Suman Kumar
Gurugram
Summary
Dynamic sales leader with over 10 years of experience in the liquor industry, excelling at ASPRI/VINSPRI Distributors Pvt. Ltd. Proven track record in exceeding sales targets and building strong distributor relationships. Expertise in sales strategy and data analysis drives market expansion and brand growth. Adept at fostering team development and customer engagement.
Overview
20
20
years of professional experience
Work History
Area manager sales (State Head)
ASPRI/VINSPRI Distributors Pvt. Ltd. (VBev)
Gurugram
02.2024 - Current
- Handling the premium brands, such as Jägermeister, The Dalmore, Jura, and Mateus, etc.
- Responsible for the business unit of Haryana (L1BFs/On trade/Off trade).
- Ensure the availability of products in L1BF, L1, and L2.
- Achieve targeted sales volume.
- Identify, appoint, and manage distributors in new and existing areas.
- Responsible for the timely collection and follow-up for C forms.
- Brand building, marketing, and sales promotion events and activities.
- Establishing focus and learning for the team, implementing strategy, and developing new markets.
- Setting up sales targets for the team—product-wise/territory-wise.
- Collect and convey feedback to management on all aspects of the business (Including product quality, pricing, supply situations, competition activities, schemes, etc.).
- Ensure competition analysis and positioning of products.
- Supervise and ensure product training (Field staff and Retail staff).
- Execution of new product launch and feedback.
- Data Management and Timely submission of Reports.
- Team Management and Developing Team for long run.
Sales Head
ADS (RITZANIA LIQOMART PVT LTD)
Gurugram
04.2023 - 02.2024
- Responsible for the overall sales and promotion of the company's imported liquor portfolio for pan-India.
- Seeking and partnering with well-established distributors, state-wise.
- Responsible for the excise cost card and other label registration processes in the different states.
- Responsible for making the price/expense strategy for the states.
- Responsible for the brand launch in the state.
- Responsible for implementing all ATL, BTL marketing strategies to grow and sustain a long-term business.
Business development manager
MONIKA ALCOBEV LTD (Formerly Monika Enterprises)
Gurugram
07.2021 - 03.2023
- Responsible for sales and business development in Haryana (L1BFs, on trade, off trade).
- Trained and mentored junior staff on best practices for business development initiatives.
- Developed strategic partnerships with key stakeholders in the beverage industry.
- Developed and implemented strategies to increase sales and market share.
- Coordinated promotional events to increase brand awareness and customer engagement.
Area sales manager
UNITED BARONS
Delhi
09.2020 - 06.2021
- Sales and Marketing of HoReCa, Retail and Corporation, Launching new products, distributors appointment, planning and execution.
Area Manager –Institutional Sales (HoReCa)
WHISKIN SPIRITS PVT LTD/JBL
Delhi
09.2015 - 08.2020
- Company Overview: NEW DELHI
- Develop and execute strategic plan to achieve sales targets to expand the company's customer base
- Own and deliver on sales revenue goals- Manage and grow existing customer’s base
- Acquire new customers through active prospection.
- Implement the sales action plan, review, and analyse variances periodically and initiating corrective actions to ensure achievement of targets.
- Develop and leverage long term partnership relations (internal and external).
- Coordinate the execution of marketing plan in their area for promotion events, Customer Innovation Days, promotional offers, etc.
- Reporting and MIS (visits, activities, results, market conditions, customers product and service needs, competitive activities)
- Yearly and Quarterly Sales Forecasting of all the products-Present Sales Study Competitors Sale, Key Customers Study, Consumer Base Study, Forming a strategy.
- NEW DELHI
Area Manager –Institutional Sales (HoReCa)
BIRA91/CERANA BEVERAGES PVT LTD
Delhi
06.2014 - 09.2015
- Company Overview: (INDIA’S LEADING BEER), NEW DELHI
- Brand management, Channel management, Distributor management, SKU Planning, POS, Scheme Management, Institutional sales
- (INDIA’S LEADING BEER), NEW DELHI
Management Trainee
DEVYANI INTERNATIONAL LIMITED (DIL)
Gurgaon
07.2013 - 08.2013
- Company Overview: GURGAON
- Brand promotion, BTL Activities (For VAANGO Food Division)
- CRM, Advertising, public relations, organizing events
- GURGAON
Asst. Manager –Sales
STANDARD CHARTERED (SCFL)
New Delhi
06.2011 - 03.2012
- Company Overview: NEW DELHI
- Corporate Sales, Channel Activation, Prospecting SME'S, Cold calling, Client relationship management
- NEW DELHI
Sales Manager
INSURANCE AND BANKING (ING/BARCLAYS/ICICI)
New Delhi
12.2005 - 01.2011
- Company Overview: NEW DELHI
- Team Management, Prospecting, Objection handling, Making Presentations
- NEW DELHI
Education
MBA - Marketing & Finance
IMM (Institute of Marketing & Management)
New Delhi03-2014
Bachelor of Arts - Arts Education
School of Open Learning
Delhi06-2005
Associate of Science - Science Education
Bihar Intermediate Education Council
Patna, Bihar02-2001
Matriculation -
Bihar School Examination Board
Patna, Bihar02-1998
Skills
- 10 years of experience as a liquor industry professional with a strong background in sales and marketing, proven ability to build and maintain relationships with clients, and exceed sales targets; I have knowledge about various liquor products and industry trends, and I am seeking a sales position in the industry
Specialized in:
- Sales strategy
- Distributor management
- Customer relationship management
- Data analysis
<Enter your own>
Age: 39
Internship
DEVYANI INTERNATIONAL LIMITED (DIL), GURGAON, Management Trainee, 2013-07-01, 2013-08-01, Brand promotion, BTL Activities (For VAANGO Food Division), CRM, Advertising, public relations, organizing events
Educational
PGDM (Marketing & Finance), IMM (Institute of Marketing & Management), New Delhi, B.A., School of Open Learning, Delhi University, Intermediate, Bihar Intermediate Education Council, Patna, Bihar, Matriculation, Bihar School Examination Board, Patna, Bihar
Achievements And Extra Curricular Accolades
- Got a charge of State Head in 6 months’ time in Monika Alcobev Ltd.
- Introduction, distribution, marketing, promotion, and collection for India's first craft whisky 'whiskin craft'.
- Successfully introduced a new brand into the Delhi and Haryana market.
- Introduced and established the world class beers in Delhi and Gurgaon like Chimay, Duvel, Estrella Damm. (Bira91)
- Successfully penetrated all over a new Belgian beer called Bira91 to the Indian market in drafts and bottled segment.
- This involved following Brand management, Channel management, Distributor management, SKU Planning, POS, Scheme Management, Institutional sales.
- Third position- AD-MAD, Inter College Competition
- Best Performance reward- Bharti-Axa Life
- Best performance reward (Sony Handy CAM) by National Sales Manager- Barclays Bank PLC
- Best performance reward (Pulsar Bike) by national sales manager- ICICI Bank
- Excellence Award in ICICI Bank for achieving best target
Affiliations
- Ethical gardening
- Yoga
Accomplishments
- Received several awards and recognition for target achievement and business analysis
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Area manager sales (State Head)
ASPRI/VINSPRI Distributors Pvt. Ltd. (VBev)
02.2024 - Current
Sales Head
ADS (RITZANIA LIQOMART PVT LTD)
04.2023 - 02.2024
Business development manager
MONIKA ALCOBEV LTD (Formerly Monika Enterprises)
07.2021 - 03.2023
Area sales manager
UNITED BARONS
09.2020 - 06.2021
Area Manager –Institutional Sales (HoReCa)
WHISKIN SPIRITS PVT LTD/JBL
09.2015 - 08.2020
Area Manager –Institutional Sales (HoReCa)
BIRA91/CERANA BEVERAGES PVT LTD
06.2014 - 09.2015
Management Trainee
DEVYANI INTERNATIONAL LIMITED (DIL)
07.2013 - 08.2013
Asst. Manager –Sales
STANDARD CHARTERED (SCFL)
06.2011 - 03.2012
Sales Manager
INSURANCE AND BANKING (ING/BARCLAYS/ICICI)
12.2005 - 01.2011
MBA - Marketing & Finance
IMM (Institute of Marketing & Management)
Bachelor of Arts - Arts Education
School of Open Learning
Associate of Science - Science Education
Bihar Intermediate Education Council
Matriculation -
Bihar School Examination Board
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