Sumeer Raina

• Based on workflow, positioning the product & services from the Sigma-Aldrich, Millipore & Merck portfolio at academic, Pharma and Industrial Testing customer segments.
• Executing & achieving year on year growth on biology portfolio especially Protein Workflow, Biochemistry, Gene-Editing, Genomics & Cell culture.
• Strengthening the customer relationship by helping to resolve their scientific challenges through technical and application support provided.
• Executing marketing activities & campaigns by delivering webinars, demos, seminars & roadshows at customer end.
• Creating a strong pipeline for NPI products based on digital tools analysis and positioning as per the customer need.
• Providing trainings on specialty products related to cell culture, proteomics & genomics platform to the sales team and distributors.
• Using business web-tools such as SFDC, FLUX, EDGE, m-INSIGHT, Redox, Google analytics, power BI & Tableau for the reporting & sales data analytics.
• Working on forecasting with team for the future order visibility.
• Finding competition strategy, positioning, and campaigns by networking at competition end/customer end.

• Doctoral Research: Topic: “Lentiviral Vector Mediated Gene Transfer as an Antiviral and Antitumoral Intervention Strategy”
• Publications: A reporter based single step assay for evaluation of inhibitors targeting HIV-1 Rev-RRE interaction: Raina S, Chande.AG, Baba. M, Mukhopadhyaya. R. (Virusdisease 2014; Jan; 25(1))
• Multiple platforms of a HIV-2 derived lentiviral vector for expanded utility. Chande AG,:Raina S, Dhamne H, Kamat RH, Mukhopadhyaya R. (Plasmid. 2013; Jan; 69(1))

Worked as Research Associate at National Institute of Immunology (NII), Delhi on a project titled "Small interference RNA (siRNA) mediated inhibition of Sperm associated antigen 9 (SPAG9) expressions in the Human cancer cell lines in-vitro and in-vivo.