Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Sumanth Yalamanchili

Bangalore

Summary

Strategic Growth and Marketing Leader with 6+ years of experience in demand generation and content-driven growth across EdTech, hospitality, and manufacturing. Skilled in developing growth functions, executing comprehensive acquisition strategies, and aligning marketing with product innovation. Demonstrated success in scaling businesses through data-driven experimentation and performance marketing. Strong ability to collaborate across teams and engage stakeholders in dynamic, high-growth environments.

Overview

7
7
years of professional experience

Work History

Strategy Consultant

MHD Hospitality
Bangalore
01.2024 - Current
  • Executed go-to-market strategies for new restaurant ventures, aligning product positioning and promotions to enhance customer acquisition.
  • Led brand-building campaigns and hyperlocal partnerships, achieving 30% increase in foot traffic and sustained customer engagement.
  • Designed pricing and promotional experiments, boosting revenue per customer by 18% and overall revenue by 20% month over month.
  • Developed operational models integrating supply management, cost control, and marketing strategies into a unified growth plan.
  • Utilized structured experimentation and real-time analytics to foster continuous improvement in customer engagement and retention.

Business Strategy Manager

Think & Learn Pvt. Ltd.
Bangalore
06.2022 - 12.2023
  • Spearheaded national go-to-market strategies for new learning products, integrating marketing insights to drive regional adoption.
  • Executed content-driven demand generation strategies, resulting in fivefold increase in regional revenue.
  • Managed performance marketing campaigns focused on ROI, achieving ₹48 crore in annual savings through policy optimization.
  • Led customer segmentation and market sizing efforts, enhancing campaign targeting and personalization.
  • Reduced outstanding receivables by 30% by aligning growth projections with finance operations.

Business Development Manager

Think & Learn Pvt. Lt (BYJU'S)
Bangalore
07.2020 - 05.2022
  • Achieved 75% increase in conversions by aligning content strategy with market segmentation and analytics.
  • Collaborated with product and marketing teams to develop promotional messaging for user journey stages.
  • Implemented SOPs and CRM workflows to enhance customer acquisition and retention initiatives.
  • Supported campaign design and audience targeting through Google Analytics and CRM dashboards.

Business Development Associate

Think & Learn Pvt. Ltd. (BYJU'S)
Bangalore
08.2019 - 06.2020
  • Exceeded sales targets by 50% through targeted marketing campaigns and webinars.
  • Collected and analyzed user feedback to enhance acquisition funnels and engagement.
  • Conducted product walkthroughs to educate potential customers effectively.

Business Development Executive

SV Equipments Pvt. Ltd.
Hyderabad | Apr 2018 – Jul 2019
04.2018 - 07.2019
  • Formulated and executed market entry strategies for industrial products in pharma and biotech sectors.
  • Drove B2B demand generation through tailored outreach and solution selling strategies.

Education

B.Tech - Mechanical Engineering

Nitte Meenakshi Institute of Technology
Bangalore, India
05-2023

Product Management Program - Product Management

Indian School of Business (ISB)
Hyderabad, India
05-2023

Skills

  • Demand generation and content growth
  • Funnel optimization and campaign design
  • Marketing leadership and brand building
  • Acquisition and retention strategies
  • Cross-functional collaboration
  • Product marketing and launch strategy
  • A/B testing and market segmentation
  • Web analytics expertise
  • CRM and campaign tools proficiency
  • Excel and SQL skills
  • Stakeholder management and team leadership
  • Internal collaboration and external partnerships
  • Multilingual: English, Hindi, Telugu, Tamil, Kannada, Urdu

Accomplishments

🏆 Achiever Award (3x) – Top performer across three consecutive cycles.

🏅 Ultimate Guide Award – Recognized for exceptional mentorship and leadership.
Improved response efficiency – achieved 95% FTR and cut CES from 2 to 1.1 in six months

🔝 Top 10 BDA PAN India – Ranked among the top 10 nationwide in performance.

Timeline

Strategy Consultant

MHD Hospitality
01.2024 - Current

Business Strategy Manager

Think & Learn Pvt. Ltd.
06.2022 - 12.2023

Business Development Manager

Think & Learn Pvt. Lt (BYJU'S)
07.2020 - 05.2022

Business Development Associate

Think & Learn Pvt. Ltd. (BYJU'S)
08.2019 - 06.2020

Business Development Executive

SV Equipments Pvt. Ltd.
04.2018 - 07.2019

B.Tech - Mechanical Engineering

Nitte Meenakshi Institute of Technology

Product Management Program - Product Management

Indian School of Business (ISB)

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Sumanth Yalamanchili