Sumit Chawla
Head of Marketing
Delhi,DL
Summary
Dynamic marketing leader with 15+ years of experience driving multi-fold business growth, premium brand positioning, and retail expansion across India and Asia.
Proven track record of scaling brands to ₹1,500+ crore, managing ₹100 crore+ annual marketing budgets, and delivering double-digit YoY growth.
Expert in P&L management, AI-powered marketing automation, omnichannel brand campaigns, and forging high-value partnerships. Adept at leading cross-functional teams, launching new markets, and building iconic consumer brands in competitive landscapes.
Overview
2026
2026
years of professional experience
2
2
Languages
Work History
Assistant Vice President Marketing
Lenskart
04.2022 - Current
- Full P&L responsibility, scaling the business from ₹500 crore to ₹1,500 crore in three years.
- Directed a ₹100 crore annual marketing budget, reducing CAC by 30% via media mix optimization and AI-driven targeting.
- Led AI-powered marketing automation initiative to enhance personalisation, boost lead conversion, and reduce churn
- Drove 360° brand campaigns across 5+ markets, lifting brand awareness by 60%, and sustaining double-digit revenue growth.
- Built and managed a 25-member marketing, design, and content team, delivering high-impact campaigns across digital and retail
- Established a high-performance culture within the team by setting clear expectations and providing regular feedback on individual performance contributions.
Deputy General Manager Marketing
Aditya Birla Fashion And Retail
12.2016 - 04.2022
- Grew business from ₹50 crore to ₹250 crore in 5 years through retail expansion, digital-first marketing, and premium positioning
- Increased retail footprint by 35% with 20+ new store launches
- Boosted brand awareness by 60% via integrated marketing, influencer networks, and press coverage
- Added 15 strategic alliances, increasing cross-channel sales by 20%
- Implemented CRM and analytics automation, improving targeting and reducing churn by 12%. Developed premium campaigns, increasing average order value by 18%
Marketing Manager
Da Milano
2015 - 2015
- Directed blogger events, press launches and sponsorships, increasing media mentions by double digits YOY
- Built partnerships with airlines, banks, and luxury brands, reaching over 2 million consumers
- Managed PR and social strategy, achieving a 30% YoY rise in online engagement
- Marketed 20 airport stores with double digit growth YOY
- Developed Marketplace Growth Plan to build both Da Milano and Rosso Brunello across digital platforms
Assistant Marketing Manager
Arvind Internet Limited
2014 - 2015
- Spearheaded launch events and trunk shows, adding 10 crore in revenue.
- Built corporate offers and partnerships, generating over ₹2 crore in incremental revenue.
- Delivered BTL activations and editorial ads that boosted local engagement
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Senior Marketing Executive
Genesis Luxury Fashion
2012 - 2014
- Managed high-profile launches for Emporio Armani, Armani Jeans, and Furla.
- Developed marketing plans and budgets to maximize ROI.
- Negotiated co-marketing programs, adding ₹15 crore in partnership value.
- Managed bank alliances and partnerships for all luxury brands, such as Jimmy Choo, Bottega Veneta, Canali, and many more.
Marketing Executive
Manisha International
2010 - 2012
- Opened 3 new export markets through business development and market analysis
- Ran promotional campaigns that increased B2B order volumes by double digits every year
- Planned and executed events and marketing programs to increase qualified leads
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals
Marketing & Merchandising
East End Apparels
2009 - 2010
- Coordinated product development and merchandising for export clients, ensuring on-time seasonal launches
- Managed vendor relationships and production schedules, reducing lead times and improving order fulfilment accuracy
Education
BBA - Marketing
Amity Business School
Noida, India01.2009
Diploma -
NIFT
Delhi, India01.2007
High School Diploma -
G.D. Goenka Public School
Delhi, India 04.2001 -
Skills
Brand Marketing
Interests
Golf
Timeline
Assistant Vice President Marketing
Lenskart
04.2022 - Current
Deputy General Manager Marketing
Aditya Birla Fashion And Retail
12.2016 - 04.2022
High School Diploma -
G.D. Goenka Public School
04.2001 -
Marketing Manager
Da Milano
2015 - 2015
Assistant Marketing Manager
Arvind Internet Limited
2014 - 2015
Senior Marketing Executive
Genesis Luxury Fashion
2012 - 2014
Marketing Executive
Manisha International
2010 - 2012
Marketing & Merchandising
East End Apparels
2009 - 2010
BBA - Marketing
Amity Business School
Diploma -
NIFT
Languages
English
Hindi
Similar Profiles
Avinash ChhabraAvinash Chhabra
Senior Software Engineer at LenskartSenior Software Engineer at Lenskart
Semantika ChowdharySemantika Chowdhary
Senior Executive - Customer Experience at LenskartSenior Executive - Customer Experience at Lenskart
MANINDER SINGHMANINDER SINGH
Senior Software Engineer - Android at LenskartSenior Software Engineer - Android at Lenskart
Rashmi ChoudharyRashmi Choudhary
Customer Management Executive at CapitaCustomer Management Executive at Capita
SAUMYA TYAGISAUMYA TYAGI
Senior Associate at Miles EducationSenior Associate at Miles Education