SUMAN ROY

Mission: To assist the Regional Manager in leading, directing and motivating the sales team in order to achieve the overall corporate sales objectives in General Trade, Modern Trade, Horeca & Enterprise Channels.

General Trade- JD

Sales Management: Developing sales strategies to achieve or exceed sales targets for the assigned territory. This includes setting sales goals, analyzing sales data, and monitoring performance metrics.

Distribution Management: Managing the distribution network within the assigned territory to ensure products are available in the right quantity and at the right locations to meet customer demand.

Relationship Building: Building and maintaining strong relationships with key accounts, distributors, retailers, and other stakeholders in the supply chain to drive sales and foster long-term partnerships.

Market Analysis: Monitoring market trends, competitor activities, and consumer behavior to identify opportunities for growth and to stay ahead of the competition.

Team Management: Leading and motivating a team of sales representatives or field staff to ensure they are effective in achieving sales targets and objectives.

Training and Development: Providing training and guidance to the sales team to enhance their product knowledge, selling skills, and overall performance.

Budget Management: Developing and managing the sales budget for the territory, including forecasting sales, tracking expenses, and optimizing resources to maximize profitability.

Reporting: Preparing and presenting sales reports to senior management, providing insights into sales performance, market trends, and areas for improvement.

Modern Trade- JD

• Develop relationships with key accounts / customers, build relationships with clients to establish new contracts.
• Also, develop strong relationships with different departments to ensure everyone is working toward in the same targets and goals.
• Managing listing in local key accounts, running of monthly promotions in all accounts as per directions from Management.
• Create plans for business growth with measurable result as short term.
• Develop risk assessments human, team and Sub-distribution toward commercial efforts.
• Financial planning and budgeting is an important aspect.
• Setting Customers appointments.
• Handle PO.
• Develop and arcuate channel/ sub-channel activities.
• Coverage increment channels and cooperate direct and indirect.
• To ensure that the team is reporting Short expiries 3 months in advance and to take necessary action for the liquidation.
• Sales Force training, assessment and control.
• Forecasting (Ensuring that sales volume, sales promotions plan, implementation, distribution, displays, in market credit and shelf space (facings) objectives are met)
• Understand about stock situation.
• Other tasks assigned by direct manager.
• Ensuring 100% fill rates to MT accounts by managing stocks at distributors and right forecasting.
• Handling Trade Activation for MT Accounts for Merchandising Activities like new launches, Visibility and Promotions conducted at the account level.

Horeca & Enterprise Channels- JD

- Delivering the sales objectives of volume, value, market share and in-store execution; and acquiring new food service accounts across the HORECA channel
- Mapping the requirement of HORECA business providing best products and services and achieving profitability growth
- Expanding company product business in HORECA segment
- Defining monthly and quarterly plans to drive volume, value, market share and activation in the region
- Driving businesses via B2B sales
- Developing different HORECA channels
- Taking appointment of Stockiest/distributor & managing a team
- Maintaining relations with existing clients and creating new clients as well
- Collating data and preparing reports to track various parameters e.g. sales efficiency, sales achievement
- Working closely with Purchase, Production, Logistics, Costing, and Marketing Department to ensure the availability of the product
- Visiting key customer & representing the company product range
- Handling customer complaints at all levels
- Dealing with five star hotels, restaurant chain, bakery segment, airport, catering, embassy, hospitals, cinemas
- Being responsible for the assigned region(NE & NB)

Mission: Responsible for making sure that relevant policies and procedures are in place to enable the development, delivery, monitoring and evaluation of all Business Operational activities undertaken by the company also in charge of supervising and coordinating the activities of junior staff.

• Handling sales through distributors to MT retail accounts like Big Bazaar, Vishal Mega Mart, First Cry, Amazon Etc
• Negotiation and generation of PO's from local buying managers thru team or self
• Servicing of PO's in coordination with supply chain for Stocks
• Ensuring 100% fill rates to MT accounts by managing stocks at distributors and right forecasting
• Reconciliation of local sales promotions budgets/ Invoices with coordination from Accounts and Finance team
• Handling team of Visibility Team Leaders, Merchandisers, ISM's & Promoters across NEC
• Provide training to team from time to time as per companies norms about merchandising & marketing policies
• Ensuring that proper implementation of company's plans are being effectively positioned in the market which helps in establishing brand value
• Maintaining a check that all Merchandising & Visibility devices of company are properly placed in stores
• Maintaining reports, data's & to keep a close watch on competitors merchandising policies.

• Looking after Modern Trade & Institutional Trade across Guwahati
• Identify Potential Clients, Decision makers within the clients Organization
• Plan approaches and pitches, work with team to develop proposals that speaks to the client's needs, concerns, and objectives
• Meeting, Presentation, Close & Confirm
• Ensure smooth delivery of products timely
• Preparing & Maintaining reports
• Achieving monthly targets, having a close look on credits
• Maintaining CRM.

• Call & set up appointment on a daily basis,& meet pre-defined set of prospective clients on a daily basis
• Achievement of weekly sales targets
• Ensure strict adherence of sales process & internal procedures
• Deal with signing authority/CEO of SME's & Corporate Clients