SUMEN DATTA

• Developed and implemented strategies to increase admissions.
• Developed annual goals for the admission department based on market trends and competitor analysis.
• Collaborated with other departments to ensure timely completion of projects within budget constraints.
• Managed vendor relationships by negotiating contracts and ensuring timely delivery of services.
• Looking after national and international markets to increase admissions from potential areas.
• Coached, mentored and trained team members in order to improve their job performance.
• Monitored budgets and expenditures to ensure cost-effectiveness while maintaining ATL and BTL activities.
• Conducted regular meetings with staff to discuss progress and identify areas of improvement.
• Led team meetings and one-on-one counseling sessions to continuously improve performance.
• Negotiated contracts and agreements with vendors and suppliers to reduce costs.
• Regularly connect with the school and college principals in order to conduct seminars and workshops.
• Reviewed completed work to verify consistency, quality, and conformance.

• There, I was responsible for handling marketing, as well as assigning and managing routine work for the team.
• Promote my brand by conducting seminars in different undergraduate and postgraduate colleges, mostly in West Bengal, Odisha, and the North East regions.
• Take part in different Educational Fairs to generate prospect leads towards Admissions.
• Along with these activities, I need to create new clients as well as maintain a healthy relationship with them.
• In the counseling part, I need to convince the target audience about the products we deliver, to solve their queries by giving the required information, which leads us to meet our targets.
  

It was a newly introduced setup, so I was responsible for promoting our brand from the ground level.
Marketing and Promotion includes leaflet distribution in the school and college campuses to take registrations, make appointments with the Principals of different schools and colleges to discuss seminars, generate leads from different sources, and call them to take admissions for crash courses.