Sumi Kumari Jha

Account Specialist III (2022-2023)

• Led comprehensive campaign management for advertisers, delivering strategic optimization and performance improvements across Sponsored Products, Sponsored Brands, and Sponsored Display
• Provided dedicated 1:1 onboarding support and training to new advertisers, ensuring successful platform adoption and campaign implementation
• Analyzed key performance metrics and implemented data-driven optimizations to improve ROAS and reduce ACOS for client accounts
• Maintained consistent communication with advertisers through scheduled consultations to align strategy with business objectives
• Collaborated with cross-functional teams to resolve technical issues and enhance advertiser experience
• Mentored new team members and led knowledge-sharing initiatives to improve team performance
• Managed SLA-compliant resolution of advertiser queries on a daily basis.
• Created and maintained comprehensive performance reports and meeting documentation
• Drove customer retention through proactive account management and optimization strategies

Ads Account Specialist - WWEB (2023-Present)

• Spearheaded Sponsored Display initiatives for non-endemic advertisers, expanding into new market segments
• Utilized advanced prospecting tools (Zoom Info,Winmo, Media Radar) to identify and qualify potential advertisers
• Executed strategic outreach through cold calling and email campaigns to develop new business opportunities
• Developed and optimized advertising campaigns to meet client KPIs and satisfaction metrics
• Maintained regular communication with Account Executives and stakeholders to align on account strategy and lead routing
• Collaborated with Program Managers to develop and refine Standard Operating Procedures
• Generated comprehensive weekly, monthly, and quarterly business reports for performance tracking
• Little bit of DSP optimization for the campaign.
• Built and maintained strong relationships with stakeholders to enhance product knowledge and sales conversion.

Process Associate – Accounts Payable

• Processed invoices, verified transactions, and managed vendor payments within strict deadlines.
• Ensured accuracy in financial records by reconciling discrepancies and coordinating with suppliers.
• Assisted in financial reporting and maintained compliance with billing regulations.

Audit and reconciliation of monthly statement received by vendor and work with vendor regularly.

Vendor management related work- To connect with vendor regularly through call and email to complete the audit.

Skills

• Accounts Payable & Invoice Processing
• Financial Reconciliation & Vendor Management

Sales Ambassador (Internship)
Paper Boat Juice Company | [6 months]

• Promoted and marketed Paper Boat juice products to potential customers, increasing brand awareness.
• Conducted in-store product demonstrations and engaged with consumers to drive sales.
• Assisted in executing local marketing campaigns and promotional events.
• Gathered customer feedback and provided insights to improve sales strategies.
• Collaborated with the sales team to track performance and analyze sales trends.