Summary
Overview
Work History
Education
Skills
Timeline
Generic
Sulove Rawat

Sulove Rawat

Marketing Professional
Bangalore

Summary

Digital marketing professional with 7+ years experience in building and scaling digital marketing strategy with strong command in digital measurement from GA4 & GTM.
Currently leading Jockey's digital marketing strategy (performance marketing) for D2C business and driving brand's revenue and market share growth.

Industry Experience - D2C, Ed-tech, Automobile, Liquor & BFSI

Tool Used- Google Ads, Meta, Linkedin, Bing, Amazon( Shopping) Ads, Shopify, GA4,GTM & MMP (Appsflyer & Singular)

Overview

9
9
years of professional experience

Work History

Assistant Manager (Manager)

Jockey
10.2022 - Current
  • AOP planning to grow D2C business for brand
  • Responsible for entire funnel flow on website and ensuring high E-com KPIs achieved
  • Strategize full funnel digital marketing in line with brand objective and ensuring higher ROAS
  • Increased paid revenue contribution by 8% YoY
  • Scaled Google campaigns (shopping(Pmax) & search) by 178% & 43%
  • Leading partnership with media agency to plan & deliver E-com KPIs


Sr. Digital Marketing Specialist

Unacademy
12.2020 - 09.2022
  • Managed categories with 100 Cr marketing budget with ROAS of 2.0
  • Planned media mix and executed GTM and Store campaigns with category team and brand teams for branding and user growth

Digital Marketing Analyst

DDB Mudra Group
07.2019 - 08.2020
  • Managed digital end to end campaigns, reporting, GA tracking codes and technical campaign requirements.
  • Increased revenue by 20% for BFSI client from Google search campaigns on FD product
  • Incremental reach of 14% for Spirits industry client from 14Mn to 16 Mn from Youtube Campaign
  • Helped clients evaluate value of their performance marketing spends with constant monitoring & implementation
  • Increased store footfalls for jewelry client

Digital Marketing Analyst

Group M
11.2018 - 06.2019
  • Drove $2.5 - $3 Million in revenue for Google Play Store, overachieving on ROI targets across markets

Digital Marketing Analyst

Adlift
08.2017 - 11.2018
  • Planning digital strategies for client's objective with best possible mix of digital inventories (Search, Social & Display)

Digital Marketing Analyst

Crystal Hues Ltd
08.2016 - 06.2017
  • Experience managing technical earned media strategies for client websites


Sr Executive - Digital Ad Sales

99 Acres
04.2015 - 11.2015
  • Selling online space & branding solutions to clients by understanding their complex business requirements

Education

MBA - Marketing &International Business

Jaypee Business School
Noida
04.2013 - 2015.03

Skills

    SEM

undefined

Timeline

Assistant Manager (Manager)

Jockey
10.2022 - Current

Sr. Digital Marketing Specialist

Unacademy
12.2020 - 09.2022

Digital Marketing Analyst

DDB Mudra Group
07.2019 - 08.2020

Digital Marketing Analyst

Group M
11.2018 - 06.2019

Digital Marketing Analyst

Adlift
08.2017 - 11.2018

Digital Marketing Analyst

Crystal Hues Ltd
08.2016 - 06.2017

Sr Executive - Digital Ad Sales

99 Acres
04.2015 - 11.2015

MBA - Marketing &International Business

Jaypee Business School
04.2013 - 2015.03

Similar Profiles

CREATE PROFILE
Sulove RawatMarketing Professional