Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Accomplishments
Languages
Timeline
Generic

SULLIVAN NORONHA

Bardez

Summary

Journalist and content writer with extensive experience in diverse organizations across India. Specializes in sports, music, and culture, delivering engaging content that resonates with audiences. Proven track record in social media and marketing, enhancing brand visibility and engagement. Previous experience in education adds a unique perspective to content creation and audience engagement.

Overview

13
13
years of professional experience

Work History

Freelancer

-
Goa
08.2016 - Current
  • Emceed diverse events throughout town, enhancing audience engagement.
  • Curated and hosted karaoke nights at multiple venues, fostering community involvement.
  • Organized and led interactive trivia nights across several establishments in Goa.
  • Facilitated communication between clients and vendors leading up to the day of an event.
  • Conducted pre-event walkthroughs to identify potential issues or risks associated with hosting an event.
  • Recorded feedback from attendees regarding their experience at the event.
  • Developed marketing plans to promote upcoming events.
  • Greeted guests and provided information about the event.

Creative Supervisor

Tonic Worldwide
Mumbai
07.2021 - 12.2021
  • Led content creative team in developing social media plans and strategies.
  • Implemented quality control procedures throughout the creative process.
  • Developed innovative ideas for campaigns that resonated with target audiences.
  • Tracked performance metrics across multiple channels to gauge success of campaigns.
  • Collaborated with clients such as Sony Sports and MPL Carrom Champs.
  • Executed brand campaigns while overseeing overall creativity and strategic direction.
  • Managed coverage of 2020 Tokyo Olympics for Sony Sports.
  • Oversaw media coverage for WWE India through Sony Sports.
  • Reviewed final proofs prior to printing or releasing online content.
  • Ensured compliance with brand guidelines in all creative executions.
  • Recruited new talent as needed to support projects or initiatives.

Assistant Lead, Creative and Communication

Latambarcem Brewers
Goa
12.2019 - 05.2020
  • Developed engaging press, website, and social media content to enhance brand visibility.
  • Curated and ideated digital content for Borecha and Maka products to drive customer engagement.
  • Serviced events to ensure seamless execution and positive attendee experiences.

Content Writer

Nation of Sport
09.2018 - 05.2019
  • Created ready-to-publish content aligned with specified briefs.
  • Curated short stories and headlines for website to enhance user engagement.
  • Met tight deadlines while adhering to stringent quality standards.

Lecturer

Don Bosco College, Panjim
10.2018 - 01.2019
  • Developed comprehensive course outlines to enhance curriculum effectiveness.
  • Prepared and delivered engaging presentations to facilitate student learning.
  • Guided students in presentation and report preparation, providing constructive assessments.

Club Journalist

FC Goa
Goa
09.2017 - 07.2018
  • Collaborated with FC Goa first team and development team to enhance synergy.
  • Maintained relationships with key contacts within various organizations or institutions.
  • Edited copy written by other journalists to ensure accuracy and clarity.
  • Managed multiple projects simultaneously while maintaining quality standards.
  • Sourced expert opinions for stories from professionals in relevant fields.
  • Created multimedia content for web-based platforms using video footage and audio recordings.
  • Monitored local, national and international events for potential story ideas.
  • Wrote match previews and reports for ISL website to engage audience.
  • Filed stories and interviews for ISL website, ensuring timely updates.
  • Served as media liaison for team, fostering positive relationships.
  • Developed content for brochures, enhancing promotional materials.

Writer and Sub Editor

Herald Publications, Goa
05.2015 - 06.2016
  • Authored and edited stories, previews, reviews, and features for publication.
  • Developed story ideas based on current events and news trends.
  • Liaised regularly with external contributors such as photographers and freelance journalists.
  • Ensured all stories adhered to the editorial guidelines of the publication.
  • Designed pages for daily newspaper, ensuring visual appeal and readability.
  • Produced special sports features highlighting FC Goa's achievements.
  • Crafted human interest stories focused on FC Goa's community impact.

Cricket Commentator and Content Creator

Sportz Interactive, Mumbai
10.2014 - 01.2015
  • Served as content reporter for Goa, covering Indian Super League team FC Goa.
  • Curated match previews, reviews, and conducted interviews with players and coaches.
  • Executed on-field interviews to capture insights from players and coaches.
  • Provided ball-by-ball commentary for live cricket matches on platforms like Yahoo and ESPN Star.
  • Prepared player and team profiles, updating content on Yahoo Cricket.
  • Created previews and reviews for each match and series for Castrol Cricket.
  • Developed features addressing hot topics in cricket for Castrol Cricket.
  • Managed fantasy cricket game on NDTV Sport for all series and matches.

News Sub Editor

Times Of India
Pune
12.2012 - 11.2013
  • Crafted headlines and captions for articles, ensuring clarity and impact.
  • Reviewed page proofs to guarantee accuracy in published content.
  • Developed engaging story ideas for upcoming issues to enhance readership.
  • Sourced relevant images and graphics to complement articles visually.
  • Suggested editorial changes to improve story structure and language clarity.
  • Edited and rewrote articles for coherence and professionalism.
  • Designed news pages, focusing on layout aesthetics and readability.

Education

PG Advanced Diploma - Journalism and Mass Communication

Xavier Institute of Communications
Mumbai
01.2011

DELF A1 - Languages

Alliance Francaise de Poona
Pune
01.2009

Elementary Level Certificate -

Alliance Francaise de Poona
Pune
01.2009

B.Sc - Biotechnology

Fergusson College
Pune
01.2008

HSC - Science

Montfort AI Higher Secondary School
Yercaud
01.2005

SSC -

Indian School Al Wadi Al Kabir
Oman
01.2003

Skills

  • Critical observation
  • Decision making
  • Effective communication
  • Marketing strategies
  • Social media management
  • Content creation
  • Critical observation
  • Decision making
  • Effective communication
  • Marketing strategies
  • Social media management
  • Content creation

Affiliations

  • Wrote a story and edited multiple articles
  • Hosted a 15-minute radio program on music therapy (Radio Broadcast Module)
  • Conceptualized, scripted, and hosted a 30-second opening link for a breakfast show, 'Sunny Side Up'
  • Participated in the making of a 20-minute news bulletin and reported on preparations for the ICC Cricket World Cup 2011 by local sports shops
  • Research dissertation on ‘Homosexuality in India as portrayed in print and film’

Accomplishments

  • Voted best speaker at Toastmasters International, an international public speaking club
  • Voted best evaluator at Toastmasters International
  • Multiple certificates and medals for aquatic sports at the district, zonal, and state level
  • Athletics – participated and won awards at the school level

Languages

English
First Language
Hindi
Upper Intermediate (B2)
B2
French
Beginner
A1
Konkani
Upper Intermediate (B2)
B2

Timeline

Creative Supervisor

Tonic Worldwide
07.2021 - 12.2021

Assistant Lead, Creative and Communication

Latambarcem Brewers
12.2019 - 05.2020

Lecturer

Don Bosco College, Panjim
10.2018 - 01.2019

Content Writer

Nation of Sport
09.2018 - 05.2019

Club Journalist

FC Goa
09.2017 - 07.2018

Freelancer

-
08.2016 - Current

Writer and Sub Editor

Herald Publications, Goa
05.2015 - 06.2016

Cricket Commentator and Content Creator

Sportz Interactive, Mumbai
10.2014 - 01.2015

News Sub Editor

Times Of India
12.2012 - 11.2013

PG Advanced Diploma - Journalism and Mass Communication

Xavier Institute of Communications

DELF A1 - Languages

Alliance Francaise de Poona

Elementary Level Certificate -

Alliance Francaise de Poona

B.Sc - Biotechnology

Fergusson College

HSC - Science

Montfort AI Higher Secondary School

SSC -

Indian School Al Wadi Al Kabir

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