Sumeet J. PEREIRA
Digital Advertising Operations Lead
Mumbai
Summary
Results-driven Ad Operations Manager with 11+ years’ professional experience, including 6+ focused on digital marketing. Proven success optimizing campaigns, managing DSPs/SSPs, and maximizing ROI through strategic media buying. Consistently exceed revenue targets and elevate client satisfaction by aligning strategies with business goals. Adept at leveraging emerging technologies to deliver scalable, performance-driven solutions in fast-paced environments.
Overview
12
12
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Ad Operations Manager
Vertoz Advertising Pvt. Ltd.
06.2024 - Current
- Oversee proprietary DSPs, ensuring optimal performance of Ad formats such as, Display, Video, Native, Push and pop-under ad campaigns.
- Spearhead client acquisition initiatives through professional platforms, systematically documenting all deals in Hubspot.
- Formulate strategic product roadmaps and coordinate with cross-functional teams to ensure timely implementation.
- Deliver comprehensive monthly revenue analyses to senior management, facilitating data-driven decision-making.
- Function as technical liaison between business and development teams, identifying platform enhancements and monitoring implementation via QuickScrum.
Ad Operations Manager
Kite Board Digital
02.2023 - 06.2024
- Directed a team of 4 Ad Operations Executives, effectively managing campaigns for 7 advertisers and 2 publishers.
- Enhanced campaign performance across multiple ad formats including tile, BNPL, push, native, and pop-up advertisements.
- Optimized CPC & CPA campaigns while maintaining conversion benchmarks, contributing significantly to revenue growth.
- Conducted precise market trend analyses to forecast spending and generate accurate revenue projections.
- Served as primary contact for US, Europe & Canada escalations, strengthening international client relationships.
- Developed comprehensive internal reporting frameworks for monitoring daily, fortnightly, and monthly profit metrics.
Assistant Manager
Hitachi Payment Services
01.2021 - 02.2023
- Efficiently managed operations for 2,032 SBI MS ATMs throughout Kerala & Tamil Nadu regions.
- Functioned as designated point of contact for all Hitachi SBI MS ATMs in assigned territories.
- Successfully led and developed a team of 12 professionals, ensuring operational excellence and regulatory compliance.
Assistant Manager
IndusInd Bank Ltd.
07.2018 - 12.2020
- Administered comprehensive ATM operations management and reporting procedures.
- Implemented strategic process improvements resulting in measurable operational efficiency gains.
- Collaborated effectively with cross-functional teams to address escalations and maintain compliance standards.
Assistant Manager - ATM Operations
IndiaIdeas.com Ltd. (Billdesk)
08.2015 - 06.2018
- Executed end-to-end ATM operations for multiple banking clients with exceptional attention to detail.
- Established robust reporting systems for continuous performance monitoring and improvement.
- Maintained productive relationships with banking partners to consistently meet service level agreements.
Credit Control & Collection Associate
Future Lighting India Pvt. Ltd.
09.2013 - 08.2015
- Administered accounts receivable processes and collection activities with high efficiency.
- Executed strategic initiatives resulting in improved cash flow and reduced outstanding balances.
- Maintained meticulous financial records while fostering positive client relationships.
Education
Master of Commerce - Accountancy
Mumbai University
Mumbai 04.2001 -
Master of Management Studies - Finance
VIVA Institute of Technology
Mumbai 04.2001 -
Bachelor of Commerce - Accounting
St. Joseph Senior College
Mumbai 04.2001 -
Skills
- Campaign Strategy & Optimization
- Media Buying & Budget Planning
- DSP/SSP Platform Management
- Team Leadership & Client Relations
- Revenue Analysis & Forecasting
- Programmatic Advertising
TECHNICAL PROFICIENCIES
Digital Marketing Tools:
- SEO Tools: BuzzSumo, Moz, SEM Rush, Google Keyword Planner, Yoast SEO
- Analytics Platforms: Google Analytics, Adobe Analytics, FB Pixel Manager
- CRM & Management: Hubspot, QuickScrum, Trello
- Social Media: LinkedIn Business Manager, Hootsuite, Sprout Social
- Design: Canva, Piktochart, Stencil
Certification
Digital Marketing Certification | Board of Technical Education Maharashtra, Mumbai
Timeline
Ad Operations Manager
Vertoz Advertising Pvt. Ltd.
06.2024 - Current
Ad Operations Manager
Kite Board Digital
02.2023 - 06.2024
Digital Marketing Certification | Board of Technical Education Maharashtra, Mumbai
06-2022
Assistant Manager
Hitachi Payment Services
01.2021 - 02.2023
Assistant Manager
IndusInd Bank Ltd.
07.2018 - 12.2020
Assistant Manager - ATM Operations
IndiaIdeas.com Ltd. (Billdesk)
08.2015 - 06.2018
Credit Control & Collection Associate
Future Lighting India Pvt. Ltd.
09.2013 - 08.2015
Master of Commerce - Accountancy
Mumbai University
04.2001 -
Master of Management Studies - Finance
VIVA Institute of Technology
04.2001 -
Bachelor of Commerce - Accounting
St. Joseph Senior College
04.2001 -
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