for a territory Champion award in North Zone in 2006.
- Bagged Rocking Raxilite award for the year-2007 in Sgnr Region
- Award for highest growth in the Admire in 07 sales as it grew by 200% OLY
- Received Award for Highest Fame sale in North zone-2008 (1.4 kl in very first year)
- Got outstanding achievement award in Admire sales for the year-2008.
Education
Management Studies
NIEV, Welingkar Institute of Management
Mumbai 02.2014 - 02.2016
Post Graduate degree - Agri
Allahabad Agril. Institute (Deemed University)
Allahabad 07.1999 - 06.2001
Bachelor of Science - Agriculture
Dr. B.R. Ambedkar University
Agra 07.1995 - 06.1999
Skills
Team Work
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Commercial Manager
Jaipur, CU North
11.2021 - Current
Commercial Manager
SriGanganagar- CU North
01.2020 - 10.2021
Regional Manager
Surendranagar - CU West
09.2017 - 12.2019
Management Studies
NIEV, Welingkar Institute of Management
02.2014 - 02.2016
Regional Marketing Manager
Bathinda-Punjab
12.2011 - 08.2017
Food Chain Manager
Marketing & co-operation
04.2010 - 11.2011
Territory Executive
Ajmer & Hanumangarh H.Q
01.2006 - 04.2010
Post Graduate degree - Agri
Allahabad Agril. Institute (Deemed University)
07.1999 - 06.2001
Bachelor of Science - Agriculture
Dr. B.R. Ambedkar University
07.1995 - 06.1999
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