Sumalatha G
Sr. Content Marketer
Tumkūr,KA
Summary
Content Marketing professional with 4+ years of experience leading full-funnel content strategy, email marketing, SEO, and influencer-driven growth across AI, SaaS, EdTech, Scholarly Publishing, and 3D Renderings. Scaled organic traffic from 15K to 40K+ monthly, increased Domain Rating from 35 to 53 through strategic link-building and outreach, and led 4 successful Product Hunt launches with 2 Product of the Day wins. Drove end-to-end influencer marketing — from creator research and outreach to affiliate onboarding and performance tracking. Ghost written thought-leadership articles to Forbes, Entrepreneur, and Fast company — also a published children’s book author.
Overview
5
5
years of professional experience
3
3
Certificates
Work History
Sr. Content Marketing Specialist
SciSpace
06.2021 - Current
- Led content marketing efforts that generated 9% of the company’s total revenue. Wrote high-ranking SEO blogs, optimized with strategic keyword research & competitor analysis.
- Contributed thought leadership articles to top outlets including Forbes, Enterpreneur, Fast Company, and others
- Spearheaded link-building initiatives, increasing DR from 39 to 51 within 10 months.
- Successfully executed influencer marketing campaigns, driving $400K+ in revenue. Created influence playbooks, executed influencer partnerships — negotiated, onboarded, and managed nanao, micro, and mega-influencers.
- Launched and managed cold outreach email campaigns (link building) with 60%+ open rates and 5%+ CTRs.
- Developed content strategy & resources that secured high-quality backlinks from universities, professors, and publishers.
- Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
- Implemented A/B testing methods to refine messaging, design elements, and distribution channels for maximum impact.
- Developed a comprehensive editorial calendar to streamline content creation and publication processes.
- Led brainstorming sessions with team members for generating fresh ideas while maintaining a cohesive brand voice.
- Tracked competitor activity closely to stay ahead of industry trends and inform strategic decisions.
- Mentored junior team members by sharing best practices, providing constructive feedback on their work, and fostering an environment conducive to growth.
- Wrote long-form articles, blog posts, interview series, co-authored articles with published authors and involved in all content works.
- Developed email marketing campaigns that drove backlinks and guest posts in top outlets.
- Coordinated and hosted product webinars & university workshops to drive brand awareness.
- Researched and evaluated potential new markets and products.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Led content seeding & link-building via HARO, guest post outreach, and high-authority sites
- Ran Product Hunt launches, handling end-to-end content & marketing execution
- Worked on Reddit & Quora marketing, organically growing engagement
- Brand reviews management, focused on Trustpilot and Capterra.
Freelance Content Writer
Freelance
10.2020 - 05.2021
- Worked on a wide range of content formats including long-form articles, microblogs, listicles, website copy, social media copies, email copies, marketing decks, and WordPress CMS updates.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Utilized writing, editing, and proofreading skills to produce engaging and error-free content.
- Performed keyword research to optimize content for SEO.
- Developed content for variety of topics, ranging from healthcare, finance, SaaS to travel, real estate, 3D renderings, and digital marketing for multiple clients.
- Formatted content to adhere to industry-specific style guides.
- Worked closely with stakeholders to gather input for refining messaging strategies that effectively communicated key benefits of products or services offered by clients. Major chunk of my writing was contributed to Biorev Studios and Biorev digital company.
- Proved successful working within tight deadlines.
Education
Bachelor's degree - Biotechnology
Sri Jayachamarajendra College of Engg.
Skills
Content Strategy & Marketing
SEO & Keyword Research (Ahrefs, SEMrush, SimilarWeb)
Link Building & Backlink Outreach
Influencer Marketing & Negotiation
Product Marketing & GTM Strategy
Email Marketing & Campaign Optimization
Content Seeding (HARO, Guest Posting, Reddit, Quora)
Scriptwriting for Product Videos
Social Media & Community Growth
WordPress, CMS & UI/UX Copywriting
Content strategy development
SEO proficiency
Competitive analysis
Brand storytelling
Influencer marketing
Google analytics
Editorial planning
Content management
Product marketing
Decision-making
SEO optimization
Certification
Content Writing Master Course
Company
SciSpace
Current Position
Sr. Content Marketing Specialist
Timeline
Sr. Content Marketing Specialist
SciSpace
06.2021 - Current
Freelance Content Writer
Freelance
10.2020 - 05.2021
Bachelor's degree - Biotechnology
Sri Jayachamarajendra College of Engg.