Photoshop
Sumegha Rastogi
Creative Strategist
New Delhi
Summary
Creative Strategist with over 8+ years of successful experience in media, digital and print industry. Recognized consistently for performance excellence and contributions to success in media industry. Strategist who multi-tasks and manages time well in fiercely competitive, fast-paced environments and can expertly researches and develops emerging concepts and trends.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
Skills
Media industry expertise
Work History
Freelancer
Self-employeed
LUCKNOW, UTTAR PRADESH
02.2023 - Current
- Collaborated with clients [HCL Healthcare, Adobe Express, TeamLease, Meera.Ai] to define project requirements and deliverables.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Designed insightful and attractive presentations. Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Guaranteed designs adhere to company brand standards and guidelines.
- Created marketing materials, including brochures, flyers, and product catalogues, to brand standards.
- Researched new design technology and tools to bolster professional skill sets and drive quality deliverables.
- Identified design requirements for each project.
Creative Lead
Shareit
Gurgaon
02.2022 - 02.2023
- Developed artistic visual products while working within defined technical constraints.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Provided operations support for specific design portfolios.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Brainstormed and implemented creative event concepts and themes.
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
Creative Strategist
The Times Group
Noida
08.2017 - 02.2022
- Improved quality standards of company's digital printing process by effectively using Adobe photoshop, Illustrator, Coral, Filmora, etc,..
- Closely worked on the design and ideation of important products of times through consistent hard work and dedication to ET catalyse, Madstax, CMO lounge and many more of Times Products.
- Carefully prepared all design layouts into prepress files for offset, web and digital printing.
- Designed visual models meeting both aesthetic and technical criteria.
- Created storyboards, 3D models, animation and visual effects to meet design goals.
- Managed technological considerations to meet defined goals.
- Preserved branding standards of assigned accounts.
- Collaborated with production on task list creation to meet overall project goals on time.
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Fostered highly communicative, collaborative team culture on all visual product projects.
- Developed artistic visual products while working within defined technical constraints.
- Contributed to creative process through original ideas and inspiration.
- Resolved problems, improved operations and provided exceptional service.
Visualiser
O factor Communications Pvt. Ltd.
Delhi
12.2016 - 08.2018
- Worked flexible hours; night, weekend, and holiday shifts.
- Served customers in friendly, efficient manner following outlined steps of service.
- Maintained energy and enthusiasm in fast-paced environment.
- Prepared, checked and coordinated documentation to support component design and application.
- Supported engineering design development through analysis and simulation of prototypes and 3D computer models.
- Worked actively on digital and print collaterals.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Conducted research, gathered information from multiple sources and presented results.
- Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes.
- Developed creative design for marketing packages, including print materials, brochures, banners and signs.
Creative Graphic Designer
Vermillion Communications
Delhi
12.2014 - 08.2016
- Cultivated positive relationships with 7 clients by maintaining 100% satisfaction rate.
- Pursued business development opportunities and fostered positive relationships with every clients through engaging presentations.
- Developed collateral such as display, marketing and packaging materials to support product branding strategies.
- Used different software to create images and layouts.
- Worked with clients to gather and define requirements, establish scopes and managing project milestones.
- Created design work for print and digital sales and marketing campaigns.
- Created various logos for products.
- Assisted with design of print materials such as flyers and ads by producing basic layouts, selecting colors, and tracking down appropriate images.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Created aesthetically-pleasing advertisements that complemented products.
Junior Graphic Designer
Vishakha Communications
Delhi
10.2012 - 09.2013
- Offered friendly and efficient service to all customers, handled challenging situations with ease.
- Completed minor preventative maintenance and mechanical repairs on equipment.
- Produced animated infographic GIFs and video package components to enhance visual appeal of client marketing campaigns.
- Configured graphics design elements to optimize functionality on desktop and mobile devices.
- Created product, website and infographic illustrations to enhance company brand and promote cohesive marketing strategy.
- Designed web-based advertisements and social media ads to add visually appealing elements to client advertising campaigns.
- Participated in team-based design collaborations to facilitate development of effective client marketing and communications programs.
- Performed photo and video color correction tasks to facilitate pre-production graphics wrap-up work.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
Software
Illustrator
Coral
Powerpoint
Invideo
Filmora
Education
Bachelor of Arts - Arts
Delhi University
Delhi 01.2014 - 01.2017
Diploma - 3D Animation
Maya Academy Of Advance Cinematics
Delhi 06.2009 - 12.2011
High School Diploma -
Central Academy
Lucknow 06.2008 - 03.2009
Secondary School Examination - All Subjects
Maharishi Vidhya Mandir
Fatehpur 06.2006 - 03.2007
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
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