Sumiran Kaul

1. Strategic Partnerships for Merchant Credit

-> Spearheaded partner management for a FinTech firm's key lender partners (with an overall business of 120Cr) in the merchant credit sector

-> Identified and led new product initiatives (internal and external) to drive 2x revenue for merchant credit stream

-> Analyzed overall and partner wise funnel metrics partners to identify areas of drop and devise optimization strategy

-> Liaised with lender product teams to look for new merchant credit expansion opportunities

-> Streamlined invoicing and approval processes for lender partners to increase efficiency

2. Digital Strategy for Home Page Promotions

-> Led workstream for HPP(for a Tech firm) as a subject-matter expert and digital strategist

-> Analyzed campaign trends to enhance campaign efficiency and drive revenue by 1.5x

-> Developed the business case for delivering both experiments and scaled campaigns effectively increasing volume by 3x

-> Led cross-functional teams and delivered ~60 HPP campaigns with high-quality project results

-> Developed comprehensive strategic plans with actionable steps to improve campaign content and reach

-> Streamlined the sales process thereby reducing TAT and increasing productivity

-> Supported departmental tasks to increase understanding of industry processes

-> Managed project plans, timelines and budgets and generated reports with detailed findings