Sumalatha Santhosh

• Built and optimized Omnichannel advertising campaigns; work with account teams to develop customized, error-free recommendations
• Provided strategic solutions to improve campaign performance either through best practice implementation, reporting, account performance analysis and/or category expertise.
• Implemented and optimized additional Native/DSP/Premium product offerings
• Troubleshot campaign performance issues
• Executed Performs optimizations based on campaign goals, keeping advertiser performance the top priority
• Provided high quality inputs, ensures timely and open communication and showcases a high degree of ownership through any partnership
• Provided feedback and recommendations to help shape campaign strategy
• Responsible for all facets of Native/DSP/Premium campaigns
• Balanced performance and profitability
• Gained extensive knowledge in campaign Optimization, analysis and reporting.
• Developed strong communication and organizational skills through working on group projects.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Developed strong organizational and communication skills through client facing.
• Learned and adapted quickly to new technology and software applications.
• Worked flexible hours across night, weekend and holiday shifts.
• Applied effective time management techniques to meet tight deadlines.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Developed and maintained courteous and effective working relationships.

• Advertising campaign execution and management were my core responsibilities.
  Co-ordinating & obtained creative materials, and scheduling and launching of advertising campaigns on Day-to-day basis.
  Handled troubleshooting assistance and guidance for testing and scheduling advertising campaigns, as well as troubleshooting creative and operations-related issues for all campaigns
  Skilled in Building, trafficking and scheduling creative assets (img/HTML/3rd PTY tag) to UI.
  Reviewing advertising creative material against Yahoo! Specifications and policies.
  Performing requested revisions to campaign for optimization purposes.
  Performing credits requested to campaigns as appropriate.
  Performing revisions requested for revenue recognition purposes.
• Created and presented real-time reports on current market conditions to upper management.
• Provided technical support regarding creative and product capabilities.
• Partnered with account management team to intake and review ad and QA campaign inventory for accuracy and completeness.
• Generated and reviewed reports to address delivery issues and issue optimization recommendations.

• Thorough understanding of content publishing guidelines
• Expertise is verifying legal sponsors of content
• Handling operations
• Queue monitoring
• Client correspondence
• Ensuring teams are up-to-date with the process knowledge
• Cascading process updates through mails/huddles/KCs etc
• Training and certification of new hires on process
• Ensuring smooth transition of new hires to production
• Creating Quarterly & Monthly Business review decks to be presented to the client
• Creating SOPs and validating it with the client
• Cross trained on other sub-processes within parent process
• Documentation of process related activities
• One-on-one review with team members to ensure transparency and discussion of individual performance
• Played an active role in smooth transition and stabilization of the process
• Collaborated with team to define business requirements for organizational processes, achieve productivity standards, and adhere to accuracy standards.
• Identified and resolved process issues to drive optimal workflow and business growth.
• Performed quality assurance checks on transactions and account actions to assess compliance with state and federal regulations.
• Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes.

Worked as a search quality analyst (Hong Kong and

US Yahoo! Search Market)

• Worked well in a team setting, providing support and guidance.
• Skilled at working independently and collaboratively in a team environment.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Delivered services to customer locations within specific timeframes.

• Worked extensively as a process trainer and a search enhancement editor with the Content Editorial Review team of Yahoo! Search Marketing.
• Fair knowledge of account creation, bidding and budget, and advertising process of Yahoo! SM
• Good understanding of client objectives like Return on investment and cost per click, demographic specific advertising.
• Good knowledge of various tools and techniques of Content Review and some of the other Yahoo! processes (Ex. Display, FT and QC)
• Worked closely with the production teams to monitor and evaluate

performance of the teams and thus enhance training techniques

and other parameters.

• Designed and modified existing training methods by incorporating

Relevant and up-to-date data and training techniques.

• Was a part of the team sent to Burbank, CA for a new project platform training (Panama) Yahoo! Search Marketing, and played a key role in the launch and successful execution of the same within the existing teams.
• Determined change management needs and defined behaviors for effective program management.
• Generated monthly metric reports, interpreted results and developed processes and solutions.
• Led methodology development to outline basic process parameters for operations.
• Spearheaded organizational development efforts, incorporating macro-level business process enhancements.

Customer support for billing department of UnitedOnline (NetZero and

Juno ISP services) of Californian market.

• Listened to customers' questions and concerns to provide answers or responses.
• Built strong relationships with field operations team to support business development opportunities and improve service.
• Offered free products or services to pacify irate or unsatisfied customers.
• Managed customer service effectiveness by monitoring performance and assessing metrics.