Sukumar
Area Sales Manager -Automotive Sales
Kochi
Summary
Automotive Sales Professional | Area Sales Manager |
Proven Record in Volume & Retail Achievement
Overview
15
15
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Area Sales Manager
FORCE MOTORS LIMITED
09.2021 - Current
- Managing sales operations for URBANIA (CV) & GURKHA (PV) products across Kerala-Dealer Locations -Kochi, Calicut, Trivandrum, Thrissur
- Drive monthly, quarterly, annual BP Target for URBANIA & GURKHA models by managing the complete E-T-B-R cycle (Enquiry -TDs-Booking-Retail)
- Product Positioning & Brand Visibility - Strategically position URBANIA as a premium shared mobility solution and GURKHA a niche off-road lifestyle vehicle in the market
- Oversee dealer operations, including manpower training, Enquiries handling, retail discipline
- Handling dealer management, ensuring optimized dealer working capital rotation, and improving sales targets through strategic initiatives.
- Planning and executing market activations, enquiry generation programs, and digital sales tools for lead management.
- Achieved consistent sales growth through Pipeline management and Dealer & Customers engagement initiatives.
- Worked with Dealer principals to ensure healthy working capital, stock management, and customer satisfaction.
- Conducting weekly/monthly sales execution meetings with dealership representatives to review performance and formulate actionable plans for territories with potential and action plans for achieve the targets
- Facilitating the training and development of dealership sales teams, ensuring compliance with pre-sales and sales processes, and conducting regular updates on new products and modifications
- Engaged with existing URBANIA and GURKHA customers along with dealer sales teams to gather feedback, resolve post-sales concerns, and ensure high customer satisfaction.
- Collected testimonials and referrals to drive organic growth.
- Achievements: Achieved 106% Offtake and 107% Retail sales target of URBANIA in FY 24-25, exceeding annual Business plan Nos
- Boosted Sales Volume: Achieved Year-Over-Year sales growth of 102% in Offtake and 108% in Retail volumes for the URBANIA product line, establishing a strong and sustained trend in sales
- National Recognition: Awarded the Outstanding Performance Award by the President of Force Motors for exceptional performance in August
- Performer Nationwide: Consistently held the No. 1 position in URBANIA Billing and Retail Numbers (July, August, and September), contributing an average of 12% to the national volume from Kerala, and maintained the No. 2 position PAN India in overall URBANIA sales from launch to till date.
- Regional Leadership: In the South I and II & East regions by holding the No. 1 position in URBANIA sales volume consistently since the product launch.
- Secured the Highest URBANIA sales in India to individual Travel and Tourism operators, achieving a record volume of 410 units.
- Strategic Government Sales: Delivered the Highest GURKHA sales to Government departments in India, including Kerala Police, Kerala Forest, and Tribal Departments, with a total of 80 units sold in FY 23-24.
Group Corporate Sales Manager
SVM Automotive Group
08.2019 - 08.2021
- Company Overview: KIA Dealer
- In charge of Maximizing sales of the Group in Corporate/Institutional /Government Sales areas
- Responsible for ensuring that each Branches and Teams meet their Corporate Sales goals and the overall sales goal of the Group also responsible for approving all Corporate sales plans.
- Represents the Group at trade shows/Events/Corporate Meets
- Contact Key Account customers /Leasing Companies to offer them products and services
- Signing contracts and creating New Supplier with Corporate clients and create new business opportunities via Corporate Lease companies.
- KIA Dealer
Group Corporate Sales Manager
KAPICO Motors India Pvt Ltd
12.2020 - 07.2021
- Company Overview: Maruti Suzuki Arena-Dealer
- Achieve business plan volume of corporate sales vehicles for the assigned showrooms.
- Meeting the Corporate Admin Heads for Bulk requirements of Maruti's passenger vehicles.
- B2B and B2C, Business Management development, GOVT Sales and generate business from corporate and fleet customers.
- Tie-ups with Leasing Companies and other corporate bodies to increase the sales.
- Establishing relationships with Corporate clients at Senior Management level, Fleet deal negotiations.
- Maruti Suzuki Arena-Dealer
Senior Product Executive
SUHAIL BAHWAN International Group Holdings
05.2015 - 11.2017
- Company Overview: Nissan World's Biggest Dealer
- Nissan World's Biggest Dealer
Team leader -Sales & Business Development
SUSEE Automotive Group
05.2010 - 05.2015
Education
MBA - Marketing Management
01.2008 - 01.2010
GPA: A+
B.Com - undefined
01.2003 - 01.2006
Skills
Sales strategy development
Proficient in PV and CV sales strategies
Dealer network management
Team leadership
Market entry strategy development
Customer Pipeline Management
Customer Experience Enhancement
Sales Planning
Forecasting & Market Intelligence
Financial Tie-ups and Retail Financing Coordination
Knowledge of PV/CV products and Features
Stakeholder Management (Internal & External)
Certification
SAP CRM -Level I & II
Accomplishments
- Practiced Kaizen - Continuous improvement.
- Consistently achieved sales goals, Motivation for Sales, Selling to Customer Needs, Financial Skills, Documentation Skills, Scheduling, Telephone Skills, Listening, Verbal Communication, Customer Focus, and Job Knowledge.
- Active participation in support projects adds to the maturity & balanced perspective.
- Market research & development, intelligence report based on various aspects of auto industry.
Awards
- Highest Bulk/Corporate Deal Sales Winner (Group Level) for outstanding sales performance during the financial year 2016-17.
- Member of the Champions League Winner Team for top-tier performance across the Middle East region; received an invitation to visit Nissan Europe Headquarters in Madrid, Spain.
- Employee Hall of Fame Award - India (2012 & 2013)-Susee group of Companies.
Timeline
Area Sales Manager - FORCE MOTORS LIMITED
09.2021 - Current
Group Corporate Sales Manager - KAPICO Motors India Pvt Ltd
12.2020 - 07.2021
Group Corporate Sales Manager - SVM Automotive Group
08.2019 - 08.2021
Senior Product Executive - SUHAIL BAHWAN International Group Holdings
05.2015 - 11.2017
Team leader -Sales & Business Development - SUSEE Automotive Group
05.2010 - 05.2015
Madurai Kamaraj University - MBA, Marketing Management
01.2008 - 01.2010
Madurai Kamaraj University - B.Com,
01.2003 - 01.2006