Sumit Batheja
Sales & Business Leader
Gurgaon
Summary
Results-driven business leader with demonstrated success in leading initiatives to improve operational efficiency. Experienced at developing high-performing teams, driving cost savings, and building positive relationships. With 14 years of experience driving sales and revenue strategies for global consumer internet brands, building high-performing cross-market teams, and scaling revenues bottom up. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
17
17
years of professional experience
Work History
Executive Director
Gamestack
03.2023 - Current
- Executive decision-making involves strategic planning and go-to-market execution of the 'Gamestack' business
- Successfully launched the cutting-edge gaming marketing brand platform 'Gamestack'
- Strategic partnerships executed with leading gaming publishers and game-tech companies, including Gameloft, Frameplay, GalaxyRacer and LIVAD
- Established $100k ARR on Gaming media, Intrinsic InGame, and Live Streaming Esports brand advertising.
- Conducted top-tier media interviews, highlighting key messages of major developments and enhancing company reputation.
National Sales Manager
Smile Internet Technologies (Tyroo)
01.2022 - 01.2023
- Successfully launched Tyroo's Gaming brand 'Tyroo Comet' in India and South East Asian markets
- Established Gaming partner marketing business from the '0 to 1' stage at Tyroo (a Smile Group Co), establishing $4MM operating business.
- Steered one of the stellar partnership portfolios including the India mandate for Activision Blizzard King, JioGames, and Galaxy Racer
- Overall management of in-market success of partner business
- P&L mandate for the gaming business at Tyroo Comet
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached regional sales managers in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Delivering on revenue business metrics: Awareness, Platform adoption, churn rate
- Led Marketing and PR activities to drive market visibility and new business generation.
Independent Consultant
GB Arena
04.2021 - 11.2021
- Worked as an independent consultant for North African Esports company 'GB Arena', supporting their existing platform and expanding international business expansion in the UAE market.
Regional Sales Director
SHAREit Group
10.2018 - 03.2021
- Founding member of SHAREit India ads business team
- Scaled India business to ARR $5 Million in year 1 of establishment across the Indian subcontinent
- Anchored 360 revenue across Amazon, Flipkart, Google, Pepsi, and Samsung, effectively growing the business to the Top 7 revenue clients nationally
- Scaled business partnerships with 4A media partners in India
- Promoted from the India ad business, and transitioned to set up and lead the regional business in MEA in a new business pod
- Successfully managed and developed a team of 10 sales professionals across the region
- Collaborated with the marketing team to develop promotional campaigns that increased brand awareness and sales
- Developed and implemented a comprehensive regional sales plan that increased sales revenue 100% YoY.
Country Sales Head
Vserv
04.2018 - 10.2018
- Led Sales for India BU at Vserve - leading Telco DMP, established in India for Indian businesses
- Led talented team of 7 ICs, spanning annual quota of INR250 Million across DMP and Affiliate business
- Strategically executed Vserv Telco DMP across global agency partners and CXOs.
Associate Director
Alibaba Mobile Business Group
01.2017 - 04.2018
- Established branding ads business for UC Web business in India, along with top leadership based out of China.
- Grew brand demand across direct and agency channels through establishing meaningful CXO, CMO engagements.
- Established a $3Million USD ARR for the B2C products across brand channel.
- Managed a lean team with high focus on productivity per member of $500 USD/year.
Chief Manager
Yahoo
03.2012 - 12.2016
- Directed comprehensive brand and performance ads business growth across strategic clients
- Spearheaded Display and search advertising business for the North Indian market
- Key contributor to the India revenue growth of the Classifieds, Retail and Auto businesses
- Championed the establishment of the Yahoo Native Ads (Gemini) platform and sales practice in the INSEA region
- Scaling for scratch to $5Mn ARR
- Led C-level relationships at some of the marquee brands in India.
Sales Manager
Rediff
05.2010 - 03.2012
- Developed new business revenue stream for Jobs, Education, Government, and Real Estate verticals for North Indian region.
Senior Officer
Times Of India, BCCL
06.2009 - 04.2010
- Championed various smart sell properties offered on Times of India print and digital platforms.
Assistant Manager
Infoedge, Naukri.com Group
01.2007 - 05.2009
- Expanded new business for the Realty vertical of Naukri group in the North Indian market
- Concept Selling of Online Advertising to the real estate market.
Education
Post Graduate Certificate in Advertising & PR -
Mudra Institute Of Communications
01.2011 - 2012.12
Post Graduate Diploma In Management - undefined
Wigan & Leigh College
08.2005 - 2007.01
Bachelors in Computers - undefined
Apeejay Institute of Information Tech
04.2001 - 2004.03
Skills
Strategic Planning
Affiliations
- CII - India Digital Gaming Society, Present
- IAB, Certified - Digital Media Sales, Present
- Atal Innovation Mission, Niti Ayog
Accomplishments
Established gaming marketing b2b brand from grounds up with aim of monetizing Esports and Gaming Media across In-Gaming and Creator content.
Timeline
Executive Director
Gamestack
03.2023 - Current
National Sales Manager
Smile Internet Technologies (Tyroo)
01.2022 - 01.2023
Independent Consultant
GB Arena
04.2021 - 11.2021
Regional Sales Director
SHAREit Group
10.2018 - 03.2021
Country Sales Head
Vserv
04.2018 - 10.2018
Associate Director
Alibaba Mobile Business Group
01.2017 - 04.2018
Chief Manager
Yahoo
03.2012 - 12.2016
Post Graduate Certificate in Advertising & PR -
Mudra Institute Of Communications
01.2011 - 2012.12
Sales Manager
Rediff
05.2010 - 03.2012
Senior Officer
Times Of India, BCCL
06.2009 - 04.2010
Assistant Manager
Infoedge, Naukri.com Group
01.2007 - 05.2009
Post Graduate Diploma In Management - undefined
Wigan & Leigh College
08.2005 - 2007.01
Bachelors in Computers - undefined
Apeejay Institute of Information Tech
04.2001 - 2004.03
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