Years of professional experience
Suman Bhowmick
Head Events Development
BENGALURU,KARNATAKA
Summary
I have always believed that value creation is the key essence in sales and business development transforming a hard- selling graph into a demand and supply one. Over the past 16 years, I have made a successful track record of creating value for customers which has helped me play pivotal roles with leadership opportunities for conceptualising, launching new concepts and scaling existing exhibitions, conferences and virtual events globally in Future Technology, Future of Work, Future of Mobility, Manufacturing, Building materials, Architecture and Design sectors. I love to go wherever my work takes me and like creating success stories and experiences which will last a lifetime.
Overview
15
15
6
6
Years of post-secondary education
4
4
Language
10
10
Years of experience in a leadership role
Work History
Head Events Development
THE INSTITUTION OF ENGINEERING AND TECHNOLOGY, IET INDIA
Bengaluru, Karnataka
04.2018 - Current
- I lead the portfolio of events for IET in India and South East Asia generating over INR 50M (650k USD) revenue.
- Through these events IET provides a global knowledge network and thought leadership to facilitate the exchange of ideas and promote the positive role of science, engineering and technology in the world
- Conceptualise, develop, manage and execute physical, virtual and hybrid events and make them sustainable and scalable
- Created and developed the most important and neutral events platform in the region with flagship physical events like 3 editions of IoT India Congress, The Future of Work, 50 episodes of virtual events like the IET Digital Conversations and hybrid events like Future Tech Congress
- These events saw combined attendees of over 15000 from 52 countries, 78% of which were CXOs and decision makers from 20 industries
- Created and consulted thought leadership think-tanks of over 150 CXOs in areas of Future Technology, Mobity and Future of Work
PORTFOLIO DIRECTOR - INDUSTRY FAIRS
THE INTERNATIONAL COLLABORATIVE PTE
Mumbai, Maharashtra
09.2017 - 03.2018
- Worked with global trade fair organisers to add value to their existing and new launch projects in the region
- Bring our relationships and network connects in Asia to Global Events and help organisers with their Go-To Market strategy in new and emerging markets in India and Asia
- Oversaw the portfolio for leading technology and industry fairs organised by Thinc and Messe Frankfurt India.
- Launched the first event in India to have traditional manufacturing and technology merge under one roof digitising the traditional manufacturing systems in the country called Future Factory
- Oversaw sales, marketing, conference production and operational activities for the entire event
VICE PRESIDENT - BUSINESS DEVELOPMENT
HANIVER MILANO FAIRS INDIA - DUETSCHE MESSE
Mumbai, Maharashtra
04.2016 - 09.2017
- Lead the CeBIT India event making it a leading IT, ICT Annual Trade Exhibition held in Bangalore, India with over 200 exhibitors, 9000 delegates from 9 countries
- I took over this project as Event Director and helped the event achieve profitability in its third year of running – 2016, having broken even in the past year – 2015
- Maximized yield (sales revenue per square meter) to Euro 250.
- Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
- 40% increment in total revenue and 30% in gross profit per transaction with 60% increment in visitor turnout in a year’s time over the past years.
- 58% retention from the previous average of 22% in the past two years (industry average retention for exhibitions in India is between 30 to 35%).
- Built a strong contributing global agents’ network.
- Re-worked the visitor promotion strategy to reach influential decision makers directly through direct marketing actions and cultivating personal relationships through effective 360-degree marketing
GENERAL MANAGER - BUSINESS DEVELOPMENT
ASIAN BUSINESS EXHIBITIONS & CONFERENCES PVT LTD - ITE PLC
Mumbai, Maharashtra
04.2011 - 04.2016
- Was responsible to set up presence and business in the north and east regions growing the events portfolio from 1 to 7 events
- Oversaw 22 exhibitions and 15 conferences in a span of 5 years generating revenues over INR 100 CR (USD 135 M)
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans
- 225% sales revenue growth with an average of 78% client retention and steady growth in delegate number at an average of 55% year on year
SOFTWARE EXECUTIVE BUSINESS DEVELOPMENT AND ANALYSIS
ICICI INFOTECH
Mumbai, Maharashtra
07.2007 - 01.2010
- Acted as an interface for the international and national business users and software development team, engaging in requirement gathering & analysis for mainly Banking Domain projects, business development, periodic performance reports and monitoring improvement in Application Domain.
- Was accountable for completing sales objectives and general quality of service.
CUSTOMER CARE EXECUTIVE AND QUALITY EVALUATOR
CONVERGYS INDIA PVT LTD
MUMBAI, Maharashtra
04.2006 - 05.2007
- Worked for AT&T US process evaluating quality and monitoring inbound calls.
- Handled international sales for AT&T’s products in telecom services (local, interstate and international) and Internet services
Education
MBA - International Business
Birmingham City University
Birmingham, United Kingdom 01.2010 - 05.2011
Bachelor of Engineering - Mechanical
PRAVARA RURAL ENGINEERING COLLEGE
LONI, MAHARASHTRA 01.2001 - 06.2006
Skills
Strategic Planning
Websites
Accomplishments
- Setup office in the North region and grew the team at ABEC from 8 to 52 employees delivering 20 events in 4 years between 2012 to 2016
- Set up one of the first Internet of Things (IoT) lab in the region with Intel and Bosch at the CeBIT India event with Software Technology Parks India (STPI) in 2016
- Revived a failing event with Messe Frankfurt and launched the first ever smart manufacturing event in the region within 3 months while working with Thinc in 2017
- Launched the first ever India Israel Innovation Center in India with Israel. First of its kind in India and 7th in the world during the IoT India Congress in 2018
- Created a digital events platform within a week of turnaround time during Covid-19 at the IET which became the most attended digital platform with 50 events within a span of 20 months during 2020-21
Failures
- Failed to create a buyer and seller meet during Acetech events in 2011 which taught me to try out different ideas which addressed the customer's need and also become a trending event
- Failed as a regional head to put up a big event in Delhi with the existing team in my first year of posting as the regional head and learned that understanding employees and customers before making changes in critical. Also that once you grow people, business will start growing
Timeline
Head Events Development
THE INSTITUTION OF ENGINEERING AND TECHNOLOGY, IET INDIA
04.2018 - Current
PORTFOLIO DIRECTOR - INDUSTRY FAIRS
THE INTERNATIONAL COLLABORATIVE PTE
09.2017 - 03.2018
VICE PRESIDENT - BUSINESS DEVELOPMENT
HANIVER MILANO FAIRS INDIA - DUETSCHE MESSE
04.2016 - 09.2017
GENERAL MANAGER - BUSINESS DEVELOPMENT
ASIAN BUSINESS EXHIBITIONS & CONFERENCES PVT LTD - ITE PLC
04.2011 - 04.2016
MBA - International Business
Birmingham City University
01.2010 - 05.2011
SOFTWARE EXECUTIVE BUSINESS DEVELOPMENT AND ANALYSIS
ICICI INFOTECH
07.2007 - 01.2010
CUSTOMER CARE EXECUTIVE AND QUALITY EVALUATOR
CONVERGYS INDIA PVT LTD
04.2006 - 05.2007
Bachelor of Engineering - Mechanical
PRAVARA RURAL ENGINEERING COLLEGE
01.2001 - 06.2006
Similar Profiles
Priyank TapariaPriyank Taparia
Head of Sales at IET India Pvt. Ltd, Engineering and TechnologyHead of Sales at IET India Pvt. Ltd, Engineering and Technology
KHANDKAR TOKY TAHMIDKHANDKAR TOKY TAHMID
Instructor at Institute of Engineering And Technology (IET)Instructor at Institute of Engineering And Technology (IET)
SUBHRANIL GHOSHSUBHRANIL GHOSH
Student Member of IET Chapter at Institution of Engineering and TechnologyStudent Member of IET Chapter at Institution of Engineering and Technology