Sukirti Sharma
Marketing Director
Summary
Https://www.linkedin.com/in/sukirti-sharma-6b6a429/
Qualified marketing professional with 18 years of experience in consumer marketing. Proven successful in brand building, driving business growth, and launching new brands and categories. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager. An organised team leader builds positive rapport, inspires trust, and guides teams towards the achievement of business goals. Strong facilitator adept at working cross-departmentally with co-management and top-level leadership. Excellent trainer and mentor.
Overview
19
19
years of professional experience
Work History
Team Lead
Productive Play House (PPH)
10.2023 - Current
- Manage Translation from Hindi to U.S English manage localization projects from beginning to end, by working with internal business partners
- Team management: Manage Project Delivery within tight timelines
- Ensure and Manage Quality
- Training teams as per guidelines
- Manage linguistic queries, provide training, and do general troubleshooting.
- Monitor team performance, providing suggestions for improvement and training programs to increase team efficiency
Head Of Marketing
Storytel AB India
11.2017 - 09.2023
- Launched and drove growth of Storytel in India by building category and brand awareness and relevance in key Indian markets
- Digital marketing: digital and performance campaign planning and execution
- Drove Social media strategy, content, and execution, and led successful influencer campaigns to drive sign-ups (https://www.youtube.com/shorts/Go25mpcgDiM)
- Managed ATL and BTL Campaign planning, budgeting, creative conceptualization, and execution (TV, Radio, Outdoor, and Store partnerships for micro-targeting)
- Established Brand partnerships and growth alliances to drive acquisition through trials
- Built and managed team from scratch - content, CRM,( Braze, Mailchimp), creative, growth, and social media Content localization
- SEO Experience Work directly with clients to assist in link acquisition for all SEO projects and execution of all link-building tasks
- Content optimisation (Optimised landing page website for Storytel India to improve website visits and sign ups by 7%)
- Studied competitors and identified link building opportunities Conducted competitor research to identify content gaps and worked on content with publishing team to optimise search results (example : https://www.storytel.com/in/books/sudha-murthy-998952)
- Improve page ranking with meta description (contentful, SEM Rush, Google keyword planner, word press)
- Implementation of marketing strategies, and reported results using Excel and Google Analytics.
- Prepared and analysed monthly marketing budgets to maximise ROI.
- Conducted regular business analysis by closely monitoring competitor trends, activities, pricing changes, and deals, acting on developments accordingly.
- Created all business strategies, including digital, print, advertising, social media, newsletters, and creative.
- Analysed consumer behaviour and trends through analytics to identify key segments.
- Updated and maintained websites to required quality standards with SEO for increased conversions (contentful)
- Created and Managed PR campaigns and drafted press releases to create brand stories (paid and non aid media)
Senior Marketing Manager
CommonFloor
11.2014 - 12.2016
- Developed basic brand guidelines and positioning for brand Led consumer insights to feed into product development
- Launched a unique series called - My Property Story.
- Planned Home buying webinars/classes to empower customers Media planning and buying
- Impact
- Launched live-in-tour campaign intending to drive website traffic - increase by 25%
- Conceptualised engaging, targeted social media and digital marketing content for social platforms through organic and paid influencer campaigns (example: https://www.youtube.com/watch?v=Wb1jGI0lANo)
Senior Marketing Manager
Yum Brands
01.2011 - 09.2014
- Media planning, budget management, and execution of KFC and Taco Bell campaign -Key ones are ‘so good' campaign, 'wow' value launch, breakfast layer, fiery grilled chicken
- Led consumer insights to develop innovation pipeline and impact sales growth - 15%-25% across Communication strategy based on Consumer Insights
- Awards- Received Employee of the Quarter for spearheading innovation initiatives for 3 brands under the YUM umbrella & led the initiative Breakfast Layer Opportunity and enabled pricing decisions
Brand Account Manager
Kantar Millward Brown
01.2010 - 12.2010
- Recommend advertising approach and creative inputs based on research insights
- Brand health tracks for leading telecom and consumer electronics/ durables brands
- Conduct Brand workshops for clients to develop communication strategies (client: Samsung and Airtel)
- Award: Employee of the quarter for creating an impact on Samsung's advertising strategy
Brand Communication Consultant
Images Retail Intelligence Services
01.2008 - 12.2009
- Offer consulting solutions & create integrated strategies to assist clients in their marketing/ Business Planning
- Led studies for real estate opportunity analysis - retail format analysis, growth opportunity assessment & market penetration strategy
- Recommend innovative research designs, build relationships with existing clients, and generate new business
- Manage budgets and revenue growth for the company
- Research planning, construction, and execution
Consumer Insights Manager
The Smart Cube
01.2005 - 05.2008
- KPO, research and consulting firm), Brand Communication Research
- Customer satisfaction studies
- Client management ensuring end-to-end
- Project management - from hypothesis formation to summary of recommendations
- Responsible for training and guiding junior analysts
- Provided recommendations to improve
- Customer satisfaction churn and consumer gap analysis
- Partnered with international clients on their procurement strategy and identifying suppliers - conducted supplier research studies including
- Awards: Got promoted for exemplary work
Education
Postgraduate Degree - Advertising and Business Management
National Institute of Advertising
04.2001 -
Bachelor of Business Administration - advertising, sales ans business management
Patna Women's College
Skills
Good knowledge of modern project management methods and tools (slack, homebase)undefined
Accomplishments
- Presented with Young Achiever Marketing award in 2022 by World Marketing Congress
Timeline
Team Lead
Productive Play House (PPH)
10.2023 - Current
Head Of Marketing
Storytel AB India
11.2017 - 09.2023
Senior Marketing Manager
CommonFloor
11.2014 - 12.2016
Senior Marketing Manager
Yum Brands
01.2011 - 09.2014
Brand Account Manager
Kantar Millward Brown
01.2010 - 12.2010
Brand Communication Consultant
Images Retail Intelligence Services
01.2008 - 12.2009
Consumer Insights Manager
The Smart Cube
01.2005 - 05.2008
Postgraduate Degree - Advertising and Business Management
National Institute of Advertising
04.2001 -
Bachelor of Business Administration - advertising, sales ans business management
Patna Women's College
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