Suma M A

Portfolio Management

• Identify existing branch customers who meet Programme criteria and flag them on the system to upgrade these customers under the Preferred programme

• Through eligible lists provided by Product from time to time

• Portfolio Identifying customers through Large Transaction reports (LTR)

• Acquire new customers who meet the product criteria and flag them on the system

• Referrals generated from existing customers

• By grouping them with their family members who already hold accounts with us.

• Ensuring that customers make us their primary bank.

• Basis the profile, a contact plan should be drawn and customer contacted. Contact report should be updated in CRMNext / CCM. Incase there is an update in the profile of the customer, then the same should be updated in CRA / CRMNext.

• Ensuring that customers make us their primary bank

• By managing his / her wealth Knowing about where all the customer is currently banking and moving him to our Bank

• Ensuring that customer scope is done and products targeted accordingly

• Ensure that individual customers are grouped and Customer To Group (CTG) Ratio is maintained on the portfolio

• By grouping them with their family members who already hold accounts with us

• By grouping them with their family members post selling liability products to the family members, if they do

• Enhance Values within each of the customer groups by ensuring that a/cs are activated and FDs are sold to all customers (as per profile

• Retain the customer via the experience offered.

• Use profile to track FDs in other banks and divert them into HDFC on maturity

• Tracking customer transaction to identify where funds move to and acquire those a/cs also

• Includes persuading the customer to continue and if required renew FD's

• Ensure quality of relationship while flagging. Should be capable of maintaining eligibility

• Established strong client relationships to drive business development.

• To train and induct new Tele sales officer into the team, setting them clear performance targets and objectives and then regularly monitoring their performance
• To coordinate and initiate daily briefing with the TLs and Telesales officers on Target v/s Achievement
• Agents call Monitoring and providing feedback to improve the sales
• Develop and manage good working relationships with clients, primarily insurance brokers, independent financial advisers (IFAs) and other agents
• Monitor and prepare weekly / daily reports on Target vs Achievement

• Responsible towards Customer/Client Focus
• Coordinating with the telesales team and collect the client appointment details and segregate to the respective field officer (based on respective region)
• Follow up with the field officer to cross check if he has reached the client’s location on time
• Re-fix the appointment time and date with the client whenever needed
• Coordinate with the field team and collect the client visit feedback and provide the same to the telesales team
• Conference call with the filed officer and the client and provide product features and benefits if required
• Scrutinize the received application forms and cross check with the updation and the bank details before the policy login
• Responsible to make the Verification call to the client and reconfirm if the details updated in the application form is accurate( personal details, family details, health declaration etc)
• Reminder calls to the customer on the payment date
• Focus on lapsed and renewal customers

• Responsible towards Customer/Client Focus
• Generating high quality sales leads for the business over the call and mail
• Understanding customer needs and requirements
• Focus on lapsed and renewal customers
• Excellent sales skills and a proven track record of achieving KPI
• Excellent verbal and written communications skills
• Strong interpersonal skills and an ability to build rapport with senior executives

• Making calls and convincing prospects/donors to donate or increase their donation to our client’s campaigns
• Maintaining call targets and call quality parameters set by the Team Leader
• Maintaining an ongoing relationship with prospects until they become a financial donor
• Accurately recording donor information as per format on the CRM platform appropriately disposing calls as per guidelines
• Updating/sharing clients campaign information with the prospects/donors getting the managers approval before sharing any information that is not available in the public domain
• Reporting to the manager as per reporting guidelines