Summary
Overview
Work History
Education
Skills
Professional Highlights
Accomplishments
Recognizations
Brands Experience
Personal Information
Timeline
Generic
Sukumar Patra

Sukumar Patra

Indore,MP

Summary

Dynamic sales and business development professional with over 12 years of experience in the consumer durables, air conditioning, and home appliances sectors. Proven success in channel sales, dealer and distributor management, retail/ Channel expansion, key account management, and P&L ownership. Expertise in driving market penetration, Revenue growth, and ROI enhancement through strategic sales initiatives, effective team leadership, and comprehensive market intelligence. A strong track record of consistently achieving sales targets, expanding distribution networks, and fostering robust customer relationships across diverse geographies demonstrates a commitment to excellence in performance.

Overview

14
14
years of professional experience

Work History

Senior Sales Manager

Carrier Midea India Pvt. Ltd.
12.2024 - 07.2025
  • Handled entire MP territory and achieved market penetration through Retail, Distributor, LFR, Dealer & SSD channels.
  • Accelerated the ND from 25% to 45% & WD from 35% to 60%.
  • Expanded Market share from 1.5 % to 4%
  • Accelerated revenue growth by 120%
  • Optimized ROI by 20% through activities from partners.
  • Formulated annual sales plans, executed promotional campaigns, and drove channel profitability.
  • Expanded dealer network and improved sales contribution significantly.
  • Decreased DSO from 45 days to 22 days.
  • Enhanced market share by introducing new dealers & retail partners across MP.
  • Enhanced in-store product visibility by 35%.
  • Strengthened distributor relationships leading to improved collections and reduced DSO.
  • Connected with prospects through trade shows, cold calling and local-area networking.
  • Investigated competitive landscape to anticipate negative business impacts.
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Organized promotional events and interacted with community to increase sales volume.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Manager – Sales (Lloyd Division)

Havells India Ltd.
07.2022 - 12.2024
  • Managed sales across 12 districts, driving product penetration and brand presence.
  • Accelerated the ND from 15% to 30% & WD from 12% to 25%.
  • Expanded Market share from 3% to 6%
  • Optimized ROI by 15 % by activities.
  • Accelerated revenue growth from 60 Cr to 170 Cr.
  • Took charge of exclusive Lloyd Brand Shoppe for Pan Odisha.
  • Highest Selling for LED Panels – East Zone (2022 & 2023).
  • Decreased DSO from 60 days to 40 days.
  • Enhanced in-store product visibility by 40%.
  • Increased territory sales by 20%+ YoY growth.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Improved marketing to attract new customers and promote business.
  • Set aggressive targets for employees to drive company success and strengthen motivation.
  • Identified and communicated customer needs to supply chain capacity and quality teams.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Controlled costs to keep business operating within budget and increase profits.
  • Managed and motivated employees to be productive and engaged in work.

Asst. Sales Manager

Voltas Ltd.
03.2019 - 07.2022
  • Consistently delivered sales targets & improved dealer satisfaction index.
  • Accelerated the ND from 14% to 24% & WD from 10% to 18%.
  • Optimized ROI by 28% through activities.
  • Accelerated revenue growth by 60%.
  • Recognized as a NO-1 Sales growth in East Zone for CR Product category in (2019,2020, 2021 & 2022).
  • Recognized as a highest sales growth for Ref & WM in 2021.
  • Recognized for maintaining MOP for Ref & WM in 2021.
  • Assisted sales team with completing customer transactions and managing issues.
  • Demonstrated exemplary customer service by engaging clients on sales floor.
  • Trained new associates in successful sales and performance strategies.
  • Strengthened performance by applying excellent program and project leadership skills.
  • Managed and developed sales team.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Built relationships with customers and community to establish long-term business growth.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Deputy Sales Manager

Whirlpool India Limited
08.2018 - 02.2019

Territory Sales Executive

Johnson Controls Hitachi Air Conditioning
03.2016 - 11.2016

Area Sales Manager

ETA General Pvt Ltd.
04.2015 - 12.2015

Sales Executive

Carrier Airconditioning & Refrigeration Ltd
06.2013 - 03.2015

Intern

TATA Motors
06.2011 - 07.2012

Education

PGDM - Marketing & Finance

Centre for Management Technology
01.2011

12th - undefined

10th - undefined

B.Com. - undefined

Utkal University
01.2009

Skills

  • Negotiation and relationship management
  • Sales forecasting and planning
  • Sales Data Analysis
  • Reporting & Market Intelligence
  • Process Optimization
  • Execution Excellence
  • ROI Analysis
  • Revenue growth
  • Market expansion Improvement
  • P&L for partners
  • Expertise in Excel
  • Word
  • PowerPoint
  • Canva reports
  • Partners Appointments
  • B2B Sales
  • ND & WD for distribution
  • Focused on Primary & secondary sales
  • Competitor analysis
  • P&L Ownership
  • Revenue Growth
  • Business Planning
  • Relationship Selling
  • Key Accounts Management sales techniques
  • Channel Selling sales techniques
  • Brand-building strategies
  • Business growth and retention
  • Business development
  • Rapport and relationship building

Professional Highlights

12 Years, Sales & Business Development, Channel & Distribution Management, Key Accounts & Retail Management, Team Handling, Market Strategy & Analysis., Revenue Growth, Business Development, Achieve sales targets, Expand Market Share, Retail Expansion, Trade Promotion, Brand Activations, KAM, CRM, Competitor Analysis, Direct Sales, Retail Sales, Secondary Sales–ND Expansion, WD Management, Marketing Mapping, Dealer ROI Analysis, P & L Analysis, Modern Trade, General Trade, ATL & BTL Activities, 21, 13, 8, Madhya Pradesh, Orissa, CG, Immediate Joiner “Not Working due to mother Liver Transplant.”

Accomplishments

· Professional Achievements:

· Delivered 120% increase in sales @ CMI, Havells & Voltas

· Increased ND & WD Across the previous organizations

· Enhanced Revenue growth upto 50 % from last 3 organizations

· Expanded market share at CMI, Havells & Voltas

· Optimized ROI at CMI, Havells, Voltas

· Promoted to Senior Sales Manager after successful of 6 years in the sales department.

· Awarded as Highest selling of LED Panels – East Zone (2022 & 2023, Havells India Ltd.)

· Promoted to Senior Sales Manager after successful of 6 years in the sales department.

· Awarded as a best CR Selling Branch in East Zone – Voltas Ltd. (2019,2020 ,2021& 2022)

· Awarded as best Branch Growth & Margin – Q2 & Q3 (2020)

· Consistently rewarded for sales excellence, channel growth, and brand visibility enhancement.

Recognizations

  • Delivered 120% increase in sales @ CMI, Havells & Voltas
  • Increased ND & WD Across the previous organizations
  • Enhanced Revenue growth up to 50 % from last 3 organizations
  • Expanded market share at CMI, Havells & Voltas
  • Optimized ROI at CMI, Havells, Voltas
  • Promoted to Senior Sales Manager after successful of 6 years in the sales department.
  • Awarded as Highest selling of LED Panels �� East Zone (2022 & 2023, Havells India Ltd.)
  • Awarded as a best CR Selling Branch in East Zone – Voltas Ltd. (2019,2020,2021 & 2022)
  • Awarded as best Branch Growth & Margin – Q2 & Q3 (2020)
  • Consistently rewarded for sales excellence, channel growth, and brand visibility enhancement.

Brands Experience

  • Carrier Midea India Pvt. Ltd.
  • Havells India Ltd.
  • Voltas Ltd.
  • Whirlpool India Ltd.
  • Johnson Controls Hitachi AC
  • ETA General Pvt. Ltd.
  • Carrier AC & Refrigeration
  • TATA Motors

Personal Information

  • Age: 35
  • Availability: Immediate Joiner, Madhya Pradesh, Orissa
  • Date of Birth: 8th Jan 1988

Timeline

Senior Sales Manager

Carrier Midea India Pvt. Ltd.
12.2024 - 07.2025

Manager – Sales (Lloyd Division)

Havells India Ltd.
07.2022 - 12.2024

Asst. Sales Manager

Voltas Ltd.
03.2019 - 07.2022

Deputy Sales Manager

Whirlpool India Limited
08.2018 - 02.2019

Territory Sales Executive

Johnson Controls Hitachi Air Conditioning
03.2016 - 11.2016

Area Sales Manager

ETA General Pvt Ltd.
04.2015 - 12.2015

Sales Executive

Carrier Airconditioning & Refrigeration Ltd
06.2013 - 03.2015

Intern

TATA Motors
06.2011 - 07.2012

12th - undefined

10th - undefined

B.Com. - undefined

Utkal University

PGDM - Marketing & Finance

Centre for Management Technology

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