Sumanth Yalamanchili
Bangalore
Summary
Strategic Growth and Marketing Leader with 6+ years of experience in demand generation and content-driven growth across EdTech, hospitality, and manufacturing. Skilled in developing growth functions, executing comprehensive acquisition strategies, and aligning marketing with product innovation. Demonstrated success in scaling businesses through data-driven experimentation and performance marketing. Strong ability to collaborate across teams and engage stakeholders in dynamic, high-growth environments.
Overview
7
7
years of professional experience
Work History
Strategy Consultant
MHD Hospitality
Bangalore
01.2024 - Current
- Executed go-to-market strategies for new restaurant ventures, aligning product positioning and promotions to enhance customer acquisition.
- Led brand-building campaigns and hyperlocal partnerships, achieving 30% increase in foot traffic and sustained customer engagement.
- Designed pricing and promotional experiments, boosting revenue per customer by 18% and overall revenue by 20% month over month.
- Developed operational models integrating supply management, cost control, and marketing strategies into a unified growth plan.
- Utilized structured experimentation and real-time analytics to foster continuous improvement in customer engagement and retention.
Business Strategy Manager
Think & Learn Pvt. Ltd.
Bangalore
06.2022 - 12.2023
- Spearheaded national go-to-market strategies for new learning products, integrating marketing insights to drive regional adoption.
- Executed content-driven demand generation strategies, resulting in fivefold increase in regional revenue.
- Managed performance marketing campaigns focused on ROI, achieving ₹48 crore in annual savings through policy optimization.
- Led customer segmentation and market sizing efforts, enhancing campaign targeting and personalization.
- Reduced outstanding receivables by 30% by aligning growth projections with finance operations.
Business Development Manager
Think & Learn Pvt. Lt (BYJU'S)
Bangalore
07.2020 - 05.2022
- Achieved 75% increase in conversions by aligning content strategy with market segmentation and analytics.
- Collaborated with product and marketing teams to develop promotional messaging for user journey stages.
- Implemented SOPs and CRM workflows to enhance customer acquisition and retention initiatives.
- Supported campaign design and audience targeting through Google Analytics and CRM dashboards.
Business Development Associate
Think & Learn Pvt. Ltd. (BYJU'S)
Bangalore
08.2019 - 06.2020
- Exceeded sales targets by 50% through targeted marketing campaigns and webinars.
- Collected and analyzed user feedback to enhance acquisition funnels and engagement.
- Conducted product walkthroughs to educate potential customers effectively.
Business Development Executive
SV Equipments Pvt. Ltd.
Hyderabad | Apr 2018 – Jul 2019
04.2018 - 07.2019
- Formulated and executed market entry strategies for industrial products in pharma and biotech sectors.
- Drove B2B demand generation through tailored outreach and solution selling strategies.
Education
B.Tech - Mechanical Engineering
Nitte Meenakshi Institute of Technology
Bangalore, India05-2023
Product Management Program - Product Management
Indian School of Business (ISB)
Hyderabad, India05-2023
Skills
- Demand generation and content growth
- Funnel optimization and campaign design
- Marketing leadership and brand building
- Acquisition and retention strategies
- Cross-functional collaboration
- Product marketing and launch strategy
- A/B testing and market segmentation
- Web analytics expertise
- CRM and campaign tools proficiency
- Excel and SQL skills
- Stakeholder management and team leadership
- Internal collaboration and external partnerships
- Multilingual: English, Hindi, Telugu, Tamil, Kannada, Urdu
Accomplishments
🏆 Achiever Award (3x) – Top performer across three consecutive cycles.
🏅 Ultimate Guide Award – Recognized for exceptional mentorship and leadership.
Improved response efficiency – achieved 95% FTR and cut CES from 2 to 1.1 in six months
🔝 Top 10 BDA PAN India – Ranked among the top 10 nationwide in performance.
Timeline
Strategy Consultant
MHD Hospitality
01.2024 - Current
Business Strategy Manager
Think & Learn Pvt. Ltd.
06.2022 - 12.2023
Business Development Manager
Think & Learn Pvt. Lt (BYJU'S)
07.2020 - 05.2022
Business Development Associate
Think & Learn Pvt. Ltd. (BYJU'S)
08.2019 - 06.2020
Business Development Executive
SV Equipments Pvt. Ltd.
04.2018 - 07.2019
B.Tech - Mechanical Engineering
Nitte Meenakshi Institute of Technology
Product Management Program - Product Management
Indian School of Business (ISB)
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