Suman Paul
Kolkata
Summary
Dynamic digital marketing strategist with a proven track record at CFX Technologies, excelling in performance marketing and SEO. Adept at crafting innovative marketing strategies that drive engagement and growth. Recognized for leadership and collaboration, successfully managing teams to achieve significant business results. Passionate about leveraging data-driven insights to enhance brand visibility.
Overview
14
14
years of professional experience
Work History
Mentor
IIT Bombay
Mumbai
10.2022 - Current
- Participate in a joint online/offline orientation session with a young entrepreneur to establish and launch the mentoring relationship
- Meet regularly in person with the young entrepreneurs to discuss business progress
- Work with the young entrepreneur to identify and reflect on specific goals and actions needed in order to successfully run a business
- Help the young entrepreneur to identify other sources of support as appropriate
- Provide encouragement to sustain the young entrepreneur's motivation
- Recognize and celebrate progress as it is made
- Submit quarterly reports to e Cell, IIT Bombay regarding the status of the relationship and business progress
- Understand and adhere to the policies and procedures of Entrepreneurial Cell
Head - Digital Marketing
CFX TECHNOLOGIES LIMITED
Chennai
08.2022 - Current
- Company Overview: Coinfantasy.io
- Craft digital or online marketing strategies, develop SEO, SEM, SMM, Performance marketing campaigns (Google ads, Facebook ads, Programmatic Ads, Native ads, etc..), affiliate campaigns, and thus contribute towards the increase in business
- Manage various existing performance marketing channels and also initiate and implement measures to explore new channels.
- Create and manage quality content on relevant online platforms to attract the correct audience and keep them engaged.
- Extensively involved in budgeting and planning of the company's marketing division
- Evaluate important metrics that affect the company's website traffic, online campaigns, and target audience
- Strategize and implement new digital marketing possibilities and also work constantly towards improving the currently existing options and techniques
- Obtain and constantly work on the feedback being received on the current digital marketing platforms
- Communicate with our PR firm and other external parties
- Experiment continuously with creativity & design to drive ROI
- Track, measure, and work on the results obtained from SEO and SEM strategies and accordingly formulate effective measures
- Manage teams and work closely with various internal as well as external stakeholders
- Coinfantasy.io
Visiting Faculty- Digital Marketing
Sunstone University
Guwahati
07.2022 - 07.2023
- Preparing training material (presentations, worksheets Quiz, Question Papers, etc).
- Train on planning and execution of all digital marketing concepts.
- Conduct Sessions on the following: SEO/SEM, Web & Graphic Designing, Marketing database, email, Training on Google Ads, WordPress Development, and Website Optimization(On-page SEO).
- Training in Sales, Support & Outreach technologies
- Social media display advertising campaigns, blogging, and social media marketing.
- Training of the following skills: Facebook Marketing, Website Marketing, Google ads, Business Growth, Search engine, Instagram, Graphic designing(Canva), Email & Internet, Social Media, Blogging, Twitter, YouTube, Affiliate Marketing
CMO
Subham Hospital & Diagnostic Centre Pvt. Ltd.
Cooch Behar
01.2022 - 08.2022
- Business Profile Views increased by 220.8% | Searches triggered by +807.3% | Ranked no 1 in Google SERP with the prime keyword 'hospital near me'
- To formulate a brand plan and propose various Marketing strategies in accordance with the corporate policy for the hospital brand.
- SEO: Local SEO (NAP), On-page, Off-page & Technical
- Advertisement (Facebook ads, Google Ads)
- SMM Major Social Medias.
- To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochures, and other related materials. These shall include the content, design, creativity, proofreading, etc.
- To plan & execute the various activities planned as per the phase wise Marketing plans, for example, CMES, Workshops Camps, Patient Education Program, Life - Style Management Program Etc.
- To carry out Research activity related to marketing plan evolved.
- To explore newer geographical area new markets, for customer target for hospital.
- To explore new product (Health packages, Subscriptions, etc.) feasibility for business plan.
- To do regular fieldwork to understand and develop sound marketing plan.
- Monthly detailed report of the activity should be submitted to the management
- Weekly progress report should be submitted in brief to management about the activities assigned.
Chief Marketing Officer
Ability Games Ltd.
Kolkata
12.2018 - 01.2022
- 11wickets Highlights: 5+ Million Registered Users | 400,000+ User teams a month | 20,000+ Average Active Daily Users | 20% Repeat Customer Rate
- Team Managed: 8 Teams 40+
- Lead the Marketing, Public Relations, and Event Planning Departments in the development and execution of marketing initiatives, communications, events, and campaigns that elevate the Company brand
- Develop a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization's strategic objectives
- Create internal synergies to expand brand exposure and leverage relationships with internal and external business partners
- Conduct a thorough analysis on marketing ROI and successfully develop cost effective solutions
- Develop and implement the organization's multi-channel, multi-segment marketing campaign based on industry-leading insight
- Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition
- Ensure the firm has a coherent and consistent branding strategy while recognizing and addressing the needs of specific business units and understanding the audiences of those business units
- Spearhead the creation and maintenance of the organization's digital footprint, while effectively utilizing SEO, SEM
- Perform other duties as required and assigned
Digital Marketing Strategist
eWay Corp (Formerly known as Pyreon Softwares Pvt. Ltd.)
Kolkata
05.2018 - 12.2018
- Researched keywords relevant to marketing efforts of clients.
- Managed a team of marketing professionals to ensure the success of marketing campaigns.
- Introduced scheduled targeted email marketing programs.
- Tracked, analyzed, and reported data on digital marketing campaign performance.
- Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones.
- Coordinated mailings, marketing materials, and website content.
- Assisted in the creation of graphic materials for the use of the marketing department.
Digital Consultant
Elance.com
Kolkata
09.2013 - 04.2018
- Contributed to brainstorming sessions involving the design, conception, and creation of new digital content.
- Remained dedicated to emerging technology and the latest digital marketing concepts.
- Outlined problem areas and created real solutions.
- Helped to devise a new business model, and steps to support it.
- Developed unique content for a variety of clients sites to improve presence and brand awareness.
- Empowered team synergy and a positive workflow.
- Effectively communicated and collaborated with other marketing team members.
Data Analyst
Oracle India Pvt. Ltd.
Bengaluru
09.2011 - 08.2013
- Always enlisted customer-service approaches.
- Effectively managed teams of business process consultants.
- Worked collaboratively with designers to develop interactions and user flows.
- Worked with a commitment to precision and a strong attention to detail.
- Provided tutorials on current data management techniques including assisting with analysis and providing technical recommendations on study software.
- Thoroughly analyzed records of present and past operations.
- Worked with impeccable attention to detail and a commitment to excellence.
Education
Doctorate of Business Administration -
Swiss School of Business
05.2020
Certification in Digital Strategy -
Judge Business School (University of Cambridge)
05.2018
ECPDM -
Indian Institute of Management, Kashipur
Kashipur05.2017
B-Tech - Information Technology
WBUT
Durgapur05.2009
Skills
- Performance marketing
- Marketing automation
- Search engine optimization
- Marketing strategy
Personal Information
- Date of Birth: 06/19/87
- Nationality: Indian
Languages
- Bengali
- Hindi
- English
References
References available upon request.
Disclaimer
I solemnly declare the information mentioned herein is true and correct to the best of my beliefs.
Engagements
- Mentor, IIT Bombay, 10/01/22
- Guest Speaker, IIT Kharagpur, 10/01/22
- Chief Judge, Startup Pitching, IIT Kharagpur, 10/01/22
- Keynote Speaker, 2019 Marketing Summit, IIM Kashipur, 08/01/19
- Speaker, ETBrandEquity.com Gaming Summit, 06/01/21
- Speaker, IAMAI | GATO 2021, 09/01/21
- Speaker, The Ortus Club - Executive Knowledge Sharing, Singapore, 01/01/22
Tools Used
SEMRush, ahref, Spyfu, Moz, Similarweb, Canva, Ubersuggest, invideo, Answer the Public, CleverTap, Optimove, Hotjar, hootsuite, Moengage, Google Analytics, Adobe Analytics, Singular, Firebase, Trackier, Google Ads, Facebook Ads, Linkedin Ads, MGID, Taboola, Adsterra, Propeller Ads
Timeline
Mentor
IIT Bombay
10.2022 - Current
Head - Digital Marketing
CFX TECHNOLOGIES LIMITED
08.2022 - Current
Visiting Faculty- Digital Marketing
Sunstone University
07.2022 - 07.2023
CMO
Subham Hospital & Diagnostic Centre Pvt. Ltd.
01.2022 - 08.2022
Chief Marketing Officer
Ability Games Ltd.
12.2018 - 01.2022
Digital Marketing Strategist
eWay Corp (Formerly known as Pyreon Softwares Pvt. Ltd.)
05.2018 - 12.2018
Digital Consultant
Elance.com
09.2013 - 04.2018
Data Analyst
Oracle India Pvt. Ltd.
09.2011 - 08.2013
Doctorate of Business Administration -
Swiss School of Business
Certification in Digital Strategy -
Judge Business School (University of Cambridge)
ECPDM -
Indian Institute of Management, Kashipur
B-Tech - Information Technology
WBUT
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