Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Sumedh Singh Mandla

Mumbai

Summary

Forward-thinking CEO and Board Facing Leadership with 30+ years of cross-sector experience in Wine & Spirits, FMCG, and Hospitality. Proven track record of driving transformational growth, building global partnerships, and scaling operations across diverse markets. Adept at full P&L ownership, regulatory governance, and strategic innovation. Recognized for launching 300+ premium products, expanding into 30+ global markets, and delivering sustained double-digit revenue growth. Board-savvy, compliance-focused, and deeply networked across HORECA, retail, and international trade.

Overview

31
31
years of professional experience

Work History

Group CEO

AWS Global & VBev, India
11.2017 - Current
  • AWS Global: Spearheading Own Brands and JV for IMFL production partnerships.
  • VBev: Leading import, marketing, and distribution of luxury Wine, Spirits & Beers across South Asia.

Key Achievements

  • Built Pan-India distribution network from ground up
  • Launched Own Brands vertical with 10 International brands and secured two strategic JVs with global partners
  • Expanded portfolio to include 40+ international brands across premium categories
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Created a positive work culture, resulting in increased employee satisfaction and retention rates.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Fostered strong relationships with industry partners to expand business opportunities.
  • Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.

CEO

Grover Zampa Vineyards, India
02.2013 - 10.2017
  • Led domestic and global operations across 30+ markets. Full P&L ownership and board-level reporting.

Key Achievements

  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Streamlined business processes, resulting in increased operational efficiency across all departments.
  • Achieved 30% CAGR and tripled distribution footprint
  • Positioned GZV in Starwood Asia Pacific’s Wine of the World program
  • Won 84 international awards, elevating brand prestige
  • Expanded exports to 20+ new markets including USA, UK, Germany, and China
  • Repositioned brand portfolio and launched five new labels

CEO

Aspri Spirits Pvt Ltd, India
09.2008 - 01.2013
  • Led strategic partnerships with 55+ global brands. Oversaw Pan-India operations with 200+ team members.

Key Achievements

  • Developed a high-performance executive team for improved productivity and efficiency.
  • Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
  • Propelled the Company into India’s top 2 wine and spirits importers.
  • Introduced 300+ luxury Wine & Spirits products in four years
  • Secured listings in 5,000+ outlets across 23 cities
  • Delivered strong double-digit CAGR and national brand visibility

Co-Founder

Brandwagon & Finewinesnmore, India
01.2005 - 07.2008
  • Founded one of India’s fastest-growing Wine & Spirits companies.

Key Achievements

  • Networked with other businesses and customers to increase sales opportunities and contacts.
  • Streamlined operational processes for improved efficiency and cost reduction.
  • Established foundational processes for business operations.
  • Drove company expansion into new markets, increasing overall brand visibility and recognition.
  • Optimized supply chain operations to ensure timely delivery of products, reducing costs and improving margins.
  • Represented 40 wineries and 3 distilleries across 8 countries
  • Expanded portfolio to 140 labels within two years
  • Recognized among India’s Top 10 wine importers

Director of Beverages

Marriott International
09.2001 - 07.2004
  • Led F&B strategy for JW Marriott Mumbai and Sydney Harbour Marriott.

Key Achievements

  • Launched iconic venues including Enigma nightclub
  • Created JW Preferred Dining Card program
  • Formed Marriott India Business Council and Creativity Club

Operations Management Trainee → Banquet Manager

Taj Group / Indian Hotels Company
06.1994 - 08.2001
  • Taj Mahal Hotel, Mumbai, Fort Aguada Beach resort & Taj Exotica, Goa

Education

WSET Level 4 - Wine & Spirits

Wine & Spirits Education Trust

MBA - Marketing

Pondicherry University

PG Diploma - Business Management

Jammu University

Hotel Management Degree - undefined

IHMCT Goa, National Council Pusa

F&B Management Certification - undefined

American Hotel & Motel Association

AI Career Accelerator -

Be10X
12-2025

Skills

  • Strategic Leadership & Governance
  • Global Market Expansion & M&A
  • Regulatory Compliance & Risk Oversight
  • Brand Portfolio Management & Innovation
  • Financial Stewardship & P&L Ownership
  • Board Reporting & Stakeholder Engagement
  • Talent Development & Organizational Culture
  • HORECA & Retail Channel Strategy
  • JV Structuring & International Partnerships

Awards

Chairman – Asian Wine Producers Association, Commanderie du Bontemps Honouree at Fête de la Fleur 2007 – Château Smith Haut Lafitte, Bordeaux, Among India’s first WSET Level 4 certified professionals, Certified F&B Trainer and contributor to trade publications, Guest speaker and judge at global Wine & Spirits events, Multiple awards for leadership, innovation, and brand excellence

Timeline

Group CEO

AWS Global & VBev, India
11.2017 - Current

CEO

Grover Zampa Vineyards, India
02.2013 - 10.2017

CEO

Aspri Spirits Pvt Ltd, India
09.2008 - 01.2013

Co-Founder

Brandwagon & Finewinesnmore, India
01.2005 - 07.2008

Director of Beverages

Marriott International
09.2001 - 07.2004

Operations Management Trainee → Banquet Manager

Taj Group / Indian Hotels Company
06.1994 - 08.2001

MBA - Marketing

Pondicherry University

PG Diploma - Business Management

Jammu University

Hotel Management Degree - undefined

IHMCT Goa, National Council Pusa

F&B Management Certification - undefined

American Hotel & Motel Association

WSET Level 4 - Wine & Spirits

Wine & Spirits Education Trust

AI Career Accelerator -

Be10X
Sumedh Singh Mandla